Jan 2023 – Dec 2023 · 11 mos

• Handling the Product Marketing, GTM Strategy, Revenue Marketing for the Industry focused Product portfolio.

Feb 2022 – Jan 2023 · 11 mos · Pune, Maharashtra, India · Remote

• Being the First Hire for Marketing in the Executive Leadership Team, I was responsible for:
• Manage & design programs and budgets that contribute to X0PA's opportunity, pipeline and revenue goals. Each quarter, to work backward from the pipeline and new logo targets to develop the plan for hitting those goals through the creative use of digital marketing, account-based Marketing, and demand generation strategies that are aligned to the overall sales, alliances and customer expansion approaches. Creating demand using varied tactical approaches and understand constant funnel optimization alongside testing and learning tactics, balances quality and quantity.
• Projects:
• Lead demand generation and growth strategy to drive predictable, scalable, and repeatable pipeline and revenue.
• Propose and execute multi-channel acquisition tests and programs that seamlessly integrate events, digital, content, email, web, direct mail, paid ads, social, and ABM.
• Closely partner with sales, SDR, alliances/partnership and customer success to develop account-based programs that open new and expansion opportunities with high-potential, enterprise accounts.
• Develop content and content distribution plans across marketing channels that lead to opportunity creation and pipeline acceleration (social networks, paid ads, content syndication, blog, display, web, and email)
• Work on the events to strategize on the overall event plan and build audiences for each event that ultimately translate to revenue.
• Work go-to-market plans to market in a way that opens & accelerates opportunities.
• Gain a deep understanding of X0PA's value prop and messaging to translate it into effective copy for emails, landing pages, and other demand assets.
• Establish KPIs for all programs, create results forecasts, and track performance to ensure marketing plans are delivering expected business outcomes.
• Outcome-
• Impacted 10.24% to the ARR and 9.23% to TCV
• Corporate Identity Rebranding
• Website revamp

Jan 2017 – Feb 2022 · 5 yrs 1 mo · Pune, Maharashtra, India

• Conceptualized, built a new "Lead Management Team" in Bentley with the primary focus to work with the Sales & Marketing to develop and deliver a healthy lead generation program, driving qualified leads into the sales pipeline. The team had revenue targets. I led the team to successfully achieving and surpassing the target goals. Currently working on lead management programs for Enterprise Accounts, ABM initiatives.

Jun 2008 – Jan 2017 · 8 yrs 7 mos · Pune, Maharashtra, India

• Started as Regional Marketing Specialist, and then worked as Sr. Regional Marketing Specialist and later promoted as Regional Marketing Manager.
• Executed Regional Marketing Activities as an Individual Contributor and then managing a team. Managed the budget, organized in-person events, conducted webinars, managed digital market strategy, liaised with PR agency.

Jan 2007 – Jun 2008 · 1 yr 5 mos · Mumbai Area, India.New Delhi

• Gain a deep understanding of customer experience, identify and fill product gaps and generate new ideas that grow market share, improve customer experience and drive growth

Aug 2005 – May 2006 · 9 mos · Mumbai Area, India.Hong Kong

• Sales and Business Development for Europe and Scandinavian countries

Jul 2004 – Aug 2005 · 1 yr 1 mo · Pune/Pimpri-Chinchwad Area

• Co-ordinated clearing and forwarding of all exports for Europe and South America

Aug 2003 – Jun 2004 · 10 mos · Pune/Pimpri-Chinchwad Area

• Logistics Management(Air/ Sea Freight) for Alpha Laval,Tetrapak,Kalyani Brakes,Spicers India Ltd etc.

May 2002 – Jul 2002 · 2 mos · Greater Lucknow Area

• Project-Market Research in Broad Band E-learning
• Team-Sahara Net division