Jan 2021 – Jun 2021 · 5 mos

Oct 2019 – Jan 2021 · 1 yr 3 mos

• Product Marketing expert for the data and integration capabilities leading go-to-market strategies, market research, content creation, and sales enablement.

Jun 2018 – Oct 2019 · 1 yr 4 mos

• Appian marketer empowering our Sales and Professional Services team for customer-facing conversations.

Aug 2012 – May 2018 · 5 yrs 9 mos

• Product Manager of comScore’s learning platform and Program Manager of product education to internal and external audiences worldwide. Manage direct reports and cross functional teams to execute programs that align with corporate strategy.
• Product Launch - Launched company’s first learning platform scaled to 120k+ clients, partners, and internal users.
• Prioritization, Roadmap Planning – Led Engineering, Analytics, and UX/UI teams to architect learning systems through roadmaps, personas, use cases, technical requirements, usability testing and design.
• Sales Enablement - Arm 200+ sales force with product knowledge, competitive advantage, and client-facing materials that generated uplift in sales.
• Acquisitions/Mergers – Built and facilitated 3 day sales training program within 5 weeks to integrate sales teams and transfer Digital/TV/Box Office analytics intelligence post-merger.

Jun 2010 – Aug 2012 · 2 yrs 2 mos

• Product Marketing Manager of desktop, mobile, and video data analytics solutions. Craft messaging, product positioning, and value proposition to differentiate audience measurement products as the currency in digital media consumption. Articulate and package solutions to industry verticals through inbound and outbound marketing techniques.
• Go-to-Market Strategies - Expanded global presence for audience measurement products through compelling marketing and product synergies to drive brand exposure and US/International annual sales growth up to approximately 20%.
• Demand Generation - Generated sales leads through product demos, email campaigns, webinars, and newsletter articles for digital analytics products.
• Partnerships - Built partners program portal within 2 weeks for the EMEA market involving web messaging, web design, technical permissions, and specific content such as videos and presentations.

Apr 2006 – May 2010 · 4 yrs 1 mo

• Project manager for the Brand Logistics group managing Card Acquisition, Customer Management, and Small Business LOB.
• Leadership, Organization - Led more than 20+ projects at a time in an agile environment through its marketing life cycle from concept to launch on-time and on-budget.
• Critical Thinking, Quality Management - Spearheaded a major creative development process redesign across the brand marketing department by implementing interaction workflow models and speaking in presentation meetings on new procedures.
• Team Management, Negotiation - Led cross functional teams and created communication efficiencies between stakeholders, creative team, and business managers toward business results.