Sudeshna S. — Business Development Executive

🚀 Data driven and performance oriented leader with 15+ years of experience in Growth Marketing in Innovation, Account-Based Marketing, Digital Marketing, Marketing Communications & Thought-leadership, Campaign Planning & Execution, Demand & Lead Generation for Information Technology and Software offerings across industries in EU and the US. 🏢 Currently, I am working as the Innovation Marketing Lead for the Data & AI practice at Capgemini, leading growth Marketing and Communications strategies. My expertise lies in developing robust Messaging, Visual Identity, GTM and campaign activation strategies, Portfolio Pipeline Development, Digital Marketing, Account Activation, Thought Leadership Program implementation, and Social Media Advocacy. Additionally, I help design and execute creative marketing proposals for new pursuits and bids with end to end support in strategic CXO play to deliver brand differentiating customer experience. 🌐 I drive demand generation via diversified channels, such as email, web, social media, global/local events, and PR sites for full funnel optimization through the buyer journey. Additionally, I define and execute a strong content marketing plan, including blogs, podcasts, articles, and social media, to position ourselves as the partner of choice for global players. 💼 Besides curiosity and compassion, my toolkit includes proficiency in various marketing platforms like Sociabble, Salesforce Pardot and CRM, Google Ads, Terminus display ads, Facebook Business Manager, Ads Manager, LinkedIn Campaign Manager among others. I track, measure, and report on all ABM activity based on sales KPIs and successes. My goal is to support sales enablement, boost brand awareness, and generate qualified leads for business growth. 🎓 I hold an MPhil degree from Jadavpur University in English Literature, which means research, mentoring, and writing come naturally to me. I also have a diverse range of certifications, including Power BI and Digital Marketing. Additionally, I have successfully completed L2 Industry certification and Connected manager programs from Harvard. ✨ As a marketing enthusiast, I am passionate about leveraging innovative strategies, cutting-edge technologies, and data-driven insights to maximize brand visibility, engage target audiences, and drive remarkable business growth. strategic CXO play to deliver brand differentiating customer experience.

Stackforce AI infers this person is a Growth Marketing Leader in the SaaS industry.

Experience: 17 yrs 6 mos