Apr 2025 – Oct 2025 · 6 mos · On-site

• Working closely with e-commerce merchants to build strong, long-term relationships and help them grow with Simpl. I create content that drives adoption among live merchants: think success stories, case studies, playbooks, video campaigns, events, and community-led initiatives that actually make a difference.

Sep 2024 – Apr 2025 · 7 mos · On-site

• 1. Conceptualized & created:
• Product explainer videos
• Product decks
• Brand testimonial videos
• Case studies
• 2. Spearheaded The Answer is Simpl campaign to drive awareness on LinkedIn among D2C founders and CXOs, highlighting how Simpl addresses low AOV, low conversions, COD issues, and trust gaps.
• Developed scripts & concepts for six creative films
• Generated 300K+ impressions
• 3. Launched 10+ brand collaboration videos to reinforce the message—"Simpl, Everywhere."
• 4. Currently focused on improving CTR across the merchant network through various marketing activities like WhatsApp Messaging, Emailers, Product Messaging, Social Media collabs etc
• PS: Also, I keep the office floor lively with internet gossip, trending news, and recommendations for great movies and music!

Dec 2023 – Aug 2024 · 8 mos · On-site

• Becoming friends with D2C Founders/CXOs daily is a part of my KRA 😅
• I manage a WhatsApp group that has 1000+ D2C brand founders/leaders. If you are a D2C brand owner this group is for you. Becoming a part of this group will help you discover answers/ideas/suggestions/recommendations to build your brand better, faster & bigger!
• Other key community initiatives include,
• D2C Unlocked [Offline Community Meet-Ups]
• Learn with Simpl [Online Knowledge Sharing sessions]
• D2C Dispatch [Newsletter that talks about D2C Trends]
• Booster Packages [Network of top enablers]
• Also, creating B2B marketing content including videos, decks, posts that convinces Founders/CXOs to offer Simpl to their users.

Dec 2023 – Present · 2 yrs 3 mos

• Learning, engaging & discovering new ways to fuel the growth of the D2C ecosystem by interacting and networking with hundreds of D2C brand Founders/CXOs

Jan 2023 – Sep 2023 · 8 mos · Gurugram, Haryana, India

• Partnered with Ruskin Bond & Rupa Publications to conduct one of India’s biggest writing contest called #WriteForLove which received 800+ entries
• Designed the community experience for our program members which included weekly Community Connects, Open Mics, Newsletters, Insta conversations & more
• Built the Tribe Project, a community for writers & musicians from the ground up & onboarded 300+ active members in a month
• Generated 100+ work opportunities for writers and musicians through our in house community initiatives & partnerships
• Fostered collaboration b/w singers & lyricists of our community to launch 10 original tracks
• Managed a team of 3 members who took care of all social media handles of Mugafi. We increased the impressions on Instagram by 100% and also increased the subscribers on our youTube handle from 14K to 22K in 4 months
• Additionally, I also helped my team with website content, ad videos, marketing copies, Typeform management and more

Jun 2022 – Jan 2023 · 7 mos · Gurugram, Haryana, India

Jun 2021 – Jun 2022 · 1 yr · Gurugram, Haryana, India

• Hosted 50+ Mega Community Live Events for kids from 13+ countries
• Managed three community verticals including Podcasting Studio, TEDx Vision & StandUp Comedy. Each vertical would conduct daily workshops, weekly Open Mics, and monthly Mega-events
• Started the TEDx Vision project which helped 3 kids deliver TEDx Talks at prestigious institutions
• Ran a Podcast Series titled Podcast with Champions with star kids of PlanetSpark
• Mentored 18 Kids to launch their own podcast shows on Spotify and other streaming platforms
• Ran PlanetSpark TV where we produced 1000+ hours of content around Public Speaking and Creative Writing
• Hosted Live sessions on LinkedIn to spotlight the top English Language Experts of PlanetSpark

Feb 2021 – Jun 2021 · 4 mos · Gurugram, Haryana, India

• Conceptualised and invited keynote speakers for a Podcast Series titled Parenthood: The Future
• Strategised and planned the content calendar for Social Media platforms of the brand
• Kickstarted IG live sessions with star kids of PlanetSpark
• Created video content for increasing awareness around Public Speaking & Creative Writing

Jan 2021 – Apr 2021 · 3 mos

• Created, designed & managed a community called Ladies & Gentlemen for public speakers, anchors, podcasters & moderators
• Designed chatrooms for daily & weekly engagement which had a 67 % engagement rate
• Defined brand guidelines, communications & growth strategy of the community
• Created a team of 5 and trained them to run the community
• Created paid membership plan for the community and onboarded 50+ members increasing the overall strength of the community from 0 to 184 in 6 weeks

Dec 2020 – Apr 2022 · 1 yr 4 mos

• I started working with a couple of my friends and wrote content day & night for multiple brands.
• This was a great learning experience as this process of creating content for leading brands of India involved high amount of research & creativity.

Aug 2017 – Mar 2021 · 3 yrs 7 mos · Hyderabad, Telangana, India

• Since I hosted many events in college, I used to receive a lot of DMs from students (and faculties) asking how they can speak better & more confidently. So I decided to host a workshop for 5 days (2 hours every day) for anybody who’d be interested in learning how to speak better & how they can use some of my learnings/observations/experiments to their advantage.
• It picked up. The first workshop had 120 attendees. The second 200 & I scaled it to 300 attendees per workshop. Then covid happened. I started taking virtual classes. Worked with a couple of universities and then one day randomly decided to take a break from doing this to pursue a career in the community space.

May 2017 – Dec 2020 · 3 yrs 7 mos · Jalandhar Area, India

• Created, hosted, and produced events. Developed ideas related to print media, brand development, and student community building
• Assisted the editors, videographers, and photographers to enhance the overall quality of the project
• Created various content around event flow, newsletters, articles, and social media posts
• Worked on more than 500 projects as a master of ceremony, making sure that the flow of the event is smooth and vibrant

Apr 2016 – Aug 2016 · 4 mos

• Online Communication
• Client Management
• Customer Support