Aug 2021 – Present · 4 yrs 7 mos · Split, Split-Dalmatia, Croatia

• Trenches — a community created by B2B marketers for B2B marketers who are in the trenches every day getting their hands dirty in growing B2B companies with high ACV and long sales cycles.
• We talk about ABM (account-based marketing), marketing-sourced pipeline, demand generation, lead nurturing, GTM strategy, buyer’s journey, and all other hot topics that are ignored in the sales communities.
• Community is FOREVER FREE.

Feb 2020 – Jan 2022 · 1 yr 11 mos · Croatia

• ROIPlan's mission is to empower B2B marketing teams and help them to create revenue-driven marketing plans.
• I started my career as a sales rep and, after five years in sales, switched to marketing. Another eight years, I worked as a CMO and B2B marketing consultant with 50+ B2B Companies from Europe and North America.
• Every company I joined, I saw the same problem:
• Stakeholders and B2B sales teams didn't believe marketing and didn't believe in marketing. They didn't see the marketing impact on revenue.
• One of the biggest problems is that marketers don't know how to present a marketing plan for executives and sales teams. Board members don't see a direct positive impact on revenue and decline plan and budget.
• Besides this, there are lots of challenges that marketers face when working on marketing plans:
• Find history and the reports of the experiments in the past
• Allocate marketing budget in the most efficient way
• Prepare executive reports that show the ROI of the campaigns
• Orchestrate and align marketing campaigns with the sales team
• Prioritize experiments and focus on those that might generate the highest possible ROI
• Align non-lead generation campaigns with business goals and evaluate success criteria
• Managing lots of Google Sheets and project management tools to plan, present and execute a marketing plan
• All this led to the idea of creating a marketing planning software that will simplify marketers preparing revenue-driving plans and get executive approval.
• > Create revenue-driving marketing plans and get executive approval in ROIplan:
• > Identify the top priority campaigns and experiments
• > Allocate your marketing budget most efficiently by channels and experiments
• > See what experiments generated the highest ROI in the past and what performed poorly
• > Get your campaigns and budget approved by the supervisor or your client
• Try ROIplan for free by clicking the image below.

Jul 2018 – Present · 7 yrs 8 mos · Kraków, Mazowieckie, Poland

• The System B2B Marketing Show is a weekly podcast hosted by Andrei Zinkevich.
• Every week with B2B marketing professionals we dive deeply into topics as a B2B marketing strategy, full-funnel marketing, inbound lead generation, lead nurturing, sales and marketing alignment, sales and marketing automation, content marketing and account-based marketing (ABM).
• Our goal is to help B2B marketers, founders, CMO, and head of growth teams implement system B2B marketing and increase their sales pipeline, scale revenue, and customer growth.
• Visit our podcast page: https://getleado.com/the-system-b2b-marketing-show/ and subscribe to the podcast on iTunes (for iOS users) or on Stitcher (for Android).

Jul 2017 – Jan 2022 · 4 yrs 6 mos · Kraków, Mazowieckie, Poland

• Are you skilled B2B marketer or Founder? Do you agree with 2 principles
• 1) Quality over quantity
• 2) Strategy and process before tactics and growth hacks?
• If you've answered "Yes" to all 2 questions, you’ve got into the right place.
• WHOM YOU'LL GET ACQUAINTED WITH?
• You'll get acquainted with other awesome and skilled B2B Marketers & Founders from the whole world who love to learn, share and grow.
• Amongst them Sujan Patel, Ben lee, Gilles De Clerck, Stapho Thienpont, Guillaume Moubeche, Juraj Zamborsky, and many others.
• There are no "internet marketing" and "funnel gurus" who teach you about "money making machine" or "get rich quick" schemes. Only real business.

Mar 2017 – Present · 9 yrs · Split, Croatia

• I live and breathe B2B marketing since 2006.
• Before launching Fullfunnel.io, I spent 8 years in the enterprise segment working for Kimberly Clark and Biosphere Corporation.
• What makes Fullfunnel.io different?
• 1. Ins and outs of selling to enterprise
• Coming from the mid-market and enterprise world, I know all the ins and outs of selling to these segments: the research and evaluation processes, decision-making procedures inside the buying committee and the approval workflows.
• We’ve been there, done that, and know how to generate opportunities with these segments and influence the decision-making processes.
• 2. Niche experience
• While we could help many B2B business, since 2007 we focus exclusively on two verticals: high-value B2B tech (enterprise SaaS, blockchain technology, hardware) and service-based companies (software development, consulting, cybersecurity, DevOps as a service, etc).
• We were and still are “in the trenches”, know the lowdown of these businesses, so you’ll get access to 30+ years of our combined experience and knowledge.
• 3. Knowledge transfer and in-house operations
• We believe that the real growth can only be driven in-house. You need to have people who are in the trenches every day, talking to customers, experiencing the sales hurdles, refining the messages and positioning.
• We join your team as external marketing advisors, provide consistent support and training including step-by-step playbooks, templates, marketing and sales dashboards, tech stack and process maps.
• As a result, you get an evergreen in-house growth engine.

Sep 2013 – Sep 2020 · 7 yrs · Cracow Metropolitan Area

• I help middle&enterprise businesses to launch my flagship consulting methodology called "Integrated marketing system". This system consists of 7 phases, creates steady streams of target leads and helps to retain existing customers.
• As well I help FMCG manufacturers with distribution development, entering new markets and increasing sales.
• My background:
• + 11 years in marketing&sales
• + Working with customers from 13 countries
• + My consulting methodology is working in 19 different markets
• + I've worked and helped with distribution development 12 FMCG manufacturers from whole Europe
• My Specialities:
• Integrated Marketing
• Business Growth
• Lead Generation
• Inbound marketing
• Distribution development
• Want to work with me? Shoot me an email at andrei@getleado.com.

Nov 2012 – Sep 2013 · 10 mos · Ukraine

• In 2012 I became a national key account manager and was responsible for increasing sales and customer growth.

Jan 2011 – Sep 2012 · 1 yr 8 mos · Kyiv Metropolitan Area

• I became a marketing director of VIA GmbH company and was responsible for account-based marketing and acquiring big distributors and the biggest supermarket chains of Ukraine. As well, I was responsible for helping European manufacturers to enter the Ukrainian market and increase sales there.

Jan 2006 – Jan 2011 · 5 yrs · Ukraine

• I’ve started my marketing career in 2006 as a sales rep at Kimberly Clark Corporation. I was promoted to area sales manager, regional sales manager, and regional trade marketing coordinator and then switched to marketing in 2011