May 2024 – May 2025 · 1 yr · Bengaluru, Karnataka, India · On-site

• Served as a key member of the company's core 5-person leadership team, collaborating directly with the CEO, CTO, Chief of Staff, and Head of Engineering to drive strategic organizational objectives. Led a high-performing team of 17 Marketers and Business Development Representatives, encompassing a comprehensive range of marketing and demand generation functions. Oversaw end-to-end marketing strategy, including demand generation, brand building, product marketing, content marketing, customer marketing, PR, sales enablement, and digital marketing. Collaborated extensively with sales team, leading sales calls for 2 quarters to leverage domain expertise and support deal closure.
• Key Achievements:
• Increased monthly deals opened from 14 to 32, representing a 128% growth in sales opportunities in the North American market
• Expanded monthly sales pipeline generation from $300K to $880K, achieving a 166% increase in pipeline value
• Elevated domain authority from 43 to 70, significantly enhancing the company's credibility and search visibility
• 2.5x monthly lead generation through SEO, indexing on ChatGPT and
• performance marketing
• 2.5x growth in Direct Traffic from the US (1965 to 5019) throughbrand building and PR
• Developed a comprehensive BDR team playbook from scratch, establishing robust processes for inbound and outbound demand generation
• Implemented advanced workflow and AI tools, including Clay for automated account and lead enrichment, driving operational efficiency.
• Redesigned and optimized HubSpot CRM workflows, creating a streamlined system that provides leadership with comprehensive, real-time visibility across the entire sales funnel.

Apr 2022 – May 2024 · 2 yrs 1 mo

Apr 2021 – Apr 2022 · 1 yr

• Managed a 5 member team of digital marketers and web developers.
• Planned and executed all digital marketing initiatives, including marketing strategy, SEO, SEM, Website Content, Lead Generation, ABM, Conversion Rate Optimization, A/B Testing, and Growth Hacking.
• Measured and reported performance of all digital marketing campaigns, and assessed against ROI and KPIs.
• Set up processes, decided metrics of measurement, and created visual reports for all things digital marketing.
• Performed in-depth competitor reviews to check competitor activities with ad placement, keyword use, placement bids, and landing pages.
• Grew organic traffic 20x over the course of 3 years
• Organic traffic now contributes to over 50% of the total traffic. It contributed 3% in 2018.
• Wrote off-site SEO content such as guest blog posts and informational articles.
• Boosted conversion rates by 5x through innovative messaging and landing page optimization.
• Grew backlinks by 10x.
• Boosted website traffic by 4x and average time on page by 2x.
• Reduced Customer Acquisition Cost by 40%.

Sep 2018 – Apr 2021 · 2 yrs 7 mos

Jul 2017 – Aug 2018 · 1 yr 1 mo · Chennai, Tamil Nadu, India

• Managed a 4member sales and marketing team for the distribution vertical.
• Built the website content, marketing materials, blog articles, webinars, tutorial videos, and testimonial videos.
• Closed over 50 deals personally, shortening the sales cycle from 1 month to 1 week.
• Grew the sales pipeline from 10 leads a month to over 50 leads a month by online and on-ground marketing.
• Organized 5 customer meets across India with over 100 attendees each.
• Prevented churn of 100 customers.
• Worked closely with the product team to define the roadmap of the
• product.
• Created a process for pre-sales, demos, sales, website content, and webinar marketing.
• Worked with the product team to create demo versions of the product.
• Studied demographic data to determine optimal targets, competitor offerings and tactics for persuasion.

May 2015 – Aug 2015 · 3 mos · Hyderabad Area, India

• He completed projects in the following areas.
• Microsoft Dynamics CRM application development
• Console Application development using C# and XML
• Azure Machine Learning and Azure Cloud Services – Conceptualized and developed a music related application using the above two services.
• Mobile Application development – Helped develop two music related apps using signal processing, automatic pitch detection, automatic phrase detection, C#, Universal App development, SQL Server and HTML
• Internet of Things – Team leader in implementing a smart parking lot system that used ultrasonic sensors, Arduino, Raspberry Pi, Server creation, Text to Speech API and Mobile Application Development

Dec 2014 – Dec 2014 · 0 mo · Chennai Area, India

• Software Development Life cycle management (SDLC) Methodologies – Waterfall, Agile and Spiral
• Quality Processes
• CMMI & TL9000
• Project management process
• Developed a project in Telecom Delivery Unit
• Business Rule Processor/ Interpreter - Inside tool for Telecom application health monitoring
• Language used: C++

Jul 2014 – Present · 11 yrs 10 mos · Maruthuvakkudi, Tamil Nadu

• Spearheaded infrastructural and institutional change in a free school run by his family for 4 generations.
• Ran several summer camps for children, teaching them about the importance of a good education, new technologies, and the internet.
• Grew the total number of students enrolled in the school by 10x.
• Established a positive, stimulating learning environment for students
• and exciting education-focused setting for teachers.
• Built productive relationships with parents of students facing difficult situations at school or at home to ensure children dint drop out.
• Facilitated group sessions and provided one-on-one support to studentsat regular intervals.

Aug 2013 – Jul 2017 · 3 yrs 11 mos · Chennai

• Being a part of my college's Leo Club for nearly 3 years has helped me learn so much. We have visited several special schools, orphanages and old age homes. Performing in a special school was a life changing experience which taught me how to appreciate the little things in lives and how lucky I am. I hope to make a difference and give back to society more.

Aug 2013 – Jul 2017 · 3 yrs 11 mos · Chennai Area, India

Jul 2005 – Present · 20 yrs 10 mos · Chennai Area, India

• A genre-bending professional violinist & vocalist enthrallingaudiences since 2005.
• Has performed over 1000 concerts with a wide repertoire of both popular & creative music.
• Worked with some of the best artists in the country including Padma Vibhushan Dr. M. Balamuralikrishna, Illaiyaraaja, P.Unnikrishnan, Benny Dayal, Umayalpuram Dr. K. Sivaraman, Sudha Raghunathan, Shwetha Mohan, Ghibran, Vishal Chandrashekar, etc.
• Played violins for Hey Pillagaada from the movie Fida has over 50 million views on YouTube alone.
• Performed in many TV channels including MTV, Jaya TV, Zee Tamil, Raj TV, NTV, ETV, Pudhuyugam, Chitthiram TV, DD Podhigai, etc.
• Featured multiple times in many prestigious newspapers, channels & radio stations since the age of 9.
• In 2017, A. R. Rahman released his first album, Amalgam featuring Padma Vibhushan Dr. M. Balamuralikrishna on the vocals. This has received rave reviews in the media from esteemed organizations such as The Indian Express, The Hindu, Deccan Chronicle and over 20 other newspapers.