Saranya Ramamurthy

Product Manager

Bengaluru, Karnataka, India11 yrs 8 mos experience

Key Highlights

Led successful product launches in competitive markets.
Expert in developing go-to-market strategies for diverse sectors.
Strong background in B2B marketing and sales enablement.

Stackforce AI infers this person is a SaaS Product Marketing expert with a strong focus on B2B strategies.

Contact

Skills

Core Skills

Go-to-market StrategyProduct MarketingProduct LaunchSales Enablement

Other Skills

Advertising and SalespromotionB2B MarketingBloggingBrand ManagementBrandingBusiness DevelopmentBusiness StrategyCRMCompetitive IntelligenceCompetitive enablementConsultingContent StrategyCorporate EventsCustomer AdvocacyCustomer Relationship Management (CRM)

Experience

Whatfix

Senior Manager - Product Marketing (US Public Sector & Global Insurance)

May 2025 – Present · 10 mos · Bengaluru, Karnataka, India · On-site

As a Public Sector PMM at Whatfix, I take care of:
Federal Go-to-Market Strategy: Developing the multi-quarter GTM roadmap to hit annual revenue and pipeline goals, and defining target agency segments and personas in Federal, state and local government agencies.
Public Sector Intelligence & Messaging: Analyzing government modernization trends to define our core narrative and create the official positioning for FedRAMP.
Federal Partner & Sales Enablement: Building the playbooks and enablement kits for Federal Systems Integrators and channel partners.
Federal and State Agency-Based Marketing: Executing targeted campaigns against key accounts based on specific intelligence (e.g., VA, OPM modernization).
Federal Thought Leadership: Driving our presence at key industry events and with government-focused publications.
I also take care of Insurance Technology GTM for the NA and the EMEA markets. More details to follow.

Software as a Service (SaaS)B2B MarketingCustomer AdvocacyProduct LaunchCompetitive enablementCompetitive Intelligence+37

Kula

All things Product Marketing & Sales enablement

Jun 2024 – Apr 2025 · 10 mos

Led Kula’s ATS Launch (Sept ‘24)
Executed a full rebrand, new positioning, website overhaul, events, and organic demand generation through launch efforts and website. Reached 100K+, with 90% first-time visitors, and secured coverage in 20+ media outlets, including Forbes and Business Insider.
Key Focus Areas
Messaging & Positioning – Led research, surveys, and discussions to refine market positioning.
Website & Branding – Owned messaging, branding, and content strategy; managed execution.
Product Launches – Built a structured framework for feature rollouts, ensuring alignment with Product, Tech, and Compliance.
Sales Enablement – Developed roadmaps, migration guides, executive summaries, and case studies to accelerate deals.
Customer Advocacy – Drove programs to capture testimonials, references, and success stories.
Cross-Functional Leadership
Worked closely with cross-functional stakeholders for multiple projects which includes CXOs, Product, Sales, Customer Success, Tech, Design, and Marketing to drive execution.
References attached!

B2B MarketingSoftware as a Service (SaaS)Sales enablementCustomer AdvocacyProduct Launch

Infeedo

Director of Product Marketing & Sales enablement | Mid-market & Enterprise

Jul 2023 – Jun 2024 · 11 mos · Remote

Solving challenges related to Positioning, Messaging, Branding, Pricing, and PMF to break into new markets and roll out fresh products in our existing ones. I also team up with cross-functional leaders to steer various revenue growth strategies fueling inFeedo's journey to boost the bottom line in the Enterprise/MM segment.
Managed a team of 4 PMMs + Design and owned PMM for 3 products specializing employee experience, employee support/success and analytics.
Key projects:
1. New product launch
2. 0-1 product growth: AI Assist
3. SDR playbook for better opportunity conversions
4. ARPA increase with newly launched AI features
5. Pricing and Packaging
6. New market discovery & Product-market fit
7. Sales enablement
8. Positioning and Messaging
9. Multi-product platform narrative

B2B MarketingSoftware as a Service (SaaS)Problem SolvingMarketing CampaignsMarketing AnalyticsPresentations+2

Adplist.org

Mentor & Mentee - Product Marketing

Jan 2022 – Present · 4 yrs 2 mos

Software as a Service (SaaS)PresentationsProduct Marketing

Freshworks

Global Product Marketing I Mid-market & Enterprise

Aug 2021 – Jul 2023 · 1 yr 11 mos

Crafted playbooks and messaging for Mid-Market and Enterprise at Freshworks.
Scaled cross-sell initiatives by building tiger teams and partnering closely with sales.
Areas of Focus:
1. Building NB and Cross-sell/Co-sell playbooks and narratives
2. Cross-sell/Co-sell program management
3. Tiger team efforts in India and US to scale MM/Ent business for Freshsales/Freshmarketer products
4. Sales trainings
5. Campaign management

B2B MarketingSoftware as a Service (SaaS)Problem SolvingMarketing CampaignsMarketing AnalyticsPresentations+2

Zoho corporation

Regional Marketing I Product Marketing - UK & Europe

Aug 2018 – Jul 2020 · 1 yr 11 mos · Chennai Area, India

First Regional Marketing Hire for the Europe region*
Focus Areas: GTM strategy for UK & EU - Product Marketing - Demand generation through Industry Events, Trade fairs and conferences - Customer Advocacy - Growth - Community

B2B MarketingSoftware as a Service (SaaS)Problem SolvingMarketing CampaignsPresentationsProduct Marketing