V

Vikas Bansal

CEO

Bengaluru, Karnataka, India29 yrs 3 mos experience
Highly Stable

Key Highlights

  • Built Amazon Pay India from scratch to $250M+ revenue
  • Pioneered India's first co-brand card with unlimited rewards
  • Recognized as a Global Top 100 leader in Fintech
Stackforce AI infers this person is a Fintech executive with extensive experience in payments and financial services.

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Skills

Core Skills

PaymentsProduct DevelopmentMarket ExpansionRegulatory ComplianceLeadershipPayments ProcessingProduct InnovationCredit SolutionsGlobal Card SolutionsConsumer Credit ProductsRevenue GrowthConsulting

Other Skills

Financial ServicesGTM StrategyBusiness DevelopmentEcosystem DevelopmentPartnership DevelopmentTeam BuildingPartnershipsMarketingP&L ManagementFinancial InclusionStrategic DirectionBusiness GrowthPartnership ManagementProduct MarketingStrategic Roadmap

About

Builder, operator, C-level executive with 30+ years of experience. Built 0-to-1 products, and then scaled 1-to-10 and 10-to-100. Invented new revenue pools, drove innovative GTM strategies, and scaled businesses to Annualised Run Rate (ARR) of $100-$250MM. As part of founding team and now CEO of Amazon Pay India, I drove the strategic direction and established Amazon Pay as one of the top payments and fintech players in India. I built the team, developed tech products, executed strategic partnerships, and drove go-to-market and operational excellence for entire suite of payments and financial services offerings. Previously, while working at Fiserv, Visa & American Express at global locations, I developed leading products with over $200M in new revenue, drove GTM strategies, and created world-class partnerships with travel, ecommerce, insurance and banking verticals. Consistently recognized as a thought leader, problem solver, strong business acumen, and inspirational leader. Awarded Global Top 100 leaders in Fintech by Fintech magazine UK in 2021 for exceptional contributions to India fintech. I build disruptive products by customer backward thinking, innovative product design and rapid experimentation, backed by power of ML/GenAI technologies and scalable tech platforms, and drive growth with innovative Go-to-market strategies. I drive C-level strategic partnerships for product expansions or tapping new markets. I build strong talent and inspire teams to rally behind common purpose and unleash their full potential. Specialties: Payments, Financial Services and consumer internet Product Development & Management GTM and Sales Business Development & Partnerships Strategy and P&L management Direct to consumer Marketing Operations & Customer experience Analytics and Portfolio Optimization Financial Planning Technology and Engineering Business Transformation

Experience

Payments council of india

Co-Chair - Prepaid (PPI) Committee

Jan 2025Present · 1 yr 2 mos

  • Represent Payments Council of India (PCI) as member of Governing Council. PCI comprises the various non-banking payment industry players, and formed to address and help resolve various industry-level issues and grow digital payments ecosystem in India. 140+ members, encompassing over 90% of the industry.
  • As co-chair of Prepaid Payment Issuers Committee, I am working towards the industry issues, representations to regulator and government, and the growth of Prepaid Payment Ecosystem in India.

Amazon pay india

Whole-time Director and CEO

Jan 2024Present · 2 yrs 2 mos · Bengaluru, Karnataka, India · On-site

  • Joined as part of founding team & currently leading Amazon Pay India as CEO. Serving on the board of Amazon Pay India Pvt Ltd and Amazon Finance India Pvt Ltd. Driving Amazon Pay's strategic vision and execution and industry-wide thought leadership with regulators, government, and media.
  • Some of the noteworthy accomplishments include:
  • 1. P&L and scale leadership: Built Amazon Pay India business from scratch and grew to INR 2,100 crores ($250M+) in revenues in FY 24-25. Demonstrated proficiency in driving products from 0-to-1 and 1-to-100 lifecycle stages
  • 2. Product Innovation:
  • Pioneered India's first co-brand (Amazon Pay ICICI card) with unlimited rewards and digital journey, fastest growing and largest (#1), and driving Rs. X lacs crores in sales volumes and Rs. XXX crores in profits
  • Built leading BNPL program (Amazon Pay later) with 1 crore+ users (#1 player) and Amazon pay wallet (Amazon Pay Balance) with 6 crore+ users (#2 player)
  • Developed B2B and retail gift card solutions (#1 player) and grew to INR XX thousand crores in sales volumes and INR XXX crores in profits. Built high performing sales team and executed innovative GTM to accelerate growth with large enterprises and MSMEs
  • 3. Market expansion: Expanded into high margin lifestyle categories by launching Amazon Travel (Flights, hotels, trains, bus) and Amazon Movies. Led Amazon Pay foray into financial services with Consumer loans, SMB lending, Car and Bike Insurance.
  • 4. Regulatory and compliance: Led securing regulatory licenses incl. Payment Aggregator, UPI TPAP, Prepaid (PPI), Insurance and NBFC.
  • 5. Ecosystem development: Led Amazon investments and partnerships with the leading fintech and payment brands including Pine labs, Axio, Acko, Small case, Kuvera etc.
  • 6. Talent: Built high performing team focusing on serving customers and living our Day 1 culture and leadership principles
PaymentsFinancial ServicesProduct DevelopmentGTM StrategyBusiness DevelopmentRegulatory Compliance+1

