Nitin Jayaraman

Founder

Pune, Maharashtra, India12 yrs 4 mos experience

AI Enabled

Key Highlights

Expert in B2B tech marketing strategies.
Proven track record in product marketing and GTM enablement.
Strong background in data analytics and storytelling.

Stackforce AI infers this person is a B2B SaaS marketing expert with a focus on data-driven strategies.

Contact

Skills

Core Skills

Marketing StrategyProduct MarketingGtm StrategySales OperationsBusiness AnalysisAgile PracticesBusiness Development

Other Skills

Agile MethodologiesAnalyticsBFSI DataBRDBrand StorytellingBusiness StrategyCSMChannel Partner DevelopmentCold CallingCompetitive AnalysisContent DesignContent StrategyCorporate BloggingCorporate CommunicationsCustomer Success Videos

About

Marketing Advisor to CXOs | Product Marketer | Tech Storyteller | Professional Musician | New Dad Experienced in: Technical Value Prop Articulation + New Market GTM + 360 Sales Enablement

Experience

Theog

Founder & Managing Partner

Oct 2023 – Present · 2 yrs 5 mos · Pune, Maharashtra, India · Remote

Marketing Leadership & Strategy Advisory | We work with B2B tech leaders to help them set up powerful brand + tech storytelling foundations, & build an efficient integrated marketing engine.
Current engagements
Marketing Head | Cloud Advisory & Services firm
PMM & Growth | Cloud Governance SaaS Platform
Tech Storytelling | DevSecOps Consulting firm
Positioning and Messaging | AI ML Consulting firm

Marketing LeadershipStrategy AdvisoryBrand StorytellingIntegrated MarketingMarketing StrategyProduct Marketing

Lumiq

2 roles

Head of Product Marketing

Promoted

Feb 2023 – Oct 2023 · 8 mos

Product Marketing (Positioning, Pricing, Product Launches)
Global GTM Enablement (Events, Campaigns, and Large Deal Support - for India, NA and ASEAN regions)
Partner Marketing (AWS, Snowflake)
Products
emPower - Data & Analytics Foundation Platform for BFSI
PRYZM.ai - Data Observability Platform for BFSI
Specialized focus on BFSI Data, Analytics and AI ML space.

Product MarketingGlobal GTM EnablementPartner MarketingBFSI DataGTM Strategy

Marketing Manager

Sep 2021 – Jan 2023 · 1 yr 4 mos

Integrated Marketing across
Product Marketing
GTM Enablement (India, US, SEA)
AWS Partner Marketing
Sales Enablement
PR and Corporate Communications
Employer Branding

Integrated MarketingGTM EnablementSales EnablementCorporate CommunicationsProduct MarketingGTM Strategy

Xoriant

Marketing Lead (Products + Solutions)

Apr 2019 – Sep 2021 · 2 yrs 5 mos · Pune, Maharashtra, India

GTM initiatives across multiple solution and platform offerings spanning
X.Celerate IoT - IIoT platform and use-case specific solutions
X.Celerate Insights - Data-to-Decisions offering
X.Celerate Invoice - Document AI

GTM InitiativesIoT SolutionsData-to-DecisionsDocument AIGTM StrategyProduct Marketing

Hokuapps

Product Marketing

Jan 2016 – May 2018 · 2 yrs 4 mos · Pune Area, India

Product: HokuApps Platform
Type: Mobile App Development Platform (MADP)/ Custom Mobile App Development
Domain : Multiple
Role : Product Marketing
Worked on story-boarding, conceptualization & production of customer success story videos

Story-boardingCustomer Success VideosProduct Marketing

Aloha technology

4 roles

Product Marketing Manager (Faronics Corporation)

Apr 2015 – Mar 2019 · 3 yrs 11 mos

Product: Faronics Deep Freeze Cloud
Type: Enterprise SaaS platform
Domain: Endpoint Management/ Layered Security/ Mobile Device Management (MDM)
Role : Product Marketing
Working closely with Product, Marketing, Sales & Support teams to implement strategic product initiatives.
Product Marketing
Vendor management - SEO, SEM, PR, Content
Analytics - Google Analytics/ Act-on/ Crazy Egg
Lifecycle email automation - Drip campaigns
Identify new use cases, customer success stories
NPI and GTM enablement
Build and refine product messaging/ positioning
Content Design and Creation
Product/ marketing/ sales enablement assets
Create case studies, whitepapers, infographics
Video assets - Demo/ explainer/ social media
Online Presence Management
Social media channels
Product review channels + PR
Blog management
Research/ Analysis
Garner strategic insights from multiple sources - online channels, product support, customers & channel partners
Analyze sales CRM data & product analytics, to mine for potential insights for product strategy
Product Management Support
Create product assets - Technical whitepapers, integration docs, product datasheets, product pages
Competitor analysis (Product evaluation, features, pricing, messaging, channel partners)
Wire-framing/ Prototyping
Concept/ Feature ideation & validation
Research use cases/ painpoints, to build business case for new features/ product
Product launch/release enablement - Work with concerned teams/ vendors to facilitate launch

Product MarketingVendor ManagementAnalyticsContent DesignGTM Strategy

Product Marketing Consultant (Faronics Corporation)

Promoted

May 2014 – Apr 2015 · 11 mos

New Product Launches
Positioning, Pricing, and Competitor Intel
Channel Partner Development (Strategy, On-boarding and Training)
Sales Operations Optimization
Sales Reporting and Analytics

New Product LaunchesSales OperationsChannel Partner DevelopmentProduct Marketing

Business Analyst (Aloha Technology - IT Engineering Services)

Promoted

Jul 2011 – Apr 2014 · 2 yrs 9 mos

Business Unit : Product Engineering/ IT Services
Projects : SaaS CRM application/ EMR + Practice Management Application
Domain : US Real Estate/ US Healthcare
Role : Agile Business Analyst
My primary role was to capture business requirements and translate the product vision for technical teams, while facilitating an impediment-free collaboration.
Primary communicator between the Product Owner (PO) and the Dev team
Translate the product vision/ requirements, into actionable items for the Dev team
Create wireframes/ clickable prototypes
Document functional requirements - User Stories/ Acceptance Criteria/ Process Flow Diagrams
Involved in sprint planning, task allocation, product backlog grooming and release planning with Project Manager and Product Owner
Perform UAT - Responsible for penultimate sign-off
Demo completed features to Product Owner
Oversee implementation of agile practices and facilitated successful feature releases