Eva Chopra

CEO

Mumbai, Maharashtra, India9 yrs 4 mos experience
Highly Stable

Key Highlights

  • Expert in simplifying complex product messaging.
  • Proven track record in brand strategy and product marketing.
  • Strong focus on user-first storytelling and communication.
Stackforce AI infers this person is a Product Marketing expert with a strong focus on brand strategy and user-centric communication.

Contact

Skills

Core Skills

Brand StrategyProduct MarketingTeachingMarketing StrategyCorporate StrategyBusiness Analysis

Other Skills

360 Degree Marketing CampaignsAdoption AccelerationAnalysisAnalyticsBrand CustodianBrand ManagementBusiness PlanningBusiness StrategyCommunicationCustomer DelightCustomer RetentionCustomer ServiceData AnalysisEnglishEvent Planning

About

I’ve spent 9+ years in product marketing and brand marketing, and one thing has become very clear: Most products don’t fail because they’re bad. They fail because people don’t understand them. I’ve seen great ideas get ignored because the message didn’t land. Websites that looked gorgeous but said nothing. Campaigns that worked hard but didn’t work well, because the story wasn’t clear. That’s where my work comes in. I focus on simplifying complex products, shaping sharp value propositions, and building messaging that clicks in the first 5 seconds. Clear, outcome-driven, user-first storytelling - not jargon. On LinkedIn, I share insights on: • Messaging frameworks that actually convert • Positioning that makes products memorable • Story–Market Fit (the stage before Product–Market Fit) • How global brands use storytelling, design, & psychology • Marketing lessons from everyday life and travel If you work in product, marketing, or are building something new, you’ll find practical, no-fluff ideas here that help you communicate better and stand out. Let’s connect — always open to conversations around marketing, strategy, and storytelling.

Experience

9 yrs 4 mos
Total Experience
2 yrs 6 mos
Average Tenure
8 mos
Current Experience

Young urban project

Product Marketing Mentor

Aug 2025Present · 8 mos

  • I teach practical, industry-led Product Marketing at Young Urban Project, focusing on simplifying complex concepts like messaging, positioning, value propositions, sales enablement, market research and story–market fit.
  • My sessions help aspiring product marketers and early-stage founders communicate their product clearly, confidently, and effectively, without jargon or complexity.
MessagingPositioningValue PropositionsSales EnablementMarket ResearchStory-Market Fit+2

Lead group

3 roles

General Manager - Brand & Product Marketing

Promoted

Jul 2024Present · 1 yr 9 mos

  • LEAD Group is spearheading School Ed-Tech in India to ensure each child gets access to quality education irrespective of where they come from.
  • I lead Brand & Product Marketing for all brands under LEAD Group. In this process, I end up being the-
  • Brand Custodian
  • Overarching Voice of Consumer
  • Creator of Messaging
  • Enabler of Sales
  • Accelerator of Adoption
Brand CustodianVoice of ConsumerMessaging CreationSales EnablementAdoption AccelerationBrand Strategy+1

Senior Product Marketing Manager

Promoted

Jun 2022Jul 2024 · 2 yrs 1 mo

Product Marketing

Product Marketing Manager

Jul 2021Jun 2022 · 11 mos

Product Marketing

Ht media ltd

3 roles

Brand Manager - Entertainment & Lifestyle Division

Promoted

Dec 2019Jul 2021 · 1 yr 7 mos

  • Brands Managed : HT City, HT Brunch, OTT Play
  • Brand custodian for group's lifestyle & entertainment portfolio
  • Enabled a 10% market share gain & delivered an 80% growth in NPS gap vs competition
  • Conceptualized & executed 360 degree marketing campaigns delivering business/brand objectives
  • Led business planning & marketing strategy for OTT Play – a new D&R platform with 40+ OTT partners
  • Pivoted entertainment events portfolio digitally to generate incr. revenue with 53% margin (18X vs LY)
Brand ManagementMarketing Strategy360 Degree Marketing CampaignsBusiness PlanningBrand Strategy

Manager Corporate Strategy

Jun 2018Nov 2019 · 1 yr 5 mos

  • Part of CEO's office focusing on revenue growth from Print & Digital
  • Central strategy formulation & annual planning managing company wide stakeholder alignment
  • Devised & implemented national level revenue growth strategies to deliver a 4% growth in revenue share
  • Responsible for key internal & external CEO's presentations based on deep analytics & insights
Revenue Growth StrategiesStakeholder AlignmentAnalyticsCorporate Strategy

Marketing Intern

Apr 2017Jun 2017 · 2 mos · Gurgaon, India

Evalueserve

Business Analyst

Sep 2014Apr 2016 · 1 yr 7 mos · Gurgaon, India

  • Conducted primary research on consumer preferences and buying habits to identify go to markets
  • Undertook sales enablement studies to provide competitive intelligence to clients
  • Analysed specific categories to prepare segment reports for global consulting companies
  • Provided advisory to clients in market sizing and partner identification studies
  • Involved in taking initiative for business development with existing clients
Primary ResearchSales Enablement StudiesMarket SizingBusiness Analysis

Education

SVKM's Narsee Monjee Institute of Management Studies (NMIMS)

Master of Business Administration (M.B.A.)

Jan 2016Jan 2018

Kirorimal College, University of Delhi

Bachelor of Commerce (B.Com.) with Honours

Jan 2011Jan 2014

Product Marketing Alliance

Jan 2022Jan 2022

Alliance Francaise de Delhi

Level B2 — French Studies

Jan 2010Jan 2012

Delhi University

Diploma — French Language

Jan 2012Jan 2013

Bal Bharati Public School

Class 12 — Commerce

Jan 1999Jan 2011

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