May 2023 – May 2024 · 1 yr · Remote · Remote

Jul 2022 – May 2023 · 10 mos

Apr 2021 – Jul 2022 · 1 yr 3 mos

• App install to deactivation lifecycle manager (in-app, notifications, emails, SMS, offers, education)
• Retention rate boosted from 2.9% to 33.7%
• Marketing-Product Sync management for quality improvement of current app and launching new features.
• Campaign/Offers and reward program management for higher acquisition and retention using organic channels.
• Marketing strategy for launch of new products and offerings like ZebPay OTC desk, instant buy, ZEBB mobile app.

Sep 2020 – Apr 2021 · 7 mos

• Joined as a video lead for ZebPay’s entire video requirements and also handled user engagement via push notifications and emails.
• Currently handling ZebPay entire direct user communications via clevertap. It includes driving user acquisition, conversations, retention and engagement.
• Retention: Managing retention campaigns end-to-end from strategising, creation of campaign, managing content via external agency, timely targeting and driving conversion to activate users.
• Growth and Engagement: Using clevertap to send out comms to enhance direct engagement, drive instant conversions and keep the users informed about ZebPay and it’s offering.
• Acquisition: Designed an all new user onboarding journey for an enhanced and easy onboarding.
• Analysing and tracking user data for response, behaviour and app interaction that can help overall marketing operations to set amiable goals.
• Launched and managed ZebPay’s first coupon code campaign.
• Launched ZebPay Fortune Club.
• Handled end-to-end video production for ZebPay along with managing the YouTube account. Drove 100%+ growth in subscribers, watch-time and views.
• Worked as a brand manager to launch ZebPay’s sub product- ZEBB.

Jun 2020 – Sep 2020 · 3 mos · Remote

• Wrote content copy for two types of comms: 1. Social media posts 2. Social media community responses; for different global brands.
• Achieved the target quality by writing 100+ responses a day.
• Researched and strategised for the accurate content for brand to write that can enhance better interaction and user experience.

Jun 2018 – Dec 2019 · 1 yr 6 mos · Mumbai, Maharashtra, India

• Started as Campus Ambassador for Viacom18’s channels like MTV and Comedy Central.
• Handled a team of campus ambassadors from top colleges across Mumbai to promote social campaigns and enhance community for mentioned channels.
• Strategised and managed on ground events to launch or promote shows of MTV and CC.
• Managed the channel’s community to enhance engagement on social media and get good turn around for on ground events.

Apr 2018 – May 2018 · 1 mo · Mumbai, Maharashtra, India

• Worked with the digital marketing team to list upcoming events on the website with enhanced SEO for good organic growth.
• Strategised and managed social media posts and campaigns for Insider’s upcoming events.
• Handled content copy for Twitter and Facebook to promote events.
• Captured famous events on Insider to promote on Instagram stories and enhance community interaction.
• Supported the product team with research about user behaviour to enhance the user experience.
• Managed social media content posting and scheduling to enhance engagement, sales and community growth.

Aug 2017 – Oct 2017 · 2 mos · Mumbai, Maharashtra, India

• Strategised and managed social media posts to promote the on-ground festival on it’s handles.
• Managed a team of 15 interns from across the country to execute timely promotions on all social platforms.
• Created the roadmap of social promotion of the fest by the performing artists.
• Assisted the sales team to reach goal number in ticket sales.

May 2017 – Jun 2018 · 1 yr 1 mo · Mumbai, Maharashtra, India

• Joined as a trainee for the Beyond Breaking News (BBN) show on Topper TV, India.
• Strategised for scripting and post production for news bulletin, PSA ad and weekly highlight segment.
• Anchored BBN’s 55th episode.
• Got certified YJ tag and got promoted to manage and mentor the team of new trainee batch of YJ (young journalist)
• Mentored a team of 21 trainees for the overall YJ course that covers teaching about show scripting, production, post production and promotions.