Apr 2024 – Aug 2025 · 1 yr 4 mos

Apr 2022 – Apr 2024 · 2 yrs

Apr 2021 – Mar 2022 · 11 mos

Mar 2020 – Mar 2021 · 1 yr · Mumbai, Maharashtra

Sep 2018 – Mar 2020 · 1 yr 6 mos · Pune Area, India

Mar 2017 – Aug 2018 · 1 yr 5 mos · Goa

Dec 2016 – Jan 2017 · 1 mo

• Jagriti Yatra is an ambitious train journey of discovery and transformation that selects 480 highly motivated youth from all over the world on an 15 day national odyssey where they travel 12 locations to meet 15 role models. The aim is to awaken the spirit of entrepreneurship and build India through enterprise.
• I was selected for Yatra 2016 and was fully sponsored by Jagriti Sewa Sansthan and IMT, Ghaziabad.
• Interacted, learned and understood business models of various Successful Entrepreneurs
• Devised a Business Plan with team of 8 Yatris for a village Deoria in UP
• Part of Panel discussions during Yatra
• Understood India as a country in terms of geography, culture, terrain, demography, working conditions etc.
• Got an opportunity to learn from Fellow Yatris and various CEO’s and Founders on the Yatra

Apr 2016 – Aug 2016 · 4 mos · New Delhi Area, India

• Analysed the contemporary tea segment in India on key parameters like market size, key players, portfolio, key variants etc.
• Conducted consumer research to understand consumers shopping behaviour for the tea category
• Identified the best possible route for packaging changes, designed revised packaging for 4 brands in collaboration with creative agency
• Formulated & implemented trade offers for value packs for trade partners
• Formulated & implemented consumer offers for key selling brands
• Successfully handled 30-day consumer engagement campaign with cross functional teams in 13 key towns of Rajasthan to generate trials for Popular brand
• Designed on-pack consumer offers keeping in mind target consumer needs and preferences, budget and competition
• Closely worked with Marketing team on budget allocation for marketing campaigns
• Planned and executed 2 on-ground campaigns for Popular brand in Rajasthan & Delhi to increase brand awareness among target consumer
• Designed Press advertisement for Popular & Mid-Premium brands to be launched in 17 key towns of Punjab
• Worked on creative brief of Posters, Danglers, Signage etc. for Mid-Premium & Popular brands
• Designed tools for Promoter & Indenting agent- sampling tray, Range selling brochure, t-shirts etc.

Mar 2016 – Jun 2016 · 3 mos

• Email marketing and Social media marketing for website
• Building, engaging and retaining brand community and managing social media pages
• Designing contest and campaigns for the website
• Analyzing Google analytics to derive insights
• Managing affiliates with various other websites

Dec 2015 – Mar 2016 · 3 mos · New Delhi Area, India

• Generating leads, and regular transacting users for CashKaro
• Building & executing social media campaigns to promote brand
• Publicising and bringing corporate tie ups for CashKaro
• Generating positive brand communication on social media
• Winner of #SheCAN a program for mentorship & interactive session with Co-Founder Swati Bhargava
• Coordinating with CashKaro team for campaign execution & budget

Aug 2015 – Feb 2017 · 1 yr 6 mos

• ▪ Recruiting and building content team to generate content, on-boarding academicians for test series and content creation
• ▪ Developing Search Engine optimised motivational blogs & MBA preparation related content along with course planning
• ▪ Building, engaging and retaining brand community through different medium like BTL, social media, referrals, partnering with educational institutes etc. ▪ Mentoring aspirants for MBA preparation, handling queries related to MBA
• ▪ Strategizing to get downloads for apps- IAS Important news reader became one of the top 10 rated app for UPSC with more than 1 lakh downloads

Jan 2014 – Jan 2015 · 1 yr · Ahmedabad Area, India

• Led 30 Volunteers as Education-Support Mentor
• Responsible for course planning, volunteer well being
• Mapping child progress and ensuring efficient course delivery
• Brainstorming & Implementing innovative learning solutions

Jul 2013 – May 2015 · 1 yr 10 mos · Ahmedabad Area, India

• Evaluating client requirements and preparing User Requirement Specification (URS)
• Design & development of online portal(e-Courts) for Judicial Courts using Java
• Coordinating between Development, Quality Assurance and Client, to substantially enhance client service
• Production deployment, environment design & implementation
• Offshore contact for Sweden based Online Gaming Company to provide Unix infrastructure support for several modules, also rendered application assistance as Jira and Confluence administrator

May 2012 – Jul 2012 · 2 mos · Nagda Area, India

• •Critically analyse production process for viscose staple fiber and provide recommendations