Madhura Gaikwad — Associate Partner

A solution-oriented marketing leader helping technology companies strengthen market positioning and drive growth through strategic, value-focused marketing. I currently lead product and solutions marketing for AI, Cloud, and Data practices at Encora, working closely with practice leaders to define value propositions, competitive positioning, and key differentiators. I lead strategic initiatives to define and elevate Encora's positioning in the Agentic AI space. My focus for more than a decade has been on translating advanced capabilities into clear, differentiated value that resonates with technology buyers; and taking that value to market through creative channel and campaign strategies. A quick breakdown of my experience in marketing: ▪️ Positioning and Messaging: Define and evolve messaging for solution offerings based on market trends, ICP insights, and competitor landscape to drive relevance, market leadership, and differentiation ▪️ AI, Cloud & Data GTM: Lead launch planning and execution for AI and cloud-first, data-driven solutions, aligning content, campaigns, and channels to support awareness and demand generation ▪️ Sales Enablement: Build strategic sales assets, including solution briefs, use cases, demos, and decks, to support consultative selling and value-based conversations ▪️ Content Strategy: Build structured content frameworks and programs to support thought leadership, SEO, and solution storytelling across the buyer journey ▪️ Campaign Strategy: Plan and execute integrated campaigns across digital channels including web, email, social, paid media, events, to drive awareness, engagement, and pipeline growth ▪️ Analyst and Influencer Marketing: Manage relationships with key analysts like Gartner, Everest and IDC to shape market perception and strengthen solution visibility in priority categories ▪️ Partner Marketing: Lead co-marketing initiatives with hyperscalers (AWS, Azure, GCP) and data ecosystem partners to craft joint value propositions and leverage partner channels to drive pipeline ▪️ Marketing Operations: Build and streamline processes across CRM and marketing automation platforms to support scalable campaign execution, lead management, and reporting

Stackforce AI infers this person is a Marketing Leader specializing in Technology and SaaS industries.

Location: Pune, Maharashtra, India

Experience: 12 yrs 11 mos

Skills

Marketing Strategy
Product Marketing
Partnerships
Strategic Marketing Consultancy

Career Highlights

Expert in AI and Cloud marketing strategies.
Proven track record in partner marketing initiatives.
Strong leadership in driving demand generation campaigns.

Work Experience

Encora Inc.

Director of Marketing - Product, Partner, and Analyst Relations (2 yrs 6 mos)

Senior Manager - Marketing Campaigns (8 mos)

Excellarate

Senior Manager - Marketing Campaigns (3 mos)

Digital Marketing Manager (6 yrs)

Freelance

Freelance Marketing Consultant (3 yrs 9 mos)

Synerzip

Digital Marketing Manager (0 mo)

Digital Marketing Specialist (2 yrs 6 mos)

Digital Marketing Executive (1 yr 8 mos)

Freelance Writer

Freelance Content Writer (4 yrs 2 mos)

UMS Conferences

Marketing Executive (11 mos)

Fleming

Marketing Executive (1 yr)

Marketing Administrator (11 mos)

Research Executive (10 mos)

Education

Bachelor's Degree at Savitribai Phule Pune University

Digital Marketing NanoDegree at Udacity

Bachelor of Business Administration (B.B.A.)

Madhura Gaikwad

Associate Partner

Pune, Maharashtra, India12 yrs 11 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Expert in AI and Cloud marketing strategies.
Proven track record in partner marketing initiatives.
Strong leadership in driving demand generation campaigns.

Stackforce AI infers this person is a Marketing Leader specializing in Technology and SaaS industries.

Contact

Skills

Core Skills

Marketing StrategyProduct MarketingPartnershipsStrategic Marketing Consultancy

Other Skills

B2BBusiness StrategyCRMCampaign ManagementCampaign PlanningContent ManagementContent MarketingContent StrategyDemand GenerationEmail MarketingEvent ManagementGTMGTM StrategyGo-to-Market StrategyGoogle Adwords

About

Experience

Encora inc.

2 roles

Director of Marketing - Product, Partner, and Analyst Relations

Promoted

Sep 2023 – Present · 2 yrs 6 mos · Pune, Maharashtra, India

Product Marketing: Lead positioning, messaging, and GTM strategy for technology solutions across AI, Cloud, and Data, driving differentiation, market positioning, and revenue pipeline impact.
Partner Ecosystem: Lead strategic alliances and co-marketing initiatives with AWS, Microsoft, Snowflake, GCP and other ecosystem partners. Owning strategy and execution for joint solutions GTM, co-marketing plans, and supporting co-selling initiatives to drive partner channel-driven revenue.
Analyst Relations: Lead global analyst engagement strategy to shape market perception, influence evaluations, and ensure alignment with product and GTM priorities to support strategic growth initiatives with leading analysts like Gartner, Everest and IDC.
Leadership & Collaboration: Lead a high-performing marketing team and partner cross-functionally with sales, delivery, and practice leadership to align go-to-market priorities and deliver measurable business outcomes.

