Jul 2018 – Mar 2022 · 3 yrs 8 mos · Mumbai, Maharashtra, India

• Delivering on business imperatives using digital marketing tactics across the globe
• Account Based Marketing- Using digital activations to
• influence/Engage/reach audience within target account/s for funnel
• acceleration/RFP influence or Business opportunity pursuits
• End to End lead tracking and Automation for right attribution and
• opportunity creation
• Liaison with various team to work on integrated Digital campaign strategy
• Work closely with content team to co-create campaign creatives and
• messaging keeping regional nuances in mind
• Responsible to deliver on Annual MSQL ACV target through Digital media activations
• Delivered global digital campaigns and ABM programs with 5x ROAS.
• Achieved 90% (FY19), 110% (FY20), and 123% (FY21) of MSQL ACV targets.
• Used tools like LinkedIn Ads, DV360, Demandbase, Programmatic Display and
• multiple affiliate partners like TechTarget, Madison Logic, Emedia for enterprise
• campaigns.
• Developed end-to-end attribution and performance insights.
• Key member in setting up Lead downstream automation and scoring

Oct 2016 – Jun 2018 · 1 yr 8 mos · Bandra, Mumbai

• Making sure Associate Décor is present across digital space (Social Channels, SEO, Paid activities etc.)
• Coordinating with Digital agency to meet the company’s digital objective
• Forming Digital strategies and budget allocation for upcoming events and occasions (Year activity calendar)
• Performance tracking using various Online tools (Google Analytics, GTMetrix, Similarweb, ComScore etc.)
• Hygiene check for all group sites (SEO, Bugs, Performance etc)
• Analyzing performance reports and act in order to reach the objective
• Develop, manage and optimize digital campaigns at corporate level.
• Govern relationships with creative and media agencies
• Blogs for the brand with the help of Product specialist & interior designers.
• Plan and Execute Paid Marketing activities for the group (SMM, SEM, Display)
• Brochure designing, Creative Banners, Advertising content creation using Photoshop CS6
• Competition monitoring and Research to get Insights for the industry, and implement relevant information in Digital strategies

Apr 2016 – Sep 2016 · 5 mos

Apr 2015 – Mar 2016 · 11 mos

• Media planning : Preparing Media plans for the clients best suited for their campaign requirements
• Media buying :
• o Publisher management
• o Media cost negotiation
• o Increase & maintain publisher / network relationship & tie-ups
• o Replacing non performing publishers with new one for the campaigns successful delivery
• Co-ordinate & Plan along with different teams (Design, Development, Social, Ops, RTB, Adwords, etc.) for pitch process
• Support Client Servicing team (Ops) for campaign execution & review for goals set v/s achieved
• Account Review & strategy for way-ahead (during pitch process)
• Use of various media planning & buying tools
• Maintain TAT of 2 days for proposal delivery
• Update publisher data (Affilitrace)
• Asset creation – case studies, channel highlights / insights, research docs, etc.

Sep 2014 – Mar 2015 · 6 mos

Oct 2011 – Sep 2014 · 2 yrs 11 mos

• Responsible for managing all brand communications through digital channels
• Create brand awareness & develop strong brand presence
• Weekly reporting of overall brand performance
• Updating Product as per market trends and keep it bug free.
• Assist in social media presence, Manage Social Media pages and AD campaigns.
• Managing website's weekly Newsletters
• White Label partnerships.
• Copy writing for company Brochure.
• Websites managed- CompareRaja.com, Coupons.compareraja.com, Bigcamerashop.co.uk, Bigtcketshop.co.uk
• Managing a Team of 6 Individuals

Sep 2010 – Sep 2011 · 1 yr · Mumbai

• ATL and BTL marketing activities.
• Monitoring events for proper execution.
• Event planning for upcoming month.
• Client Interaction
• Corporate Presentation
• Client Relationship
• Organizing Events
• Generation of Sales leads