Jan 2025 – Present · 1 yr 2 mos · Remote

• Sharp positioning. Pixel-perfect execution.
• Because great products deserve great stories.
• Ideas In Pixel is a strategy and storytelling studio for B2B SaaS companies who are tired of fuzzy messaging, flop launches, and content that doesn’t convert.
• I help teams make sense of their product, market, and message—then bring it all to life with bold, buyer-centric go-to-market strategies. Whether you're launching, repositioning, or scaling, I will be the partner that helps you say the right thing to the right people—beautifully, and with intent.
• Here is what I've been doing:
• 1. Product Marketing Consulting
• Develop GTM strategies that aren’t just flashy, but functional—and founder-friendly
• Craft positioning that cuts through noise and sticks in customers' minds
• Lead messaging sprints, ICP workshops, and launch planning that aligns teams and moves the needle
• 2. Coaching & Strategic Advisory
• 1:1 and small group coaching for PMMs and founders who want to sharpen their storytelling and strategic thinking
• Help marketing teams go from “meh” to “magnetic” with frameworks, feedback, and the occasional reality check
• 3. Content & IP Creation
• Design ready-to-use templates, toolkits, and Notion packs for PMMs who need to work smarter
• Host of (upcoming) podcasts like Burntout Brilliance and Let’s Change The Topic by blending sharp insight with a touch of mischief
• Build and share resources that make product marketing more accessible, more creative, and more human

Sep 2024 – Feb 2025 · 5 mos · United Kingdom · Remote

Nov 2022 – Aug 2024 · 1 yr 9 mos · United Kingdom · Remote

• Spearheaded the biggest product launch in Mews, generating 29% interest by targeted prospects.
• Developed GTM for Mid-Market Segment, growing pipelines more than 250%.
• Designed Ideal Customer Profile and Core Messaging Platforms for the segment.
• Developed content for websites and platforms targetting identified ICP for the segment.
• Built campaign strategies for different personas, and subsegments in EMEA+NA region.
• Researched the segments and competitors for data driven decision making.

Jul 2021 – Sep 2022 · 1 yr 2 mos · Remote

• 1. Developed GTM strategy for the UK, EMEA and Ireland, and launched the product in Canadian market with budget design, target setting, and growth estimation.
• 2. Identified and designed SaaS model increasing the revenue potential by 63%, establishing Ireland as the fastest growing market.
• 3. Re-designed the commercial model upon discovering revenue leakage in APAC region saving 24% in revenues.
• 4. Designed the brand and marketing strategy organically growing social media engagement by minimum of 250% in the first month itself.
• 5. Defined KPI for Sales, Marketing and Customer Success (as well as for product) for Series A and B.
• 6. Re-designed the SLA for the customer success team, by bringing response time to 20 minutes from 45 minutes.
• 7. Determined the versions of products to be launched in 2022, including customer journey, UI / UX and features to be launched in phases.
• 8. Designed market launch and market testing strategy for the pre-series A phase especially for SAAS and hardware, their integration and adoption.
• 9. Developed sales pipeline and marketing qualification system.
• 10. Worked together with Head of Marketing for new, content and SEO friendly website.
• 11. Led the team for the worldwide in-depth competitor analysis -- globally and market research on competitors as well as new market.
• 12. Led team of 22 globally for extensive competitor analysis.

May 2019 – Jul 2021 · 2 yrs 2 mos · United Kingdom

• Ezystayz is a travel-tech company in its pre-revenue stage, early seed stage. I am working directly with CEO/CRO to strategise and build plans to launch it in the UK and make it investor ready, as well as develop its GTM strategy, for which I have build 5 years' P&L forecast, along with sales forecast and target setting.
• NOTABLE ACHIEVEMENTS:
• 1. Developed Go-To-Market (GTM) strategy for crypto based travel company in the UK and EU, including marketing strategy and integrated marketing plans, to deliver key marketing and business objectives with strategy to drive synergies and growth and identification of opportunities in the UK market
• 2. Developed the P&L and cashflow projection for 5 years.
• 3. Developed digital media strategy for meeting sales target, identified and tested new channels.
• 4. Designed content and template for email marketing.
• 5. Re-designed Business plan to suit its transition from pre-revenue to revenue generating phase.
• 6. Involved in product development, by giving valuable feature and design insights for better end to end customer experience.
• 7. Working on crypto-blockchain marketing strategies for token placements and listings
• 8. Developed cross-functional team goal/ KPIs.
• 9. Identified the target Audience prospects and developing strategies to secure reach into prospective audience.

