Kankona Das

Business Development Executive

Kolkata, West Bengal, India1 yr 3 mos experience

Key Highlights

Doubled ad sales at Zomato
Achieved 267% growth in clicks through SEO
Scaled entrepreneurship club to 1k+ members

Stackforce AI infers this person is a SaaS marketing professional with expertise in content and account-based marketing.

Contact

Skills

Core Skills

Account MarketingSales EnablementSearch Engine Optimization (seo)Social Media MarketingMarketingProduct MarketingPublic Relations

Other Skills

Attention to DetailBacklinksBrand AwarenessCanvaChatGPTCommunity ManagementContent CreationContent writingCreative IdeationDesignEditingEnglishEvent PlanningGoogle SheetsInterpersonal Skills

About

Hi, I’m Kong-ko-na 👋 I’m not boxed into a role yet, but marketing has always been the common thread. Across B2B SaaS startups, food tech giants like Zomato, and agency-led content teams, I’ve explored the overlaps between content, GTM, storytelling, and strategy. Along the way, I’ve: • Managed ₹30L+ portfolios and doubled ad sales at Zomato in the online ordering business • Written and optimized 30+ SEO blogs and landing pages, driving a 267% growth in clicks • Contributed to ABM efforts, customer storytelling, sales enablement, and off-page SEO at early-stage B2B startups • Scaled a student-led entrepreneurship club from scratch to 1k+ members and 500+ event attendees 📌 What you’ll find me sharing: → What I’m learning as I figure out what I am gonna do next- product marketing, ads, content marketing or maybe even HR → Real experiences, what worked, what didn’t, what I wish I knew → Ideas for students and early-career folks navigating chaotic job markets → The occasional career nudge, cultural red flag, or LinkedIn experiment Outside work, I’ve started doodling, joined board game nights, and show up at meetups in Kolkata just to say yes to new things. You might catch me applying to fellowships or jumping into conversations I have no business being in (yet). If you’re exploring copywriting one month and product marketing the next; or just want to geek out over even board games I’d genuinely love to hear your story. Reach out anytime. We’re all figuring this out.

Experience

Zomato

Key Account Manager

Feb 2025 – May 2025 · 3 mos · Kolkata, West Bengal, India

Managed a portfolio of 65+ restaurants end-to-end wrt online ordering. From curating their menus, strategising their marketing plans on the platform, solving their escalations, queries, to whatever it took to grow business, no of orders and brand recall.
Acquired accounts on ads worth 50k INR in the first month.
Met monthly ad targets through upselling, winback, acquisition.
Basically I was the all-in-one liaison, strategist, and problem-solver between restaurant partners and Zomato.

Relationship BuildingMarketing CampaignsSales EnablementEditingAccount Marketing

Zoca

Social Media Marketer

Nov 2024 – Jan 2025 · 2 mos · Remote

Built Zoca’s social media from scratch as part of the inbound GTM team, aligning content with lead generation and brand goals.
Researched audience insights using Google Trends, Reddit, TikTok, and Ahrefs to shape strategy.
Scripted and wrote all social content—reels, posts, carousels—while leading creative direction for reels and designing static content using Canva and Figma.
Played a key role in Zoca’s initial inbound motion, driving engagement with 1.5K+ views on key reels within the first week of launch.

Social Media Content CreationContent CreationGoogle SheetsCanvaSocial Media Marketing

Gushwork

Content Executive

Sep 2024 – Feb 2025 · 5 mos · Remote

I focused on creating SEO-driven content that actually got results. I wrote 45+ blogs across different formats—listicles, TOFU, MOFU, and BOFU content—along with landing pages that were optimized for search. My approach wasn’t just about writing; I revamped content outlines, conducted competitor research, and strategically integrated keywords to make sure our content performed.
To keep things fresh and insightful, I pulled ideas from platforms like Reddit and YouTube, tapping into real conversations and trends. And it worked—within three months, impressions increased by 138% MoM, clicks grew by 267% MoM, and visitor numbers rose by 80% MoM.

BacklinksSearch Engine Optimization (SEO)Technical WritingContent writing

Markovml

Content Marketer

Mar 2024 – Jul 2024 · 4 mos · Bengaluru, Karnataka, India · Remote

At MarkovML, I worked as a content marketing intern for about 4 months, and it was the first time I got to see how SEO actually works beyond just writing blogs. I handled branded SEO strategy keyword research, created blog outlines, and optimized over 40+ existing pieces , which ended up increasing impressions from 123 to over 2,000.
I also repurposed content across different platforms and managed their LinkedIn page; creating short-form posts to increase brand visibility. One of the things I’m proud of is helping improve their domain authority from 9 to 16 through backlink exchanges, which I figured out through cold outreach and experimentation.
Overall, it gave me a hands-on understanding of how content, SEO, and distribution come together, and what it takes to actually get traffic and engagement, not just publish content.

Off-Page SEOContent writingSearch Engine Optimization (SEO)

Shikshayatan entrepreneurship society

Founder & President

Sep 2023 – Jul 2024 · 10 mos · Kolkata, West Bengal, India

Marketing CampaignsBrand AwarenessCreative IdeationEvent PlanningMarketing

Superprocure

Product & Strategic Marketer

May 2023 – Nov 2023 · 6 mos · Kolkata, West Bengal, India · Remote

At SuperProcure, I worked at the intersection of product, marketing, and sales, and got to see how GTM comes together behind the scenes.
I started by researching key industries (FMCG, Metals, Chemicals) to build detailed ICPs, pain points, workflows, and mapped solutions, which later shaped our ABM and sales enablement functions.
I ran end-to-end ABM campaigns: wrote and tested personalized outreach, tracked open/reply/view rates, and helped land 50+ discovery calls with CXOs at Fortune 500s, leading to a 35% demo conversion rate.
One of my favorite parts was turning customer stories into marketing assets. I worked on 5+ success stories for brands like ITC, Havells, and Afcons, and repurposed them for the website, cold outreach, and upsell campaigns.

Account MarketingAttention to DetailSales EnablementProduct PromotionMarketing CampaignsProduct Marketing