Rajashree Ramapure

Business Development Executive

Pune, Maharashtra, India10 yrs 9 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

10+ years in strategic marketing and GTM leadership.
Expertise in AI-powered marketing and integrated campaigns.
Proven track record in driving enterprise growth.

Stackforce AI infers this person is a B2B marketing strategist with expertise in digital transformation and AI-driven solutions.

Contact

Skills

Core Skills

Go-to-market StrategyIntegrated MarketingProduct MarketingDigital TransformationProduct ManagementBusiness DevelopmentPre-sales

Other Skills

Account MarketingAccount based marketingAgile MethodologiesAnalyst RelationsAsset creationB2B MarketingB2B Marketing StrategyBid PreparationBid managementBusiness AnalysisBusiness GrowthBusiness StrategyCampaign EffectivenessCollaboration across functionsCompetitive Analysis

About

Strategic marketing and GTM leader with 10+ years of experience driving growth, differentiation, and brand leadership across digital engineering, AI, and transformation services. Expertise in shaping and scaling offering portfolios, launching proprietary IP, and executing integrated marketing programs that translate complex digital capabilities into clear business value. Proven track record in AI-powered marketing, ABM, content-led campaigns, and enterprise GTM strategies. Engineer with MBA from IIM Mumbai combining strategic insight, technology depth, and execution excellence to accelerate enterprise growth.

Experience

Apexon

2 roles

Senior Solutions Marketing Manager

Promoted

Apr 2023 – Present · 2 yrs 11 mos · Pune, Maharashtra, India

Vertical GTM - Healthcare and Lifesciences
Integrated marketing plan development
GTM strategy
Market research- Industry, technology trends, competitive intel, target customer intel
Solutions portfolio management
Messaging and value proposition development
End to end campaign management - Email, Social Media, Ads
Account based marketing for focus accounts
Demand generation and nurture
Industry event management
Asset creation- Presentations, Factsheet, Video, Webpages, Battlecard, Blogs, Webinar, Podcast, Whitepaper
Support analyst relations - Handling briefings, RFP submissions
Collaboration across functions - working with leaders across Sales, Vertical, Practice, Delivery and Presales

Vertical GTMIntegrated marketing plan developmentGTM strategyMarket researchSolutions portfolio managementMessaging and value proposition development+9

Solutions Marketing Manager

Jul 2021 – Apr 2023 · 1 yr 9 mos · Pune, Maharashtra, India

Market research- Industry, technology trends, competitive intel, target customer intel
Offering portfolio management
Messaging and value proposition development
GTM strategy development
Target campaigns, Account based marketing
Asset creation- Presentations, Factsheet, Video, Webpages, Battlecard
Support analyst relations

Market researchOffering portfolio managementMessaging and value proposition developmentGTM strategy developmentTarget campaignsAccount based marketing+4

Cognizant

Product Marketing Manager

Jun 2018 – Jul 2021 · 3 yrs 1 mo · Pune Area, India

Instrumental in driving clients' digital transformation journey, through digital offerings. Managing end-to-end offering life-cycle, from ideation to launch and operation, while coordinating with multiple senior leaders across functions in Cognizant. Digital technology landscape include- Cloud, AI, Automation, IoT, Edge Services, Legacy Modernization, Digital Engineering and Assurance, Application Modernization.
Key activities include-
Market research and scoping
Strategy- portfolio and product level
Design, develop and launch an Offering
GTM and business development
Enablement and internal awareness

Market researchStrategy developmentOffering life-cycle managementGTM and business developmentEnablement and internal awarenessProduct Marketing+1

Wipro

2 roles

Product Manager

Promoted

Feb 2017 – Jun 2018 · 1 yr 4 mos

Responsible in multiple capacities, for non-linear revenue growth in Wipro, leveraging Wipro IPs and Solutions, spanning across new age technologies as Artificial Intelligence, AR-VR, Machine learning, IoT, Automation, Cloud and Mobility
Key Responsibilities
New product development
Product marketing
Product business development
Key Achievements-
Designed and conducted GBH program to identify multiple ideas for new product development
Designed and conducted unique training program across Wipro to enable 300+ IP practitioners in 6 months
Designed frameworks for co-development and co-GTM of IPs, acquisition of IPs
Published an article on consumerizing innovation

New product developmentProduct marketingProduct business developmentProduct ManagementBusiness Development

Presales Consultant

Jun 2015 – Jan 2017 · 1 yr 7 mos

Responsible to support the global field force with both proactive and reactive initiatives to acquire new business. The support includes proactive activities such as target client identification, customer analysis, assisting in prospect acquisition strategy, preparing value proposition and collateral. Reactive tasks include preparing proposals as response to RFPs, RFIs and assisting in customer presentations.
Key Responsibilities-
Bid management
Solution design
Pricing deal
Market research
Lead generation
Key Achievements-
Acquired new clients in new industry while supporting throughout the sales cycle
Researched industry trends & published POV on Wipro official Website