Brett Hannath

CEO

Mountain View, California, United States38 yrs 3 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • 35 years of experience in enterprise computing.
  • Led marketing strategies for top cybersecurity brands.
  • Expert in driving brand differentiation and market education.
Stackforce AI infers this person is a seasoned leader in MarTech and cybersecurity marketing.

Contact

Skills

Core Skills

Product MarketingSales

Other Skills

Analyst RelationsAnalyticsB2BB2B MarketingBig DataBusiness AlliancesBusiness DevelopmentBusiness IntelligenceCRMChannel PartnersCloud ComputingCompetitive AnalysisCross-functional Team LeadershipCustomer AcquisitionDemand Generation

About

Brett serves as Chief Marketing Officer at Intel. Brett joined Intel from Trellix, where he drove brand and campaign strategy, ensuring Trellix's differentiation in the dynamic cybersecurity market. With a 35-year career in enterprise computing, Brett started his career as a developer before transitioning to product marketing roles with Progress Software and then Oracle where Brett was part of launching the world's first internet-enabled database. During his first stint at Intel, Brett led regional business development and alliances and drove the commoditization of 64-bit computing and mobile computing. Then at TIBCO Software, Brett enjoyed the colliding worlds of the CIO and CMO and all the promise it brought to re-defining how companies, consumers and systems interact. Now he's back at Intel – with a team and remit to shape how Intel’s brand, business and partnerships drive strong results together. Brett holds a Bachelor of Science from Monash University in Computer Science.

Experience

Intel corporation

Corporate Vice President and Chief Marketing Officer

Jan 2024Present · 2 yrs 2 mos · Santa Clara, California, United States · On-site

  • I have the privilege to lead a stellar team of marketers that have the energy and expertise to lead Intel into new markets - and of course work alongside the Intel Ecosystem to drive amazing outcomes for the enterprise and each and every one of us in the digital age.

Career break

Career transition

Apr 2023Jan 2024 · 9 mos · Plano, Texas

  • After nearly 8 years - it's time to close my career chapter at McAfee and Trellix. Being part of this journey has been nothing short of highlights. Seeing Trellix educate the market and grow as an XDR leader is something I am very proud to have been a part of.
  • My memories during this time are filled with equal mix of laughs and hard work. It’s been a pleasure working at Trellix and with great people.
  • I am excited about the next chapter in my career and exploring new opportunities. It starts with some time off and then continues to something new!

Trellix

Chief Marketing Officer

Jan 2022Apr 2023 · 1 yr 3 mos · Dallas, Texas, United States · Hybrid

  • I have the privilege of working with a team of amazing marketing professionals that have brought a leading cybersecurity brand to life - Trellix.
SalesProduct MarketingCustomer Acquisition

Mcafee enterprise

Chief Marketing Officer

Jul 2021Jan 2022 · 6 mos · Plano, Texas, United States

  • I have the privilege of leading the team of amazing marketing professionals that ensure daily that the McAfee brand and business thrives in this dynamic market segment that is cyber security.

Mcafee

5 roles

Chief Marketing Officer (Interim)

Promoted

Mar 2020Nov 2021 · 1 yr 8 mos

  • I have the privilege of leading the team of amazing marketing professionals that ensure daily that the McAfee brand and business thrives in this dynamic market segment that is cyber security.

Vice President, Worldwide Regional and Channel Marketing

Dec 2017Mar 2020 · 2 yrs 3 mos

Vice President, Regional Marketing

Promoted

Jul 2017Jan 2018 · 6 mos

  • Privileged to lead a talented team of regional marketers that bring McAfee's brand to life - and drive visible value for our McAfee sales colleagues worldwide.

International Marketing Director

Apr 2017Jul 2017 · 3 mos

  • Managing the fantastic team of marketing professionals responsible for driving measurable value for sales and the brand of McAfee in EMEA, APAC and Japan.

