Siddhartha Sen Choudhary (Sid)

Head of Design

Gurgaon, Haryana, India20 yrs 8 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • 20+ years of experience in digital experience design.
  • Expert in guiding user experience across multiple platforms.
  • Strong leadership in design direction and strategy.
Stackforce AI infers this person is a User Experience Design expert with a focus on digital platforms.

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Skills

Core Skills

Design Direction & StrategyDigital Experience DesignProduct StrategyUser Experience Design

Other Skills

Contextual InquiryExperience DesignHeuristic EvaluationInformation ArchitectureInteraction DesignMobile ApplicationsMobile DesignPersonaUsabilityUsability EngineeringUsability TestingUser Interface DesignUser ResearchUser ScenariosWire Framing

About

20+ years of designing experiences and interactions in various domains for various mediums (Web, Mobile, Tablet, Smart TV) with expertise in........... - Digital experience design - Design for convergence: Digital, Physical (Industrial), Spacial,...... - Design direction & strategy - Product strategy: Product vision and roadmap - Information visualization for Social and business insights - Thought leadership and mentoring designers on User Experience design best practices. Design is domain agnostic. Its just a matter of time to know and understand Domain/Subject. Its all about understanding your users expectations very well, who will use the system. User may/ may not have domain knowledge, a good user experience design should guide, help them learn system quickly and provide a sense of delight while using it.

Experience

Frog

5 roles

Design Director, Head of Design, frog India

Nov 2024Present · 1 yr 4 mos

  • Leading Design and Experience at frog India
Design direction & strategyDigital experience design

Design Director, Head of Innovation Strategy and Design, frog India

Apr 2022Oct 2024 · 2 yrs 6 mos

Design direction & strategyProduct strategy

Design Director, Head of Design, frog India

Oct 2021Mar 2022 · 5 mos

  • Studio lead frog Delhi (based in Gurgaon)
Design direction & strategyDigital experience design

Design Director

Promoted

Mar 2020Sep 2021 · 1 yr 6 mos

  • Studio lead frog Delhi (based in Gurgaon)
Design direction & strategyDigital experience design

Associate Creative Director

Oct 2017Mar 2020 · 2 yrs 5 mos

  • Studio lead frog Delhi (based in Gurgaon)
Design direction & strategyDigital experience design

Samsung electronics

Senior Chief Designer/ Senior Manager, User Experience

Sep 2014Oct 2017 · 3 yrs 1 mo · Noida Area, India

  • Leading UX design team of 12 designers at Samsung Research Institute- Delhi (SRI-D) for designing next generation interactions and IOT solutions for Mobile, Web, Tablet and Smart TV. UX design Team at SRI-D includes Interaction Designers, Visual Designers, Web Designers, Animators and illustrators.
User Experience DesignDigital experience design

Sap labs

Senior User Experience Design Specialist

May 2012Sep 2014 · 2 yrs 4 mos · Gurgaon, India

  • SAP Custom Development
User Experience DesignDigital experience design

Globallogic

2 roles

Product Experience Specialist

Oct 2010Apr 2012 · 1 yr 6 mos · Noida, India

User Experience DesignDigital experience design

Sr. User Experience Designer

Dec 2009Sep 2010 · 9 mos · Noida, India

User Experience DesignDigital experience design

Nokia

User Experience Designer

Jun 2008Nov 2009 · 1 yr 5 mos · Bangalore

  • Nokia R&D, Bangalore
User Experience DesignDigital experience design

July systems and technologies

2 roles

Sr. User Experience Designer.

Apr 2007Jun 2008 · 1 yr 2 mos · Bangalore

User Experience DesignDigital experience design

User Experience Designer

Sep 2005Mar 2007 · 1 yr 6 mos · Bangalore

User Experience DesignDigital experience design

Nseit (it subsidiary of national stock exchange, mumbai)

User Experience Designer / Project Trainee

Dec 2004Aug 2005 · 8 mos

User Experience Design

Crcs, niit (iit delhi)

Research Consultant/ Summer Intern (Hole in the Wall Project)

May 2004Jun 2004 · 1 mo · IIT, Delhi

Education

National Institute of Design

Post Grad in Design — Information and Digital Design

Jan 2003Jan 2005

IEC College of Engg. & Technology, Babasaheb Bhimrao Ambedkar University

Bachelor of Engineering — Electronics & Communication

Jan 1999Jan 2003

UP Sainik School, Lucknow

10+2 — Intermediate

Jan 1992Jan 1998

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