Marketing StrategyProduct MarketingGTMPartnerships

Senior Manager - Marketing Campaigns

Jan 2023 – Sep 2023 · 8 mos · Pune, Maharashtra, India

Key role and responsibilities:
GTM Strategy – Building and driving GTM strategy for AI, data and cloud solutions, including positioning and messaging strategy, content strategy, and campaign planning and execution.
Content and thought leadership – Plan, create, and promote content using across channels to build brand authority and enable demand.
Marketing Ops - Build and maintain reporting dashboards to measure campaign impact on brand awareness and sales pipeline.
Content Marketing and SEO - Keyword and trend analysis to recommend market positioning and annual content calendar, develop content marketing strategy.
Paid Marketing Channels - Plan, implement, and analyze paid marketing campaigns with allocated budget - social (LI, Meta) and Google
Team Management - Guide and mentor design and social team, drive project management for all creative requests from different orgs

Team LeadershipMulti-Channel MarketingEmail MarketingDemand GenerationMarketing StrategyInbound Marketing+7

Excellarate

2 roles

Senior Manager - Marketing Campaigns

Promoted

Oct 2022 – Jan 2023 · 3 mos

Key role and responsibilities:
End-To-End Campaign Management – Leveraging market analysis, historic data, and research, I plan and drive the quarterly campaign calendar to engage and nurture target audience database using automation system (Pardot) and all other marketing channels - Social, Web, Paid Promotions, landing pages, etc.
Innovative Content Platforms – Plan, create, and promote our experts using innovative platforms. This entails scripting, logistics, influencer networking, content planning, promotion strategy and impact tracking for Webinars, podcasts, live chats, and engaging
Marketing Ops - Tracking campaign engagement and impact through Pardot and Salesforce, maintain reporting dashboards to measure impact of campaigns and driving process optimization
Email and Social - Plan and drive email and social calendar, guide team on smooth execution, newsletter content planning, tracking and analysis
Team Management - Guide and mentor design and social team, drive project management for all creative requests from different orgs
Accomplishments:
100+ avg. registration rate on webinars, leveraged influencers from AWS, Change Healthcare, MarketAxess, Time Investment
Launched ZipRadio podcast series to establish domain thoughtleadership and drive engagement, worked with influencers from AWS, Soul Machines, etc.
Enhanced email campaign process to make Email one of the top sources of web traffic, 35% annual increase in web traffic from email in 2022
Organic growth of LI followers from 0 to 16k in less than a year

Team LeadershipMulti-Channel MarketingEmail MarketingDemand GenerationSocial Media MarketingMarketing Strategy+5

Digital Marketing Manager

Jan 2017 – Jan 2023 · 6 yrs

Multi-Channel Marketing

Freelance

Freelance Marketing Consultant

Jun 2022 – Present · 3 yrs 9 mos

Strategic Marketing ConsultancyMarketing StrategyContent StrategyContent MarketingMarketing Automation

Synerzip

3 roles

Digital Marketing Manager

Promoted

May 2021 – May 2021 · 0 mo

Multi-Channel Marketing

Digital Marketing Specialist

Oct 2018 – Apr 2021 · 2 yrs 6 mos

As the digital campaigns lead at Synerzip, I am responsible for planning, executing, and analyzing all the digital campaigns through paid and inbound channels. I help the company leverage digital marketing channels such as email, SEO, social media, SEM, PPC, and website to generate qualified leads and increase brand value.

Digital Marketing Executive

Jan 2017 – Sep 2018 · 1 yr 8 mos

At Synerzip, I work at planning, executing and analyzing campaigns to improve the digital foothold of the Synerzip brand and enhance demand generation using channels such as social media, email, and web.

Freelance writer

Freelance Content Writer

Jul 2019 – Sep 2023 · 4 yrs 2 mos · Pune Area, India

Ums conferences

Marketing Executive

Feb 2016 – Jan 2017 · 11 mos · Pune Area, India

Fleming

3 roles

Marketing Executive

Feb 2015 – Feb 2016 · 1 yr · Pune Area, India

To formulate and execute strategic marketing plans for B2B conferences and report on detailed response analysis.
Establish events as brands through online and print promotional media
Design and execute marketing campaigns to provoke market response
Establish strategic partnerships and coordinate with international media and associations
Develop content for websites, email campaigns, press releases, newsletters, social media campaigns, and print adverts
Lead generation through social media and other online interaction
Scrutinise data to promote to a defined target audience
Contribute to event revenue through effective marketing applications
Analysing website traffic using analytical tools like google analytics and crazy egg

Marketing Administrator

Promoted

Mar 2014 – Feb 2015 · 11 mos · Pune Area, India

To assist the marketing team with marketing activities
Maintaining team reports and following up on marketing communications
PR distribution

Research Executive

May 2013 – Mar 2014 · 10 mos · Pune Area, India

Work under the direction of the Head of Research
Update and input new data accurately onto the database
Liaise appropriately with Marketing Team on data building and data cleaning
Build up contacts inside the key markets
Tele-verify to obtain verified data
Research contact information on a large variety of web sites to ensure accuracy
Carry out audits on the data as directed using database queries or via excel spreadsheets
To ensure input of new data captured from the website online forms