Dec 2017 – Jul 2019 · 1 yr 7 mos

• I have worked as a consultant for various reputable brands, and assisted them in brand strategies, GTM strategies, marketing plan and strategies.
• 1. Identified segment and designed personas for AmEx and E-Wallet.
• 2. Drove market adoption by 45% in first quarter through segment targeting and growth strategy for E-Wallet Brand.
• 3. Conceptualised and designed brand-concept store for Health App, with developing its go-to-market strategy during CoVid Lockdown .
• 4. Developed monthly social media content stragegy for multiple brands with track record of at least 100% month on month organic growth.
• 5. Defined 2020 brand-plan for leading insurance app and developed its annual marketing plan.
• 6. Designed and developed country wide engagement plans and activations for Pepsi.
• 7. Assisted in planninng BTL/On-ground activities for E-Wallet and AmEx.

Sep 2017 – May 2019 · 1 yr 8 mos · Kathmandu

• www.itsthat.store
• That! is a designed-led lifestyle brand which is a pioneer in creative lifestyle & souvenir products in its market for which it has been time and again recognized by national as well as international media.
• NOTABLE ACHIEVEMENTS:
• 1. Started a design-led lifestyle brand with $1 investment.
• 2. Increased the revenue to quarterly $25,000 in two years, with 2 permanent employees.
• 3. Increased the production by 200% in 12 months
• 4. Increased the product portfolio from 2 to 18 products in 12 months
• 5. Designed supply chain for minimizing the effort and maximizing revenue -- as products were manufactured outside the country
• 6. Vendor negotiations and management of manufacturing process
• 7. Expanded the product availability all over Nepal as well as in India
• 8. Appreciated and widely covered in both national and international media

Oct 2016 – Dec 2018 · 2 yrs 2 mos · N

• Led the marketing team of Italian 2-wheeler brand Piaggio, primarily Vespa and Aprilia -- including marketing strategies+budgeting & building social media campaigns. I managed 14 people in the team excluding the sales team, and constantly maintained performance as top-performing team.
• NOTABLE ACHIEVEMENTS.
• 1. Re-established Aprilia in Nepal, with SR150 launch, especially via Lomangthan Campaign
• In a year's time, drove Aprilia's sales to surpass that of Vespa, went from selling 4 a week to 72 a week in 4 months.
• 2. Worked in developing brand-value of Vespa, making it one of the most 'aspiring' two-wheeler brand to own among youths.
• Led the sales team (in-absence of sales-head, for 10 months) and drove the market share in terms of scooter, from number 5 to number 3.
• 3. Sliced the marketing budget by 20%, and maintained 1/4th of the budget size than that of competitors.
• Conceived, launched and measured some of the most talked about creative and targeted brand campaigns of the year (D-Lighted Campaign, #DoYouKollywood, #VespaValentines, #ApriliaLomangthan) across ATL, BTL and Digital media.
• 4. Ran 12 months long BTL campaigns with more than 12000 lead in pipeline.
• 5. Led the internal creative team, with direct involvement into creating and developing content for social media promotions.
• 6. Designed multi-channel marketing and handledcomplete P&L responsibility, leading the brands to be the innovative product in two-wheeler segment.
• 7. Oversaw, planned and evaluated media mix, media rates & quality and media procurement in very limited budget.
• 8. Led PR & ORM for uniform customer engagements and amplification of campaigns.
• Drove initiatives for seller acquisition & engagement via an integrated ecosystem.
• 9. Worked towards retaining the brand acceptability of Vespa and Aprilia in Nepal, driving it towards mass from niche market.
• 10. Led the highest-performing team for the brand for 2016-18.

