Preeti Banerjee — Product Manager

I’m a product marketing leader with 8+ years of experience in scaling subscription-led businesses through data-driven campaigns, lifecycle automation, and retention-first strategy. At Times Internet, I’ve grown ETPrime by 6X and TOI+ by 4X, driving impact across user acquisition, monetization, and CRM. I specialize in orchestrating full-funnel journeys that combine AI-led personalization, A/B experimentation, and multi-channel engagement across WhatsApp, Email, RCS, Push, and On-site. From drop-off winbacks to price testing, I’ve built revenue systems that convert and retain. Proficient in CleverTap, MoEngage, WebEngage and Google Analytics, I work closely with product, pricing, and analytics teams to optimize conversion, reduce churn, and grow LTV. My focus areas: Subscription Growth, Churn Reduction, Cohort Analysis, Growth Loops, and building scalable CRM systems. Always experimenting. Always optimizing. Always focused on value.

Stackforce AI infers this person is a Product Marketing expert in subscription-led B2C SaaS.

Location: Delhi, India

Experience: 8 yrs 6 mos