Marni Carmichael

VP of Marketing

Olympia, Washington, United States34 yrs 9 mos experience

Highly Stable

Key Highlights

25% YOY SaaS revenue growth at ImageSource.
Achieved 1000% organic growth in social media following.
Unified corporate messaging, increasing content conversion by 15%.

Stackforce AI infers this person is a SaaS marketing and product management leader with extensive experience in driving growth and innovation.

Contact

Skills

Core Skills

Product MarketingSales EnablementBrand MessagingDemand GenerationProduct ManagementSales Management

Other Skills

Agile MethodologiesAnalyticsBusiness AlliancesBusiness DevelopmentChannel PartnersContent CreationDirect SalesDocument CaptureDocument ImagingDocument ManagementEMEAEnterprise Content ManagementEnterprise SoftwareImage CaptureLeadership

About

With over 25 years of experience in product management and marketing, I am a passionate and results-oriented leader who drives growth and innovation for tech companies. As the VP of Marketing at ImageSource, Inc., I leverage my my expertise in process automation to create and execute effective marketing strategies that align with sales and customer needs. My core competencies include global product evangelism, messaging, GTM, high performing team leadership, brand messaging, competitive analysis, sales enablement, ABM, data-driven marketing, and content creation. Some of my key accomplishments at ImageSource include unifying and simplifying all corporate and product messaging, resulting in over 15% content conversion, achieving 1000% organic growth in social media following in one year, creating and executing ABM and demand generation strategies that contributed to 97% customer retention and 30% increase in customer spending, and streamlining product strategy to deliver on-time product releases and 25% YOY SaaS revenue growth. I am committed to promoting diversity and inclusion, and leading across functions. My mission is to empower high growth in tech companies by connecting with customers and creating a vision of how ImageSource helps make work easier.

Experience

Cmo huddles

Charter Member

Jan 2022 – Present · 4 yrs 2 mos

Today’s top CMOs are bringing amazing new insights, perspectives, ideas, talents to the table every day, yet they often struggle to get respect in the C-Suite and find themselves isolated from peers. With access to a diverse network that has solved just about every marketing challenge, CMO Huddles is designed to help CMOs make faster, better, and more informed decisions. Our promise to you: One inspired hour a month will equal 10 hours of perspiration saved.
Our purpose is to bring together and empower an elite cross-section of B2B CMOs to share, care, and dare each other to greatness.

Imagesource, inc.

VP of Marketing

Jul 2019 – Present · 6 yrs 8 mos · Olympia, Washington, United States

Led corporate and product marketing, contributing to 25% growth YOY.
Designed & executed a marketing-led sales enablement program resulting in 30% increase in existing customer spending
Unified two brands to a single corporate identity resulting in increased web traffic, content interaction, and lead conversion.
Lead demand generation program, including content, sequencing, sales management, and analytics, increasing productivity and measurable MQL to SQL conversion.
Created content and conducted monthly webinar series converting 20% of contacts to MQL.

LeadershipStrategic PlanningProduct MarketingSales EnablementDemand Generation

Fujitsu

Senior Director of Product Management

Jan 2010 – Jan 2019 · 9 yrs · San Jose, California, United States

Managed a team of professionals overseeing multiple hardware and software products totaling $300M of US-based revenue.
Executed 3-5 product launches every 18 months, sold through direct & indirect channels.
Global product evangelist and stakeholder in product roadmap development and engineering direction across international development teams.
Reduced product line costs by 30%, maintaining sales, revenue, and customer satisfaction.
Achieved Net Promoter Score of 8 for B2C product.
Hands-on manager writing personas and requirements.
Led team to meet corporate goals and individual career goals and milestones.

Product ManagementTeam LeadershipStakeholder Management

Kofax image products

2 roles

Global OEM Sales Manager

Jan 2007 – Jan 2010 · 3 yrs

Managed multiple international partner development and sales relationships, providing customized software and hardware products critical to their product adoption.
100% quota achievement for three years.
Coordinated development and shipping in alignment with five global partners, directly managed engineering teams and NRE budgets
Gained new partners and grew existing partner revenue in competitive relationships.

Sales ManagementPartner Development

Senior Product Manager

Jan 2000 – Jan 2007 · 7 yrs

Managed $30M hardware and software product line through direct, indirect, and OEM go-to-market models.
Converted declining hardware business to growing software products Secured 30% of company’s revenue.
Negotiated global multi-year OEM agreements and development cycles with competing global companies.
Oversaw end-to-end project and partner relationships through development cycles. Assured successful product launches, accurate resource budgeting, and revenue goals.
Evangelized global product release and adoption. Recognized SME, presenting at partner, end user, & corporate events. Created/delivered materials for technical & end-user training.

Product ManagementOEM Agreements