Nov 2015 – Oct 2016 · 11 mos

• Handled wide array for clients like: Unilever, Sipradi Trading (Tata Motors), Metlife Insurance, Whirlpool, Sipradi Energy.
• Successfully and single handedly managed the event of NADA Auto Show—the biggest auto show in Nepal, for Tata Motors, including its budgeting, event management, resource mobilization, campaign development and product launch during the event.
• Helped generate profit of over $25k, in just 3 day event (NADA) for JWT.
• Carried out the elaborate launch campaigns for Lux, Vaseline, Fair & Lovely, Dove Bar, Domex, along with theira media planning and PR management.
• Planned and organised the Valentine’s day campaign for Closeup: Closeup Love Fest- 2015, one of the most talked about and celebrated event in the whole year.
• Bagged the pitch for Metlife Alico.
• Created a TVC for Sipradi Energy.
• In digital front: Core digital marketing team, working for the inception of the digital marketing unit in Thompson Nepal.
• Defined the revenue model and the route for the digital marketing process.
• Involved in planning as well as strategy development on social media marketing for the complete set of clients.
• The only one promoted for 2015's performance. Mentored by MD.

Nov 2014 – Nov 2015 · 1 yr

• Managed accounts for more than 10 clients.
• Performance led to promotion within 10 months of employment.

Dec 2013 – Aug 2014 · 8 mos · Delhi

• Worked as Productivity and Creativity Manager for the company listed as one of the 10 ten social media agency for 2014 by Silicon India.
• Handled creative marketing and communication strategies of clients like HTC, Cambridge University Press India, Adiction Deodorants, Manforce Condoms, Random House India, Rangriti (Brand by Biba), PregaNews, Welspun, Amandeep Hospitals, from content generation to execution.
• Guiding the creative team for meeting the creative requirement of the clients, generating ideas for social media and offline engagements, handling client pages.
• Actively worked in people management, recruitments and training and initiated the process of documentation in the company.
• Defined structure and roles in the company while maintaining appraisals and performance evaluation for the team.

Mar 2013 – Jun 2013 · 3 mos

• Added Brands like Big Bazaar to Clientele list
• Worked as National Coordinator (in the absence) managing the team of Sales, Brand and Telco
• Worked on potential partner meeting strategic goals, priorities, product strategy fully aligned with the company's corporate strategy.
• Understood and generated market entry points assisting the existing formulation of the partnering strategy.
• Articulated the benefits, building longterm win-win strategies and obtaining long term alliance.
• Worked closely with the marketing & sales group at Hoppr and the partner, identify and drive a variety of joint marketing programs exploiting more advertisement bandwiths.
• Offered to work there as full time employee

Oct 2012 – Oct 2012 · 0 mo · Gurugram, Haryana, India

• World Economic Forum on India (Gurgaon) —Student volunteer for editing (5th- 8th November, 2012)
• Assisted by organizing and collecting required information and efficiently managed the information center at the event — single handedly.

Apr 2012 – Jun 2012 · 2 mos · Nepal

• Consultancy services, proposal making, staff training, report reviews
• Helped in carrying out gender upliftment related seminars and being awarded the certificate of appreciation by the organisation for the contribution
• Certificate of appreciation by Ministry of Children and Women welfare and Nari Bikas Sangh for contribution in their programmes.

Apr 2011 – Apr 2012 · 1 yr · Nepal

• Contributed more than 150 articles proactively in a year for its business-economics supplement The Perspectives as a part of the special team in Nepal highest selling English Daily,
• Taken the responsibility of The Property Plus - a real estate specializing supplement, in less than 3 months of joining.
• With efficient time and resource management, organized, planned and supervised meticulously for making ‘Home Expo’ – a realty exhibition, ‘Ambition’ – an education related expo as some of the best media covered and most talked-about exhibition in the country.

Nov 2009 – Apr 2011 · 1 yr 5 mos · Nepal

• Carried out the research on Socio-Economic Condition of Lohars of Manglesen, Achham for Social Inclusive Research Fund (SIRF) Mathias Moyerson Research.
• Produced report which ranked as of the very good, well assessed and diligently researched report for SIRF/ SNV.