Apr 2025 – Aug 2025 · 4 mos · Mumbai, Maharashtra, India

• Building a social enterprise that works towards identifying problems of the minority communities to empower and uplift via outcome-based (scalable) models (using data and tech). Research-stage.

Apr 2024 – Mar 2025 · 11 mos · Mumbai, Maharashtra, India

Jun 2023 – Mar 2024 · 9 mos · Mumbai, Maharashtra, India

Jul 2022 – Apr 2023 · 9 mos

Mar 2020 – Jun 2022 · 2 yrs 3 mos

Jun 2019 – Feb 2020 · 8 mos · Mumbai Metropolitan Region

• Clients serviced: Visa India, Federation of Indian Fantasy Sports (FIFS), and projects for Gujarat Tourism and Marico.

Nov 2018 – Jun 2019 · 7 mos · Mumbai Metropolitan Region

• Clients serviced: VITS Luxury Hotels, Kamats Restaurants, Whisper Media India, D-Alive Health, Rotary Club of Bombay, Rotary Club of Mumbai Nariman Point
• ​
• Led the National mandate for VITS Luxury Hotels and Kamats Restaurants for about a year to build their profiling and increase the share of voice in the industry
• Managed end-to-end communications for a start-up OTC products manufacturer - D-Alive Health, to launch and establish the brand over a period of 6 months. The brand and spokesperson were covered by over 30 publications through different mediums - press releases, interviews, product reviews, profiling, blogger activation, etc.
• Managed a big-city event - 2018 Race for Humanity and involved undertaking PR in city-beat media focused on art, culture, lifestyle for getting ticket sales

Sep 2015 – Nov 2018 · 3 yrs 2 mos · Mumbai Metropolitan Region

• Clients serviced: Maruti Suzuki India Ltd., Maserati India, Bridgestone India, Petronas (Global), AirAsia Group Berhad, BASF India, British Council India, Great Place to Work India, Haptik, CommScope India
• ​
• In a stint spanning over 3 years, started as an Account Executive, promoted to Senior Account Executive and later an Associate Account Manager/Consultant
• Serviced a host of clients across sectors, mainly gaining expertise in out-and-out automotive communications
• Led end-to-end multi-city conferences and events
• Strategy, content writing and media management remain as key focus areas
• Managed a whole spectrum of campaigns - B2B, B2C, ad and marketing, CSR, social, sports, art, lifestyle, over others
• Part of numerous new business pitches which included planning, strategy, presentation; expanding the horizon to understanding different sectors and business side of things

Jun 2014 – Sep 2015 · 1 yr 3 mos · Mumbai Metropolitan Region

• Clients serviced: TVS Motor Company, Oberoi Mall, Oberoi International School, Nahar International School, Kumar Urban Development Pvt Ltd, Puravankara Projects Ltd, K. Raheja Corp, a start-up real estate firm – Olympeo Infrastructure Pvt Ltd., National Real Estate Development Council (NAREDCO), Epilepsy Foundation, social campaign for IndiaFirst Life Insurance
• ​
• Servicing a mix of clients across sectors like real estate, retail, education and automobile, enabling expertise in a wide range of media sets
• Responsible for complete functioning of clients serviced - planning, execution, media management, content writing and documentation

Sep 2013 – May 2014 · 8 mos · Mumbai Metropolitan Region

• Clients serviced: CNBC TV-18, International Indian Film Academy (IIFA), Standard Chartered, Kotak, Federation of Indian Chambers of Commerce and Industry (FICCI), Advocates Association of Western India (AAWI), Global Indian Music Awards (GIMA), Star Guild Awards, Johnson & Johnson
• ​
• Point of contact between clients serviced and internal teams including Creative, Operations, Design, Accounts and Artist management
• Led all activities for events and manage on-ground operations
• Preparing pitch presentations and other event related documentation

Jan 2013 – Apr 2013 · 3 mos · Mumbai Metropolitan Region

• Clients serviced: Maharashtra Tourism Development Corporation, Snow World, Oxford Instruments
• ​
• Media coordination by ways of disseminating press releases, mailers and direct communication
• On-ground media management for FAM visits, press conferences and other media activations
• Media tracking and documentation

Jul 2012 – Jun 2013 · 11 mos · Mumbai Metropolitan Region

• As the ZRR for Zone 1A (one of the six Mumbai zones), responsible for establishment and sustenance of 16 clubs across the city including the institution based Rotaract Clubs of Jai Hind College, KPB Hinduja College, LS Raheja College, Fr. Agnel Engg. College, Sathaye College, Dahanukar College, and community based clubs of Churchgate, BKC over others
• It involved not just successful functioning of these independent clubs, but uniting them as a Zone and coming out stronger for inter District participation in events and competition
• The year witnessed highest participation of Zone 1A in a decade, at District level happenings

Jul 2011 – Jun 2012 · 11 mos