Annabel Rake — CEO
As Chief Marketing Officer for Deloitte in North and South Europe, Annabel Rake oversees brand and marketing strategy across the firm. Whether it’s corporate brand positioning or taking specific propositions to market, Annabel provides direction to a wide range of activity – from sponsorships to targeted client relationship development. Annabel sits on Deloitte’s Global Brand & Marketing Advisory Council. No stranger to challenge, one of Annabel’s key achievements involved responsibility for the largest sponsorship programme ever undertaken by Deloitte at the time - London 2012. In April 2022 Deloitte launched a new partnership with the International Olympic Committee, for which Annabel leads Global Olympic Marketing. Annabel also sits on the European Advisory Board of the CMO Council, the Advisory Board for B2B Marketing and the Business Advisory Group for Aston University. Prior to Deloitte Annabel gained both professional services and FMCG sector experience working for brands such as The Chartered Institute of Marketing, PA Consulting Group and Nestlé.
Stackforce AI infers this person is a Marketing Executive with extensive experience in sponsorship and brand management in the professional services sector.
Location: Wetherby, England, United Kingdom
Experience: 25 yrs 8 mos
Skills
- Marketing Strategy
- Leadership
- Brand Management
- Sponsorship
- Corporate Marketing
- Pr
- Organisational Strategy
Career Highlights
- Led Deloitte's largest sponsorship program for London 2012.
- Spearheaded partnership with the International Olympic Committee.
- Serves on multiple prestigious advisory boards.
Work Experience
Momentum ITSMA
Advisory Board Member (7 mos)
Deloitte
Global Olympic Marketing Leader (2 yrs 8 mos)
Chief Marketing Officer - North South Europe (8 yrs 9 mos)
Chief Marketing Officer - UK (7 yrs 5 mos)
Brand & Marketing Director (2 yrs 2 mos)
Brand & Sponsorship Director (11 mos)
London 2012 Sponsorship Director / Head of London 2012 Sponsorship (3 yrs 3 mos)
Head of Brand (2 yrs)
Corporate Marketing Manager (7 mos)
The Chartered Institute of Marketing
Corporate Brand Manager (1 yr)
Strategic Communications Manager (1 yr)
PA Consulting
Marketing Executive (2 yrs)
Nestle
Research Executive (1 yr)
Education
BSc at Aston University