Sourabh Ahuja

Product Manager

Bengaluru, Karnataka, India10 yrs 3 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Achieved 20X+ growth in ARR at Apollo.io.
Led product marketing initiatives resulting in 5X growth in DAU at Flipkart.
Expert in product-led growth strategies across multiple industries.

Stackforce AI infers this person is a SaaS and B2C Growth Marketing expert with extensive product management experience.

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Skills

Core Skills

Product ManagementGrowth Marketing

Other Skills

A/B TestingAnalytical SkillsAnalyticsBusiness AnalysisBusiness StrategyCRM MarketingCampaign ManagementCustomer EngagementCustomer InsightData AnalysisManagementMarket ResearchMarketing AutomationMarketing StrategyMicrosoft Excel

About

Product and Growth professional with 10+ years of experience with B2B SaaS and B2C products. I am currently working at a sales-tech SaaS startup, Apollo.io, as a Principal Product Manager, managing Chrome Extension, Retention & Mobile App, where I joined 5 years back as their 1st Growth PM. The last few years have been a transformational journey where we have grown 20X+ in ARR & and the number of employees, and gone from a Series A to a Series D stage, now valued over $1.6B! I work as a remote employee partnering with a global workforce spread across time zones, where I have managed to ship multiple products and experiments that have improved metrics such as Paid conversion, Activation, and Churn. Previously worked in intrapreneurial setups during early & and growth stages in large organizations like Flipkart and Vodafone with highly matrixed structures. Keen interest in Internet products, specifically Growth. Key Skills: Product Management, Product-led growth, Growth Marketing, Product Analytics

Experience

Apollo.io

2 roles

Principal Product Manager

Feb 2023 – Present · 3 yrs 1 mo · Remote

I manage the Monetization & Chrome Extension portfolios

Product ManagementGrowth MarketingData AnalysisUser Experience (UX)

Senior Product Manager- Growth

Jan 2021 – Apr 2023 · 2 yrs 3 mos · Remote

I started as the first Growth focused Product manager on the team and have conducted multiple A/B experiments & optimized various parts of the Product-led growth funnel using data-backed & user feedback-driven insights. Over the last 2+ years, I have built & executed a Product roadmap for all growth areas- Acquisition, Onboarding, Retention & Monetization using data-backed & user feedback-driven insights along with 8 Engineers, a Designer, and a UX researcher.Some of the key areas that I worked on:
Monetization
Conducted multiple experiments on the self-serve channel, including pricing & packaging, to optimize for paid conversion, revenue retention & revenue expansion
Result- 3X growth in ARR, 60% increase in paying clients. 2X+ increase in Paid conversion
User experience & Retention
Experimented on new user onboarding experience to increase users reaching Aha moment by 35%
Simplified overwhelming workflows & improved education on the app to boost NPS from 42 to 55
Launched multiple new features to drive Growth- Self-serve credits, International Dialer, Meeting scheduler, etc.
Incubated Apollo’s Chrome Extension within Growth for 9 months
Using various feedback channels, conducted multiple experiments to improve user engagement & experience
3X growth in WAUs primarily driven by a 2.5X increase in adoption, 20% increase in Retention
Launched 2 features to expand workflows on Extension- Apollo Everywhere & Google Calendar

Product ManagementGrowth MarketingA/B TestingUser Experience (UX)Data Analysis

Flipkart

Senior Manager, Growth

Sep 2019 – Jan 2021 · 1 yr 4 mos · Bangalore

Flipkart Video is an Interactive OTT platform that resides on the Flipkart shopping App. I was part of the core team that launched the product & was responsible for User Growth, Product Marketing & Analytics
Worked on multiple Product-led growth initiatives to drive Retention, Engagement & Activation
Manage Product marketing for Video via on-platform channels to drive Adoption & Retention- Merchandising & CRM (Push Notifications, E-mail, SMS etc.)
Led to a 5X growth in DAU, 3X growth in D1 Retention & 2.5X improvement in Activation in 2020

Product MarketingAnalyticsUser GrowthRetention ManagementProduct ManagementGrowth Marketing

Hotstar

Growth Marketing Manager

Oct 2018 – Apr 2019 · 6 mos · Mumbai, Maharashtra, India

Led a team of 3, responsible for Engagement & Retention of an active user base of 300 Mn+ using Push Notifications and In-stream Video ads.
Optimized segment & content used in notifications to increase CTRs by 20%, supported by extensive A/B testing
Increased number of In-stream Video Ad Impressions delivered from 100 Mn to 600 Mn+per month
Increase in conversions by up to 40% by leveraging Targeting In-stream Video Ad campaigns
Managed high impact campaigns during IPL & other cricket tournaments leading to peak concurrency of 12.7 Mn (then world record)

Growth MarketingA/B TestingCampaign Management

Vodafone

3 roles

Product Manager, Growth, Vodafone Play (OTT)

Promoted

Apr 2017 – Oct 2018 · 1 yr 6 mos

Lead user growth product roadmap, focus on Activation, Retention & User Experience of Vodafone Play (video streaming app).
Worked with Design & Engineering to refine user experience to reduce friction, personalization & repeat behavior
Managed CRM channels (Push Notifications, SMS & E-mail), crafted Segmentation framework & strategy
Set-up automated campaigns with a focus on personalization, reducing friction, habit-forming nudges & win-backs
Managed content partner relationships & creative agency.
Led to 7X growth in MAUs, 2X growth in Watch Time, 34% uplift on Activation & ~50% increase in Monthly Retention

Product ManagementUser ExperienceCRM Marketing

Program Manager (Fintech)

Jun 2016 – Apr 2017 · 10 mos

Part of the core team selected to work with CEO Designate, Vodafone Payments Bank
Worked with Mpesa leadership to define a long term strategy of the Payments Bank for Growth & Monetization
Participated in Primary user research and Industry experts for inputs in the Product roadmap
Engaged & evaluated external Fintech companies for Partnerships- Payment gateways, Insurance, Data Intelligence etc.

Strategy DevelopmentUser Research

Management Trainee

Jun 2015 – May 2016 · 11 mos

Part of the prestigious one year Discover Program which gives a cross-functional experience in the field of Sales and Marketing

Gsk consumer healthcare

Summer Intern

Apr 2014 – Jun 2014 · 2 mos · Gurugram, Haryana, India

Formulate Strategy for the growth of Wellness Portfolio in Modern Trade (Hypermarkets)
Identified Purchase drivers and barriers via on-ground Primary research in Hypermarkets
Recommended a Category Management Solution for the overall growth of the Wellness category to maximize retailers’ Rupee Gross Margin
Received a Pre-Placement Interview (PPI) based on performance