Amazon

Whole-time Director and Head- Payments and Financial Services

Jan 2016Jan 2023 · 7 yrs · Bengaluru Area, India

  • Own setting strategic direction, product development/tech, P&L, business growth, partnerships and marketing for 1) Payments Processing (Payment Aggregator), Payment Products (Wallet, UPI, Pay later, Credit card), 2) Gifting 3) Travel & Lifestyle (Flights, Bus, Trains, Hotels, Movies) and 4) Financial services (Consumer lending, SMB lending, Insurance and wealth management) and 5) External Merchants (online and offline). Leverage the power of customer backward approach, product design, scalable tech platform, and low cost distribution models to build and scale businesses profitably.
Payments ProcessingProduct DevelopmentPartnershipsMarketingP&L Management

National payments corporation of india (npci)

Steering Committee Member

Jan 2015Jan 2023 · 8 yrs · Mumbai, Maharashtra, India

  • Part of UPI steering committee of NPCI to drive product innovation and adoption. Member of Fintech Convergence Council of IAMAI to steer financial services inclusion in India.
Product InnovationFinancial InclusionPartnership Development

Fiserv

Vice President/ General Manager - Credit Solutions

Jan 2014Jan 2016 · 2 yrs

  • Fiserv, Inc.(NASDAQ: FISV) ('13 Rev:$4.8Bn) is a leading provider of integrated technology and services for 14,500+ clients worldwide, including banks, credit unions, billers, and other clients.
  • Driving strategic direction, business line growth , solution set expansion and product roadmap of Credit processing business (Private Label, Bank card including Consumer/Small Business/ Commercial segments) with more than 6 million accounts. Managing P&L and overseeing Product, Sales & Solutions Consulting and Credit Advisory teams.
  • More than doubled new sales ($69M) through improving product value proposition, value based pricing, and unique Go-to-Market approach. Drove exceptional business growth; customers base grew 48% and revenue grew 27% YOY. Expanded Fiserv's credit market presence through speaking engagements and thought leadership articles in leading publications such as American Banker, CU Times, BAI Banking Strategies etc.
Credit SolutionsStrategic DirectionBusiness Growth

Visa

2 roles

Head- Global Card Solutions

Jan 2011Jan 2013 · 2 yrs

  • Manage overall business including partnerships, product management and P&L for most innovative product lines of the company. Deliver solutions for payment products (Credit, Debit, Small Business & Prepaid) covering over 150M customers.
  • Led 5+ initiatives with over $50M in new revenue. Developed and managed strategic partnerships to expand offerings and tap new markets e.g., Allianz, ACE group, US Bank, AXA. Built marketing strategies and significantly improved channel performance.
Global Card SolutionsPartnership ManagementP&L Management

Sr. Business Leader - Consumer Credit Products

Jan 2010Jan 2012 · 2 yrs

  • Served Credit lead for key accounts which generate $250M+ revenue for the company. Developed and executed product/ marketing strategies and new partnerships that led to solid growth and business performance.
  • Delivered stellar growth of 13%YOY for Visa/Chase (vs industry growth of 6-7%). Successful new partnership and renewals with top airline, hotel and eCommerce brands with bottom line impact of $80M+. New credit product launch of United Mileage Plus, Fairmont Visa Signature etc. Expanded relationship with regional banks and group processors.
Consumer Credit ProductsProduct MarketingPartnership Development

American express

2 roles

Sr. Director - GNS North America & Global Marketing I Corporate

Promoted

Jan 2005Jan 2010 · 5 yrs

  • Delivered substantial revenue growth opportunities e.g., early customer engagement, loyalty points bonusing, product upgrades. Developed strategic roadmap incorporating existing book, new initiatives & macro/ competitive environment. New partnerships with major retail and investment services company and leading credit union with pre tax income of $24M+. New premium credit products in international markets. Accelerated business growth by developing strategy for emerging products/ players (e.g., PayPal, Mobile). Oversaw $1.2Bn expense base and managed expenses within plan. Built highly talented team of 7 employees.
Revenue GrowthStrategic RoadmapPartnership Development

Manager

Jan 2000Jan 2005 · 5 yrs

  • Served on internal consulting group to CEO/ CFO on company-wide strategies and business transformation initiatives. Developed product cross selling and customer servicing strategy for US Card business. Defined new operational model for AEFA business that led to cost saves of $52M. Led 10+ initiatives with substantial bottom line impact.
ConsultingBusiness Transformation

Kpmg

Assistant Manager

Jan 1995Jan 2000 · 5 yrs

  • Identified and executed consulting and assurance assignments for clients such as Siemens, HCL Comnet, GE, Nestle, Adidas, Hindustan Lever etc.
ConsultingAssurance Assignments

Education

The Wharton School

MBA — General Studies

The Institute of Chartered Accountants of India

Chartered Accountant

3. Punjab University

B Com (with Honours)

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