Jan 2025 – Jan 2025 · 0 mo

• databeats continues to be a free resource for current and aspiring Semitechnicals who wish to learn data foundations.
• New material is no longer published, but all of it remains as relevant as before – if not more.
• Start here: https://databeats.community/series/understanding-first-party-data
• 🥁🥁

Dec 2024 – Jan 2025 · 1 mo

• After being fully burnt out, I took 45 days off to heal and gain clarity on what's next for me and databeats. Best decision ever.

May 2022 – Nov 2024 · 2 yrs 6 mos

• The final destination for accessible data content.
• What started as a YouTube show became a comprehensive learning hub comprising over 100 pieces of learning material for GTM practitioners (folks working in data-adjacent roles) to learn the fundamentals of data infrastructure, enabling them to use data to drive growth using their everyday tools.

Jul 2024 – Nov 2024 · 4 mos

• Helped nail the positioning and built the foundation for Aampe's content engine.

Jan 2021 – Apr 2021 · 3 mos

• Helped nail the positioning and build the content engine from scratch.

Dec 2020 – Aug 2021 · 8 mos

• I was part of an advisory program ran by Mixpanel where they brought on some of community champions to help with their partnership efforts.

Sep 2020 – Jan 2021 · 4 mos · India

• Contributed to growth by setting up lifecycle marketing, primarily using Intercom.

Jun 2020 – May 2022 · 1 yr 11 mos

• Started as a free learning resource for non-data folks to learn about Customer Data Infrastructure (CDI), Data-led Academy (DLA) was acquired by Amplitude in Dec 2021. I then worked with Amplitude for 6 months to update all DLA content and create new guides and blog posts.

Aug 2019 – Sep 2020 · 1 yr 1 mo

• Before Integromat was rebranded to Make:
• Built the growth team and set up the data infrastructure to support our fast growth, both of which were instrumental in Integromat's acquisition by Celonis for $100M+ in Sep 2020.

Mar 2018 – Jul 2019 · 1 yr 4 mos

• Before Integromat was rebranded to Make:
• Built Integromat’s thriving community of 10000+ automation enthusiasts from scratch
• Created educational content and hosted webinars
• Scaled content and community marketing efforts
• Got acquainted with a large number of SaaS tools and APIs
• Built integrations for customers (using Integromat)
• Contributed to partnership efforts

Nov 2017 – Mar 2018 · 4 mos · Remote

• Was fascinated by NLP and its potential to change how people communicate with brands.
• Built chatbots for the Facebook Messenger platform using tools like Chatfuel, Manychat, DialogFlow, and more.
• Built robust integrations using Zapier and then Make (formerly Integromat) that connected chatbots with various CRMs and other marketing tools

Sep 2015 – Nov 2017 · 2 yrs 2 mos

• Shared work and study spaces at hourly rates - first of its kind with a vision to have a Nwook nearby across India
• Forged partnerships with 3 property owners to create the physical spaces from scratch
• Built a team of freelancers to conceptualize a modern booking engine coupled with an RFID-based PoS system to automate inventory management, booking, check-in, check-out, and billing
• Managed the development lifecycle via tools like Jira, BitBucket, Confluence, AWS, Robo 3T
• Conceptualized an advanced booking engine for all types of physical spaces
• Created a ton of animated videos for our socials
• Ran paid marketing campaigns (search and social)
• Built an identifiable brand that got press coverage in local newspapers
• We had a killer brand but failed to execute in a tough market.

Oct 2014 – Jun 2015 · 8 mos · Gurgaon, India

• The first hire outside the kitchen crew
• Owned the entire customer lifecycle — acquisition, trial, sales, fulfillment, and feedback
• Managed the development of a custom food ordering engine
• Ran paid campaigns (search and social) and built relationships with influencers
• Acquired and serviced corporate customers

May 2013 – Oct 2014 · 1 yr 5 mos · Gurgaon, India

• Ideated and executed experiential marketing solutions for brands like ITC, Sprite, Hyundai, Colgate, and Pernod Ricard
• Ran business development for ERP solutions while pitching to and working with the senior management
• Orchestrated product demos for companies including Domino’s Pizza, Samsung, and Hero MotoCorp
• Owned the UX and development of a variety of mobile apps

Jul 2012 – Apr 2013 · 9 mos · Gurgaon, India

• Conceptualized, shot, and edited films to raise safety awareness across the organization
• Designed and executed ongoing safety campaigns that were implemented across Nestlé India
• Worked closely with the digital team and assisted in the execution of digital campaigns on Twitter and Facebook
• Built influencer relations and managed the social media for the Global Creating Shared Value Forum 2012