Feb 2024 – Aug 2025 · 1 yr 6 mos · Bengaluru, Karnataka, India

Dec 2022 – Jan 2024 · 1 yr 1 mo · Bengaluru, Karnataka, India

Jan 2023 – Jan 2025 · 2 yrs · Remote

Jul 2022 – Nov 2022 · 4 mos · Mumbai, Maharashtra, India

• Improved new user onboarding with multiple UI and UX enhancements, resulting in increased product module usage.
• Personalized user communications using Amplitude + Hubspot setup based on user behavior.
• Launched a Bulk SMS module to capture the growing space in US SMS marketing.
• Implemented GTM strategies to align product and marketing and increase adoption of new functionalities.

Jan 2022 – Jan 2022 · 0 mo · London, England, United Kingdom

• Mentored the team to create their marketing and growth playbook with a special focus on SEO and Platform improvements.

May 2021 – Jul 2022 · 1 yr 2 mos · Bengaluru, Karnataka, India

• As the sole product specialist, I spearheaded the successful launch of Mailmodo's product from beta to live customers, achieving an impressive milestone of 100K USD in ARR. I owned and managed major product areas, resulting in a 3X increase in both ARR and monthly usage.
• My notable achievements include:
• Creating a modern email workflow builder that transformed the product and set it apart from competitors.
• Developing a drag-and-drop email template editor with advanced features such as error suggestions and dynamic blocks for personalized content.
• Facilitating seamless native integration with 3rd party platforms, resulting in a superior customer experience and reduced customer effort for contact importing and campaign metrics.
• Ensuring cross-functional alignment by conducting product sessions, creating explainer videos, and proactively communicating release notes and product updates to sales, support, and marketing teams.
• Overall, my contributions were instrumental in taking Mailmodo's product from its early stages to a successful launch and driving growth.

Jan 2021 – Apr 2021 · 3 mos · Bengaluru, Karnataka, India

• Worked as a generalist with a major focus on product marketing and key account management.
• Created the help section in the product to reduce customer queries.
• Increased enterprise client’s email performance metrics for all the campaigns.
• Partnered with email industry influencers for guest posts and brand features.

Mar 2018 – Dec 2020 · 2 yrs 9 mos · New Delhi Area, India

• Established sales and customer success, client relationships and generated new revenue opportunities.
• Led marketing team and cohesive market strategy to brand and position the firm to more effectively deliver innovative solutions to the ed-tech industry.
• Oversaw traffic management like creative print, advertising, web and press opportunities.
• Handled the in-app engagement process to attempt to save clients from terminating and boost in-app purchases.
• Landing pages to improve clarity and increase conversion, leading to daily leads.

Jan 2018 – Jan 2019 · 1 yr · New Delhi Area, India

• Involved approximately of 50 volunteers addressing performance issues, volunteer needs, and scheduling issues.
• Collaborated with colleagues to ensure proper placement of potential volunteers and worked closely to provide additional support to one another when possible.
• Managed and led 2 flagship projects of the organisation touching the lives of approximately 35 thousand beneficiaries.

Oct 2015 – Dec 2017 · 2 yrs 2 mos · New Delhi Area, India

Dec 2017 – Feb 2018 · 2 mos · Delhi, India

• - Office of Dean Alumni Affairs, University of Delhi (North Campus).

Sep 2017 – Jul 2020 · 2 yrs 10 mos · New Delhi Area, India

• - Equitable and scalable solutions and opportunities to improve people’s lives, communities and the world around them.

Jul 2017 – Sep 2017 · 2 mos · New Delhi Area, India

• Entrepreneurship Workshop: Scale, Grow and Impact
• Social Entrepreneurship Boot camp
• Unique course structure with the aim of promotion and inculcation of Social entrepreneurial ideas and values in the young minds.

Jul 2017 – Jul 2017 · 0 mo · Chiang Mai, Thailand

• Invited as one of the youngest research scholars at the International Convention of Asian Scholars, 2017 jointly hosted by the International Institute for Asian Studies and Chiang Mai University. The International Convention of Asia Scholars (ICAS)  is the largest international gathering in the field of Asian Studies. ICAS attracts participants from over 60 countries.

May 2017 – Aug 2017 · 3 mos

• Managed creation of a micro-website platform on WordPress for organisation's publishing initiative.
• Collaborated closely with Editorial/Communication/Marketing and provided technical guidance and strategy for content via social media/banner ad/email announcement campaigns.
• Performed ongoing reporting and analytics of the website to identify trends and capitalize on unmet market needs.
• Used SEO best practices for website optimization, which delivered strong results.
• Established the online crowd-funding campaign infrastructure and oversaw production budgets, monitored traffic and site visibility throughout the campaigns.

Mar 2016 – Jul 2019 · 3 yrs 4 mos · New Delhi Area, India

• Lithics.in was an online marketplace for unique, handmade and indigenous products which contribute to a social, economic or environmental cause.
• Designed and implemented the branding strategy which included naming, new marketing collateral, and website development.
• Led sales efforts and cultivated business relationships to drive online sales revenue, with emphasis on creative marketing strategies and rebranding services.