Jun 2021 – Present · 4 yrs 9 mos · Mumbai, Maharashtra, India

• As a consulting partner with Blackcoffee.media, I consult their business with B2B and B2C content strategy, social selling and growth-led design.

Nov 2018 – Jun 2021 · 2 yrs 7 mos · Mumbai Area, India

• Hotstar is India’s largest premium video streaming platform. As the Head of Customer Marketing at Hotstar, I am responsible for thought leadership, partner relations and lead generation for the platform amongst its key stakeholders - advertisers and media agencies. I lead marketing for both large customers as well as SMBs leveraging PR, events, digital as primary media vehicles.

Apr 2017 – Oct 2018 · 1 yr 6 mos · Mumbai Area, India

• Times Internet is India’s largest premier digital products company and the digital venture of The Times of India group. At Times Internet, I head B2B marketing as a part of the revenue team. The role required me to enhance value and support for the marketers and publishers working with Times Internet and its 35+ brands. I was responsible for driving the B2B marketing strategy via content marketing, social media marketing, events, PR, research and brand marketing.

Aug 2013 – Apr 2017 · 3 yrs 8 mos · Mumbai Metropolitan Region

• Vserv Digital Services is a leading mobile marketing company in India & Southeast Asia. As GM- Marketing, I lead marketing efforts globally for Vserv's corporate brand, Vserv (mobile marketing & commerce platform) and for VMAX (app monetization platform).
• I was responsible for driving B2B PR & communication strategy, digital & social media marketing, content marketing, events, brand management and research for a diverse audience of telcos, marketers, app publishers and investors. My responsibilities also include managing all stakeholder relations for Vserv (media, employees, investors, industry bodies and business partners).
• My role also requires me to manage a team, and supervise daily operations for the marketing department. I work with all functional heads to align marketing efforts with the company's business strategy and goals.

Aug 2011 – Jul 2013 · 1 yr 11 mos · Mumbai Metropolitan Region

• Hungama Digital Media Entertainment Pvt. Ltd. is South Asia's largest digital media entertainment company. At Hungama,I formulated & implemented the overall PR and Social Media strategy globally.
• I spent majority of my time in handling media relations, developing communication for Hungama's corporate business, mobile business, digital advertising, gaming business and its indie music platform - ArtistAloud.com. I also had the opportunity to play a key role in a strategic JV announcement and in managing all stakeholders - investors, media, employees and industry bodies.

Nov 2010 – Aug 2011 · 9 mos · Mumbai Metropolitan Region

• Radio City is one of India's leading FM station. At Radio City, I was in charge of leading corporate communications and managing PR & brand activities nationwide across 20 radio stations.
• Key responsibilities included -
• Building the corporate image and formulating a communications strategy
• Driving and amplifying visibility for the brand via on ground events, key brand initiatives
• Managing communications across 20 stations by developing strategies, quality management and supervising operations

Jan 2008 – Oct 2010 · 2 yrs 9 mos · Mumbai Metropolitan Region

• At Havas Worldwide (erstwhile Euro RSCG India), I managed media relations, executed PR campaigns and events for various brand categories like -
• Healthcare – Sanofi Aventis, Jaslok Hospital
• Lifestyle/Retail – Palladium, High Street Phoenix
• Sports - A1 GP Team India
• NGO - Give India
• Media - Euro RSCG Advertising, Bhaskar Group - DNA
• Corporate - Asian Paints, Nexans, Paramount Airways
• Education - IMT Ghaziabad, U21Global