Dec 2016 – Jul 2022 · 5 yrs 7 mos · Gurgaon

• Spearheading Offline Merchant On-boarding, Reward and Paid Coupon Partnerships vertical nationally.
• Preparing and implementing the quarterly business plans - Budgeting, Hiring, Demographic Spread (team & cities), Team Training, Process set up, Drive Sales, brand alliances.
• Responsible for on-boarding Merchants in categories such as Retail, Car / Taxi, Petrol Stations, Restaurant, Spa / Salon, Hotels, Travel Online shopping & Entertainment on Freecharge platform.
• Front-leading a team of around 70 members Recruited and over 2000 indirect team members.
• Scaled up Freecharge on ground presence to 15 cities across zones.
• Track and report performance using appropriate KPIs. Achieve productivity and other key metrics.
• Designing & implementing the strategies which has an overall impact on company key goals of Acquiring new customer, Increasing monthly active users and overall transaction.

Mar 2016 – Nov 2016 · 8 mos

• Served as business head for C2C platform of Jasper ” Shopo “
• Responsible for drafting Annual operating plan, budgeting, hiring and drive business development.
• Reached milestone of 2 Lakh sellers with around 600 team members in calling and field sales.
• Partnered with various channel partners for Merchant on boarding.
• Strategized and implemented various initiatives to increase booked and confirmed order goals aside Seller on-boarding

Apr 2015 – Feb 2016 · 10 mos

• Served as business head for B2C platform of Jasper ” Snapdeal “.
• Planned, drove hiring and merchant acquisition across categories.
• Launched and Managed 33 cities across regions with in-house field team size of 235 team members
• Played a key role in onboarding 3 Lakh plus seller including brands, retailers, manufacturers, dealers across categories.
• Spearheaded top line GMV by increasing Product order group listings ensuring the optimal product category mix & volumes.
• Enhancing customer experience by identifying and fulfilling product assortment gap across categories, ensuring inventory is maintained hence ensuring product availability.
• Identifying bottlenecks areas specifically in seller onboarding process, finding and implementing optimal solution

Apr 2013 – Mar 2015 · 1 yr 11 mos

Apr 2011 – Mar 2013 · 1 yr 11 mos

Apr 2010 – Mar 2011 · 11 mos

• Launched online deals vertical of Jasper, “ Snapdeal”.
• Managed North India territory, driving Merchant on boarding in service (Restaurant, Salons, Entertainment etc.) segment.
• Was responsible for training of teams with reference to type and kind of deals to be onboarded.
• Did deal soft launch in cities across India.

May 2008 – Mar 2010 · 1 yr 10 mos

• Responsible for Merchant on boarding in service (Restaurant, Salons, Travel, Entertainment etc.) segment for Jasper’s Offline Coupon business “ Moneysaver ”.
• Was also part of Add sales team for offline direct targeted mailer portfolio “ Easyshopper ” of Jasper.
• In Parallel was also responsible for Merchant Partnerships for various strategic tie up of Jasper with other corporate's for their “ Reward programs

Sep 2007 – Oct 2007 · 1 mo · Greater Delhi Area

• Project: Soft Sale Program
• Summary: Promotion of APPLE Laptops and iMac across regions in India level by way of Presentation and
• demonstrations.

May 2007 – Jun 2007 · 1 mo · Greater Delhi Area

• Project: Catchment Analysis
• Summary: Did market research on consumer behavior in north, west, central areas in Delhi for BIG BAZAAR Inderlok, then putting them in retain, focus, later and leave category, and finally suggesting action plan for the areas to be retained and focused.