Aug 2021 – Aug 2022 · 1 yr

• Product marketing - Treasury | Risk and Compliance
• Partner Marketing - Microsoft and AWS

Jan 2021 – Aug 2021 · 7 mos

• Additional responsibility to lead the Marketing Team (India) at CloudMoyo

Oct 2018 – Dec 2020 · 2 yrs 2 mos

• Developed product positioning and messaging for railroad solutions encompassing 6 discrete modules and an overarching umbrella suite
• Strategized content for events such as RailTrends, ASLRRA convention, marketing & sales collateral, deliver compelling customer-facing presentations
• Drove thought leadership via associations with industry bodies like ASLRRA, publications like Progressive Railroading etc. via webinars and articles.
• Focused on building customer stories, deep product content, and thought leadership
• Stayed abreast of key competitors, keep internal teams up-to-date on the latest market changes in the U.S. freight rail industry
• Empowered the sales team to communicate a clear concise message about our offering with sales pitches, data sheets, decks and other tools
• Pre-sales contributions - Devicing user stories for prospect demos, RFP/RFI. Discovery calls, work closely with inside sales to strategize ABM prospecting

May 2017 – Oct 2018 · 1 yr 5 mos · Pune/Pimpri-Chinchwad Area

• Product Engineering Services - Automotive
• Strategize and execute Account Based Marketing (ABM) to enhance account coverage and accelerate opportunities in top accounts (Program management and contributor capacities)
• Event promotions and customer visits
• Facility branding and vendor management
• Product Lifecycle Management
• Sole ownership of marketing efforts for the PLM business unit.
• Core member of team setting up the COE for PLM capabilities
• PLM accelerators (Product marketing)
• Led analyst engagements (CIMDATA - Leading analysts in PLM ecosystem)
• Competitor Mapping
• Booth designs and event promotons
• Blogs, videos, case studies, newsletters, customer facing decks

Dec 2014 – May 2017 · 2 yrs 5 mos · Pune

• Organized and program managed (from budgeting to closure) nation-wide yearly sales promotion scheme/contest for Quick Heal desktop security products.
• New product launches for Quick Heal's Mobile security product line (Quick Heal Gadget Securance and Fonetastic - Both products taken off the product portfolio as of today).
• Vendor management/Agency Communication for SEO/SMO/Advertising campaigns for brand Quick Heal and Seqrite.
• Own and program manage Quick Heal's corporate website development with e-commerce capabilities by liaisoning with front-developers, content and PR experts and most importantly design experts.
• Actively engaged in developing partnerships with e-commerce giants like Amazon and Flipkart to initiate and foster sale of quick heal products on Amazon.in.
• Digital Marketing campaigns including email marketing, marketing automation, in-app marketing, On-page SEO, Amazon campaigns
• Participated actively in investor communication on digital media during and post company's IPO.
• Organized Webinars for retail consumers along with content and promotion ownership

Apr 2012 – Jun 2013 · 1 yr 2 mos · Pune, Maharashtra, India

• Digital Marketing