Anurag Kumar

Co-Founder

Bengaluru, Karnataka, India13 yrs 8 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Founder of Prex Studio specializing in Generative AI.
  • Led AI adoption for Fortune 500 companies at Wipro.
  • Conducted AI training for over 5,000 professionals.
Stackforce AI infers this person is a leader in AI-driven solutions for Energy and Digital Transformation sectors.

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Skills

Core Skills

Generative AiAi TrainingDigital TransformationAi AdoptionProduct ManagementAiUx DesignProject ManagementAr-vr TechnologyBrandingSocial MediaAd DeliveryAlgorithm Development

Other Skills

Ad ExchangesAdobe Experience CloudAnalytical SkillsArtificial Intelligence (AI)Augmented Reality (AR)B2B BrandingB2B MarketingBrand ManagementBusiness DevelopmentBusiness PlanningBusiness Relationship ManagementCMO managementCloudConsumer BehaviorCorporate Social Responsibility

About

The world is changing. AI is no longer the future! Yet, 90% of businesses don’t know how to implement AI properly. I help startups, founders, and executives use AI to 10x efficiency and stay ahead. No hype, no fluff - just practical AI solutions that drive real impact. I’m Anurag Kumar, founder of Prex Studio, where I help businesses and professionals adopt Generative AI to scale their effectiveness. With over a decade of experience in AI, product development, and digital transformation, I’ve worked with global brands like Wipro and high-growth startups to build AI-powered solutions.

Experience

Inviz ai search / inviz ai solutions / inviz labs / topiq

Vice President Marketing

Feb 2021Feb 2022 · 1 yr · Bengaluru, Karnataka, India · On-site

Prex studio

Founder

Dec 2020Present · 5 yrs 3 mos · Bengaluru, Karnataka, India · On-site

  • On a mission to foster the first generation of Gen AI powered workforce.
  • Helping start-ups and enterprises adopt AI for business growth.
  • Conducted AI training for 5k+ professionals.
  • Developed custom AI solutions & tools for automation and efficiency.
Generative AIAI trainingcustom AI solutionsautomationefficiency

Wipro

Global Business Manager, Global 100

Jul 2015Dec 2020 · 5 yrs 5 mos · Bangalore · On-site

  • Led digital transformation & AI adoption for Fortune 500 companies.
  • Developed multiple AI-driven solutions for enterprises.
  • Part of the Global 100 Leadership Development Program. Worked with three verticals - Telecom, Media and Utilities. Undertook over six projects over a span of 5 years with a focus on - new product/offering development & innovation, product management, creating and executing go to market strategies, solution design and project management.
  • ENU Digital - the centre of excellence for digital transformation with a focus on Energy & Utilities industry customers. Worked on automation, machine learning and IoT projects to solve business problems in the Utility industry.
  • Product Manager, Cognitive Energy Intelligence: Platform for behind the meter distributed energy resources, such as solar panels, home batteries, smart devices, for consumers, enterprises and utilities.
  • Product Manager, Calls2Clicks: Platform aimed at energy and utility companies to facilitate the adoption of digital channels. The solution addresses the need for personalized interaction, for customers to embrace digital, and reduce cost-to-serve. The platform leveraged UX re-design, Adobe Experience Cloud and artificial intelligence-powered virtual assistant,
  • Product Manager, Fan Engagement Platform: Manage the complete journey of a fan on the game day and bring the stadium experience in house using AR-VR technology. Ideated and managed the team that build the prototype for the Fan Engagement Platform. On display in Wipro Innovation Centre Mountain View. With marketing collateral developed for Prysm Interactive Display, AR-VR and Hologram experience.
  • Global Business Manager, G-100: Part of the flagship batch of the Global 100 Leadership Development Program. 18 months apprenticeship involved five rotations across India and UK, in key business line and support functions - Telecom, Retail and Wipro Digital business units.
digital transformationAI adoptionsolution designproject managementautomationmachine learning+1

Helion ventures

Consultant (Summer Internship)

Apr 2014May 2014 · 1 mo · Bangalore, India · On-site

  • Worked with Zettata Technologies (acquired by Target) to develop marketing collateral for the website.
  • Domain: Retail Search

Bizense

2 roles

Social Media Analyst, BoxMyTalk

Nov 2012May 2013 · 6 mos

  • Launched BoxMyTalk at Techcircle DEMO 2013.
  • Studied consumer behavior using netnography for 100+ e-commerce brands.
  • Authored report on "social quotient of e-commerce," analyzing 100 Indian brands, by using data from 20 sites, with more than 1.5 million social mentions.
  • Responsible for branding and social media for BoxMyTalk
  • Increased conversion rate from 10% to 25% and reached over 42 million+ audience using digital ad campaigns.
brandingsocial mediaconsumer behavior analysis

Product Engineer

Jun 2010Nov 2012 · 2 yrs 5 mos

  • Part of the core Adatrix development team - India's first multi-channel Ad Delivery Platform & Real-Time Ad Exchange. Now acquired by Terragon Group.
  • Responsible for online ad campaign creations interface - workflow for digital advertisers & publishers to streamline campaign creation and list ad spaces listing respectively.
  • Developed algorithms for bidding logic and ad serving. Implemented the logic in Erland to build an ad delivery system that is concurrently scalable, minimize response time and has a 99.99% up time.
  • Authored whitepaper on role of mobile in new trends & upcoming coupon market in Indian.
ad deliveryalgorithm developmentcampaign management

Education

Indian Institute of Management Bangalore

Master of Business Administration (M.B.A.) — Marketing and Entrepreneurship

Jan 2013Jan 2015

Indian Institute of Technology, Bombay

Bachelor of Technology (B.Tech.)

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