Helen Kerr

CEO

Melbourne, Victoria, Australia31 yrs 2 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Expert in transforming marketing strategies across multiple countries.
Proven track record in building high-performing teams.
Strong leadership in brand development and customer engagement.

Stackforce AI infers this person is a strategic marketing leader in the financial services and energy sectors.

Contact

Skills

Core Skills

LeadershipBusiness TransformationStrategic PartnershipsTeam LeadershipBrand DevelopmentMarketing StrategyContent StrategyStrategic MarketingBrand ManagementBrand StrategyMarketing Leadership

Other Skills

AdvertisingBrand ArchitectureBrandingBusiness StrategyChange ManagementCommunicationCopywritingCorporate CommunicationsCreative DirectionCreative StrategyCustomer AcquisitionCustomer InsightData-driven Decision MakingDesign ThinkingDigital Marketing

About

I help make brands stick in situations where change is nearly getting the better of people. I’m ambitious for my organisations, brands, teams and customers: chasing down truths, driving the numbers, and creating places where people really want to be. Leadership, commerciality, brand building, customer strategy, digital capability, innovation, executive impact, high performing teams, business transformation, data-led customer experience.

Experience

Anz

5 roles

GM Institutional marketing

Promoted

Oct 2022 – Present · 3 yrs 5 mos

Transforming marketing at ANZ’s Institutional bank in close to 30 countries.

Team MotivationLeadershipBusiness Transformation

Marketing lead, strategic partnerships and payments

Jan 2021 – Oct 2022 · 1 yr 9 mos

Managed strategic partners to full potential (eg Qantas, VISA), established new partnerships (eg Cashrewards) and championed whole-of-customer perspectives in ANZ Australia.
Higlights:
commercialising ANZ's new Cashrewards partnership
leading customer engagement for ANZ's COVID response in Australia

Marketing lead, everyday banking

Feb 2018 – Dec 2020 · 2 yrs 10 mos

Built a kick-ass team of agile marketers to deliver financial and customer outcomes across unsecured lending, transaction banking and digital partnerships.

Everyday banking strategy & marketing lead

Promoted

Jul 2014 – Jan 2018 · 3 yrs 6 mos

Shifted ANZ from #4 to #2 preferred bank amongst under-35s with award-winning props.
Launched Apple Pay, Android Pay, Samsung, Fitbit and Garmin.

Team MotivationBrand DevelopmentMarketing Strategy

Small business marketing

Oct 2013 – Jun 2014 · 8 mos

Content strategy and execution - task to re-design and deliver the ANZ small business hub, a community resource for starting, building and exiting your own small business.

Afia - we help companies sound more human

Chief of stuff

Jan 2009 – Aug 2013 · 4 yrs 7 mos

Business strategy and growth. Client work. And kick-ass writing.
www.afia.tv

Aviva

Director of brand and communication, Aviva UK Life (contract)

Mar 2008 – Oct 2008 · 7 mos

During this change assignment I planned and implemented the brand shift from Norwich Union to Aviva, and designed and implemented process improvements across team of 100. Ran BAU brand marketing, direct marketing and marketing services for 7 million customers including UK Athletics sponsorship.

Hma marketing - we make brands stick

Owner

Jan 2008 – Apr 2014 · 6 yrs 3 mos · Australia and UK

We're into strategic marketing issues, helping clients like Safeway, Kraft, Aviva, Suncorp and E.ON through re-brands, launches, change, marketing strategy and execution, community activity and commercial sponsorships in the UK, Australia, and globally.
Energy, financial services, retail, professional services, creative industries and more.

E.on uk

Director of brand strategy and communications

Apr 2003 – Dec 2007 · 4 yrs 8 mos

Guided TXU through the energy industry price-rise years, took Powergen up the energy brand rankings, and established the E.ON brand in the UK. Led the TXU team through bankruptcy, acquisition and merger.

Txu europe

Head of UK marketing, personal and customer insight

May 2001 – Apr 2003 · 1 yr 11 mos

Led marketing for Eastern Energy, Norweb and TXU Energi through the fiercely competitive early years post deregulation of the UK energy industry. Built insights, data, pricing and e-commerce capabilities. Led brands and rebrands through acquisition and merger. Maintained business momentum through bankruptcy and acquisition to E.ON.