Anish K

Product Marketing Manager

Bengaluru, Karnataka, India7 yrs experience

Most Likely To SwitchHighly Stable

Key Highlights

8.4+ years in SaaS, cybersecurity, and AI products.
Expert in go-to-market strategy and product positioning.
Proven track record in driving customer engagement and revenue growth.

Stackforce AI infers this person is a Product Marketing Manager specializing in SaaS and AI-driven solutions.

Contact

Skills

Core Skills

Go-to-market StrategyProduct MarketingSales EnablementPartnership Marketing

Other Skills

Brand ManagementBusiness AnalystCollateral ManagementCompetitive IntelligenceContent CreationContent ManagementContent MarketingDigital MarketingEvent OrganizationGrowth HackingMarket ResearchMarketingMarketing ManagementMarketing MaterialsMarketing Strategy

About

I'm a Product Marketing Manager with 8.4+ years of experience in SaaS, cybersecurity, and AI products. I specialize in go-to-market strategy, product positioning, and messaging that drive adoption, revenue, and market differentiation. I thrive on translating complex product capabilities into clear, compelling narratives that align with customer needs and business goals.

Experience

Indusface

Product Marketing Manager

Nov 2022 – Present · 3 yrs 4 mos · Bengaluru, Karnataka, India · On-site

Spearheading the development of comprehensive go-to-market strategies that align with organizational goals, ensuring effective product positioning and messaging across all marketing channels.
Crafting engaging content for various platforms, including blogs, landing pages, and webinars, to enhance brand visibility and drive customer engagement through informative and persuasive narratives.
Conducting in-depth market research and customer interviews to gather insights that inform product development and marketing strategies, ensuring alignment with market demands and customer expectations.
Collaborating with cross-functional teams to create impactful sales enablement materials, including playbooks, battle cards, and FAQs, tailored to meet the needs of diverse buyer personas.
Driving initiatives to enhance customer advocacy through review programs, leveraging social proof to establish credibility and strengthen brand reputation in the competitive landscape.
Developed and executed a comprehensive content marketing strategy that increased website traffic, enhancing brand visibility and attracting potential customers.

Go-to-Market StrategyProduct PositioningMessagingMarket ResearchSales EnablementContent Marketing+1

Bmc software

Project Analyst (Product Marketing)

Jun 2021 – Nov 2022 · 1 yr 5 mos · Pune, Maharashtra, India

Provided comprehensive enablement support to sales and account management teams, ensuring they were equipped with the necessary tools and resources to effectively communicate product value to clients.
Developed ROI and TCO calculators for various BMC products, facilitating value-based selling approaches that resonate with potential customers and drive sales conversions.
Created a diverse range of marketing materials, including case studies and customer spotlights, to showcase product success stories and enhance brand credibility in the market.
Standardized content creation guidelines and distribution processes at an organizational level, ensuring consistency and quality across all marketing communications.
Implemented best practices and SLAs to improve sales closure rates and documentation speed, streamlining processes for enhanced operational efficiency.

Sales EnablementROI CalculatorsMarketing MaterialsContent CreationOperational EfficiencyProduct Marketing

Quest global

Presales & Marketing

Mar 2019 – May 2021 · 2 yrs 2 mos · Pune Area, India

Represented the company at technology events, delivering compelling product demonstrations to engage and attract potential clients.
Collaborated with key partners such as Microsoft, Nvidia, and others to co-sell integrated solutions, enhancing market reach.
Empowered CXOs to lead impactful global meetings through strategic storytelling, driving decision-making and engagement.
Developed and curated industry and technology-specific marketing materials, including brochures, slide decks, case studies, and videos, tailored for customer presentations.
Provided support in organizing and executing events and roadshows on an ad-hoc basis, ensuring seamless operations and enhanced visibility.

Product DemonstrationsStrategic StorytellingMarketing MaterialsEvent OrganizationProduct MarketingPartnership Marketing