Dec 2022 – Aug 2023 · 8 mos

• Right place, wrong time. Tried my best to make an impact, but realised very early that things weren't working out. Cut my losses and moved on in a few months with some learnings and new perspectives.

Jul 2022 – Dec 2022 · 5 mos

• Working with multiple startups, helping them to get from 0 to 1 through various marketing initiatives and hacks

Nov 2020 – Jun 2022 · 1 yr 7 mos

• Heading a 10-member team that works across Content, Acquisition, Retention, Product Marketing, UI design and UX research
• Leading high-impact projects that have meaningfully improved business metrics
• Solving for usability and customer pain points via rapid prototyping and experimentation and driving cross-functional projects
• Setting up creative guidelines and processes

Mar 2019 – Nov 2020 · 1 yr 8 mos

• Leading product communications and content strategy at Dream11
• Charting User Journeys to improve business metrics
• Conducting Growth Experiments to solve user problems and increase user delight
• Working with multiple teams to create a cohesive communication plan across touchpoints to improve the user experience

Jul 2018 – Feb 2019 · 7 mos

• Experimentation, communication, troubleshooting, data and more. Learning how to drive Growth at Dream11 every day.

Jun 2017 – Jun 2018 · 1 yr

• With over 1.5 crore users, Dream11 is on its way to becoming one of the biggest sports properties in India.
• My role here includes:
• Writing and checking every piece of communication
• Working with several teams including Product, HR, Brand, Marketing, CS, Ops, etc. to create a holistic communication strategy
• Working on larger brand ideas and properties for maximum impact
• As the Copy Director, my goal is to make Dream11 one of the most trusted brands in India through transparent and honest communication.

Apr 2017 – May 2017 · 1 mo · Mumbai Area, India

• Working closely with the data team and the customer acquisition team, I worked to create timely push notifications for the IPL, which encouraged users to view the live game on the Hotstar app.
• The project was a great success as the team met the targets comfortably.

Nov 2016 – Mar 2017 · 4 mos · Pune Area, India

• Working with a print publication had a unique set of challenges. From setting up a social strategy, to revamping their website, to measuring success of content, to suggesting article and video ideas, to recommending brand partnerships, the five months I spent at Evo gave me great perspective into the automobile industry as well in the world of print.

Nov 2016 – Feb 2017 · 3 mos · Pune Area, India

• Sochu was one of the most fulfilling projects I worked on. The philosophy of the book series was simple - to glorify the process of thinking and improving the quality of children's entertainment in India. I was the editor of the first two books in the series.
• On a shoestring budget, we worked on and executed PR strategies, on-ground events, social content and much more.

Nov 2015 – Oct 2016 · 11 mos · Mumbai Area, India

May 2015 – Nov 2015 · 6 mos · Mumbai Area, India

Jun 2014 – May 2015 · 11 mos · Bangalore

• Managing an in-house team of 10 writers and Social Media executives, my primary goal is to improve the quality and quantity of content on polkacafe.com. Other duties include hiring and staffing, community management and business development.

Nov 2013 – May 2014 · 6 mos · Bangalore

• Working with high-profile brands including Nike Cricket, Nike Running, Nike Football and Heineken.
• Responsible for creating and implementing social media strategy on various social networks.
• Responsible for executing various campaigns such as Heineken's Legendary Traveler Wanted, #HKHuddle, etc.

Aug 2012 – Oct 2016 · 4 yrs 2 mos

Aug 2012 – Nov 2013 · 1 yr 3 mos · Bengaluru Area, India

• Job included hiring and managing online and in-house interns, delegating various tasks to the interns not limited to writing features, quizzes, news, etc.
• Responsible for publishing important sports news ASAP. Sportskeeda is one of the first publications to publish cricket, football and basketball match reports. These reports are usually published under 2 minutes after the end of the game.
• Devised a content strategy to cover all major tournaments of all major sports. Responsible for staffing and executing the coverage plan.
• Managed a team of about 30 employees, both online and offline.

Aug 2012 – Jul 2013 · 11 mos · Bengaluru Area, India

• Job mainly consisted of editing and writing articles for sportskeeda.com. Additional responsibilities also included hiring and managing interns, networking with writers, and working on a plan to improve quality and quantity of content. Was promoted to Content Strategist in July 2013.

Sep 2011 – Jul 2012 · 10 mos · Pune

• Worked as a co-ordinator for various events regarding Global Warming awareness.
• Delivered lectures to various groups on the importance for conservation of the environment.
• Worked with Zensar for CSR projects that included spreading awareness, organising drives, etc.