Nov 2019 – Jun 2021 · 1 yr 7 mos · Delhi, India

• At VAHDAM® India, I'm driving the narrative on the product front to build a functional and wellness-oriented brand. I take care of all things related to products in the food/beverage and drinkware portfolio. Primarily, I am responsible for devising the strategy for introducing new products and leading strategic projects related to the long term vision of the company.

Aug 2016 – Jun 2019 · 2 yrs 10 mos · Gurugram, Haryana, India

• AKIVA (formerly KIVA Shots) is a CPG venture established to bridge the widening gap between the urban consumer needs (healthier eating) and lifestyles (fast-paced and time-constrained) across multiple food and beverage categories. Product portfolio - Health Shots, Jaggery Bites, A2 Cow Ghee, Veggie Chips, etc. We raised $2 million+ investment from a venture capital firm and angel investors.
• Highlights
• Head - Business Operations:
• Led manufacturing operations for ready to drink (RTD) health shots (volume per month: 260,000 bottles) and jaggery bites (volume per month: 468,000 cubes)
• Optimised jaggery bites COGS resulting in 68% cost reduction by deep diving into raw material procurement, production process flow and strong relationship with third party unit
• Built and managed a team of 11 people across multiple levels with 90% retention rate over a period of 12 months
• Streamlined warehousing and fulfilment operations improving website order delivery TAT by 30% and reducing RTO orders by 36% over a period of 6 months
• Head - New Product Development:
• Developed the current formulation of flagship product portfolio of RTD health shots (11 variants), contributing approx 75% of the total revenue (Company ARR: INR 53 million)
• Conceptualized and developed India’s first bite sized jaggery based product (5 variants), contributing about 15% of the total revenue
• Special Projects:
• Led “Alternative E-commerce Channels” project to test significance as a revenue stream
• Food regulatory compliances (investor due diligence)
• HORECA Channel Pilot

Jul 2015 – Jul 2016 · 1 yr · Gurgaon, India

• Coho is a co-living startup in hospitality/real estate domain that aims to provide a superior living experience to millennials in India. It is present in Delhi-NCR and Bangalore catering to more than 2500+ residents.
• Highlights:
• Played a key role in conceptualisation and launch of the brand. Primarily worked on the concept validation in B2C and B2B domain
• Led the launch of Coho Dorms in Delhi NCR by entering into exclusive partnerships with institutions like Faculty of Management Studies (FMS) and School of Inspired Leadership
• Set up the Value Added Services (VAS) programme - partnered with brands like The Beer Cafe, Innerchef, Shuttl to foster resident community development

Jul 2014 – Jun 2015 · 11 mos · Gurugram, Haryana, India

• EY is a global leader in assurance, tax, transaction and advisory services. The insights and quality services EY delivers help build trust and confidence in the capital markets and in economies the world over.
• Highlights
• Awarded 'Extra Miler' for exceptional performance during busy season Jan'15-March'15
• Performed audit procedures in the areas of cash, fixed assets, revenue and payroll
• Performed detailed reviews of Financial Statements to ensure consistency with actual state of affairs