Annabel Rake

CEO

Wetherby, England, United Kingdom25 yrs 8 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Led Deloitte's largest sponsorship program for London 2012.
  • Spearheaded partnership with the International Olympic Committee.
  • Serves on multiple prestigious advisory boards.
Stackforce AI infers this person is a Marketing Executive with extensive experience in sponsorship and brand management in the professional services sector.

Contact

Skills

Core Skills

Marketing StrategyLeadershipBrand ManagementSponsorshipCorporate MarketingPrOrganisational Strategy

Other Skills

Account ManagementAdvertisingBrand ActivationBrand DevelopmentBrand EngagementBusiness StrategyCopywritingCorporate BrandingCorporate eventsCrisis managementDesignDigital MarketingDigital MediaDigital StrategyEmail Marketing

About

As Chief Marketing Officer for Deloitte in North and South Europe, Annabel Rake oversees brand and marketing strategy across the firm. Whether it’s corporate brand positioning or taking specific propositions to market, Annabel provides direction to a wide range of activity – from sponsorships to targeted client relationship development. Annabel sits on Deloitte’s Global Brand & Marketing Advisory Council. No stranger to challenge, one of Annabel’s key achievements involved responsibility for the largest sponsorship programme ever undertaken by Deloitte at the time - London 2012. In April 2022 Deloitte launched a new partnership with the International Olympic Committee, for which Annabel leads Global Olympic Marketing. Annabel also sits on the European Advisory Board of the CMO Council, the Advisory Board for B2B Marketing and the Business Advisory Group for Aston University. Prior to Deloitte Annabel gained both professional services and FMCG sector experience working for brands such as The Chartered Institute of Marketing, PA Consulting Group and Nestlé.

Experience

Momentum itsma

Advisory Board Member

Feb 2025Sep 2025 · 7 mos

  • The Momentum ITSMA Advisory Board is a prestigious global platform exclusively for senior marketing leaders. It provides a unique opportunity to shape the future of marketing and GTM strategies, within an exclusive community of influential minds driving industry transformation and setting new standards of excellence.
  • As a member, I’m at the forefront of client growth developments, fostering innovation and advancing industry best practices.

Deloitte

8 roles

Global Olympic Marketing Leader

Jan 2022Sep 2024 · 2 yrs 8 mos

Chief Marketing Officer - North South Europe

Promoted

Jun 2017Present · 8 yrs 9 mos

Marketing StrategyLeadershipBrand DevelopmentBrand ActivationSponsorship

Chief Marketing Officer - UK

Promoted

Jul 2014Dec 2021 · 7 yrs 5 mos

Brand & Marketing Director

May 2012Jul 2014 · 2 yrs 2 mos

Brand & Sponsorship Director

Promoted

May 2011Apr 2012 · 11 mos

London 2012 Sponsorship Director / Head of London 2012 Sponsorship

Jan 2008Apr 2011 · 3 yrs 3 mos

Head of Brand

Promoted

Dec 2005Dec 2007 · 2 yrs

  • Brand Management
  • Advertising
  • Brand Engagement
  • Sponsorship
  • Internal Communication
Brand ManagementAdvertisingBrand EngagementSponsorshipInternal Communication

Corporate Marketing Manager

May 2005Dec 2005 · 7 mos

  • Corporate marketing
  • Corporate events
  • Sponsorship
Corporate marketingCorporate eventsSponsorship

The chartered institute of marketing

2 roles

Corporate Brand Manager

Jan 2004Jan 2005 · 1 yr · Cookham

  • Brand management
  • PR
  • Events
  • Online marketing
  • Design
Brand managementPREventsOnline marketingDesign

Strategic Communications Manager

Jan 2003Jan 2004 · 1 yr · Cookham

  • PR
  • Internal communications
  • Crisis management
  • Organisational strategy
PRInternal communicationsCrisis managementOrganisational strategy

Pa consulting

Marketing Executive

Jan 2001Jan 2003 · 2 yrs

Nestle

Research Executive

Jan 1999Jan 2000 · 1 yr

Education

Aston University

BSc — Managerial and administrative studies

Jan 1997Jan 2001

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