Senior Director, Marketing (Asia-Pacific)

Jan 2015Mar 2017 · 2 yrs 2 mos

  • Intel Security Asia-Pacific region’s senior marketing executive and responsible for developing and managing all corporate and product marketing programs within the region - including building, developing and providing regional leadership for marketing programs and public relations whilst managing the department's P&L. Also responsible for identifying sales and marketing objectives with corporate marketing and implement within the APAC region.

Tibco software

5 roles

Senior Director, Demand Generation, Field Marketing (Worldwide)

Promoted

Jul 2014Dec 2014 · 5 mos · Palo Alto CA USA

  • Responsible for maintaining a healthy qualified pipeline for TIBCO Software's Enterprise selling teams worldwide - executed through the effective integration of TIBCO's Field Marketing and Telephone based prospecting and qualification efforts.

Director, Demand Generation (The Americas)

Jan 2013Jul 2014 · 1 yr 6 mos · Palo Alto CA USA

  • Responsible for TIBCO Software's overall marketing strategy and execution for demand generation in the Americas.
  • Collaborating extensively with Product and Corporate Marketing and Sales, I manage the demand generation marketing budgets, and over 20 field-marketing and telephone-based prospecting and qualification staff. I ensure the alignment of all marketing activities to TIBCO's revenue, brand awareness and field enablement objectives - including those activities executed by other Corporate Marketing functions and business units, including Channels.

Director, Worldwide Digital Marketing

Nov 2010Jun 2011 · 7 mos

  • Responsible for directing and managing the development and implementation of all corporate online marketing programs to build and maintain relationships with customers and prospects in unique ways through technology.
  • This includes managing the creation, execution and marketing of digital communications to support TIBCO global marketing initiatives.
  • There is also a strategic focus on community management and how to creatively engage TIBCO Customers and enable and the global TIBCO Sales Team.
  • Multiple digital channels such as search engines, web-sites, blogs, social media and mobile are all used in achieving these goals.

Director, Field Marketing (Asia-Pacific / Japan)

Promoted

Jul 2008Nov 2010 · 2 yrs 4 mos

  • Manage direct and partner marketing strategy and execution for TIBCO Software within Asia-Pacific and Japan.

Marketing Manager (Australia / New Zealand)

Jan 2007Jul 2008 · 1 yr 6 mos

Tibco loyalty lab

Director, Marketing

May 2011Dec 2012 · 1 yr 7 mos

  • Analysis and strategic planning at global level; market
  • segmentation, product positioning and messaging, development of value propositions; all aspects of pipeline generation and lead management; all aspects of direct and digital marketing; localisation and translation strategies; effective budget management; negotiation; sponsorship marketing; all aspects of integrated program and events (offline/online) management; all aspects of agency management; full spectrum of people management.

Intel corporation

Group Manager, Business Development and Alliances

Aug 2000Dec 2006 · 6 yrs 4 mos

  • Managed team of Business Development, Alliance and Technical Engineer resources to accelerate the adoption and new Intel Technologies in the A/NZ Enterprise Market Segment.

Oracle corporation

Product Marketing Manager (Database Server)

Mar 1996Aug 2000 · 4 yrs 5 mos

  • Manage the development and execution of direct and partner marketing activity for the Oracle Database Server products within the Australia/New Zealand Market Segment.

Progress software

Pre-Sales Consultant (Development Tools)

Jun 1994Mar 1996 · 1 yr 9 mos

  • Pre-Sales Consultant responsible for Development Tools Support for the Melbourne-Based Sales Team.

Health computing services - victoria limited

Analyst/Programmer

Jun 1987Jun 1994 · 7 yrs

  • PC LAN based application design and development for the Victorian Public Health Service. Dataflex, Clipper, C/C++, Novell application development for Community Health and Public Hospital Administration Systems.

Education

Monash University

Bachelor of Science — Computer Science

Jan 1987Jan 1989

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