Nov 2024 – Jan 2025 · 2 mos · On-site

• Worked closely with the founder to implement low-cost systems, incentive structures, and processes for a 3-month comprehensive revenue generation plan
• Collaborated with the CEO to hire, manage, and lead a team of 10, including a senior sales manager, telecallers, and a marketing manager, creating a digital lead sourcing, servicing, and closing channel. This effort contributed an additional ₹3 Cr. in revenue for commercial and plotting projects within 90 days
• Rebranded an existing project to enhance sellability and managed the end-to-end sales funnel. Responsibilities included P&L analysis, digital lead sourcing, sales team management, developing sales scripts, and designing consumer journey and closing offers to drive urgency.

Dec 2023 – Oct 2024 · 10 mos · Mumbai, Maharashtra, India · On-site

• Generated ₹30 L in revenue by launching online store via strategic performance marketing, CRO, logistics management & profitable product sourcing
• Collaborated with 10+ vendors to introduce 25+ products across industries and categories such as Pet Care, Electronics, Kitchenware and Home Decor
• Boosted sales by managing business operations, UX and site functionality, maintaining daily checks & balances on daily ad ops, ad spends, CAC & CPP

Apr 2023 – Nov 2023 · 7 mos · Mumbai, Maharashtra, India · On-site

• Generated ₹16 Cr. revenue within an 8-week timeframe for land parcels in Anjarle, at a Total Business CAC of 4.7% through digital ads
• Spearheaded PAN India digital advertising efforts across prominent platforms including Facebook, Instagram, Google, and LinkedIn, driving comprehensive business growth initiatives

Jan 2023 – May 2023 · 4 mos · Hyderabad, Telangana, India · Remote

• Analyze emerging trends from Technology & Business PoV in Enterprise Cybersecurity markets
• Identify key use case adaption and customer/ partner challenge(s)
• Abreast on the know-how of competitor products, and how BluSapphire products are to be positioned better
• Experiment with new marketing initiatives to drive branding of the product
• Work on assigned logistical tasks associated with marketing/ strategic importance

Sep 2022 – Jan 2023 · 4 mos

• - Strategizing Google ad campaigns of up to $10,000 for a Canadian Non-Profit, 'The Whale Sanctuary Project

Jul 2022 – Oct 2022 · 3 mos

• To perform technical audit to maintain optimal crawl efficiency; site-specific keyword research, competitive analysis & backlink analysis to maintain a robust SEO strategy
• Strategized & designed content & infographics for 80+ UI UX Design blogs for better SEO

Apr 2022 – Jul 2022 · 3 mos · India

• Assisted in managing 30+ media agencies & re-allocating a monthly budget of 3 crores based on
• the quality of users acquired; gauged through Average Revenue Per User (ARPU) & Payback period of the acquired users
• Strategized & executed PAN India Facebook ads for 'Ab India Karega Invest' offline campaign
• events, which led month-on-month increase in registration of 200% & reached 1.5 Crores+ users
• Ideated a national branding strategy which included a TVC, YouTube strategy & a marketing campaign across digital platforms to showcase Groww as an intraday & options trading friendly platform

Apr 2022 – Jul 2022 · 3 mos

• Mapped 30+ leading real estate companies in India to understand SEO, Content & Ad strategy across
• all digital touch points & analyzed 500+ real estate Facebook ads
• Proposed strategies for ads & SEO to increase conversions & reduce bounce rate

Apr 2022 – Jun 2022 · 2 mos

• Analyzed in-depth backlink & SEO strategy for multi-national non-profit organizations by measuring sources of Organic & Inorganic traffic, Keyword analysis, Backlink auditing, On-Page SEO audit & other methods
• Created content for Bharat EdTech Initiative & Life Skills Collaborative by mapping down factors that lead to virality digitally, by analyzing viral content in various industries like apparel, tech, fashion & others
• Wrote expert-opinion first drafts for industry leaders working in companies like British Asian Trust, Dell Foundation India & others

Feb 2022 – May 2023 · 1 yr 3 mos

• Responsible for running PAN India digital marketing campaigns on Google, Facebook,
• Instagram, Twitter & LinkedIn with a budget of INR 1 Crore+ to generate leads for MICA’s
• admissions, MICAST, Management Development Programme (MDP), International
• Communication Management Conference (ICMC) & other national & international events

Sep 2021 – Mar 2022 · 6 mos

• Responsible for planning and executing the Final Placements at MICA for the batch of 2020-2022
• Successfully pitched brand MICA, and achieved 35.7% increase in average CTC, compared to the previous year
• Achieved 100% Placements for the Batch of 2020-2022, with highest package of 57 lakhs

Jan 2022 – Feb 2022 · 1 mo

• - Conducted research using conjoint analysis on consumer preference in the Indian 2 wheeler EV space

Oct 2021 – Mar 2022 · 5 mos

• Decoding TG for newly launched non-alcoholic craft seltzer through qualitative consumer insight mining
• Building consumer personas and arriving at the needs of the target audience through cultural and regional insights, life stage, and milestones; recommended campaign ideas for the product

Jul 2021 – Feb 2022 · 7 mos

• Worked on ATL & BTL marketing strategies, promotional activations and curated content for Ranch House
• Devised a week-long radio & OOH media campaign; executed Facebook & Instagram Ads for multiple projects
• Rebranded Virasat, a real estate project of weekend homes with new positioning of weekend palaces
• by leveraging Indian heritage to increase consideration and sales amongst the TG
• Generated communication strategies by conducting social media analysis of competitor brands

May 2021 – May 2021 · 0 mo · London, England, United Kingdom

• - Strategized & designed a landing page to reduce bounce rate, increase traffic conversion & boost sales for a CBD oil brand using ClickFunnels

Jan 2020 – Dec 2020 · 11 mos · Ahmedabad Area, India

Apr 2018 – Apr 2021 · 3 yrs