Oct 2023 – Mar 2025 · 1 yr 5 mos · Mumbai, Maharashtra, India · On-site

Apr 2022 – Oct 2023 · 1 yr 6 mos · Mumbai, Maharashtra, India

Jun 2019 – Apr 2022 · 2 yrs 10 mos · Boston, Massachusetts, United States

Mar 2017 – May 2019 · 2 yrs 2 mos · Boston

• Content and Demand Generation
• Started Pointillist's (An Altisource company) content and demand generation program from scratch which is now the lead engine for the company and exceeding MQL targets per month.
• Create and manage high-performing content as lead magnets for all stages of the funnel in the form of blog posts, ebooks, webinars, product sheets, downloadable guides, and videos
• Create content strategy (positioning, messaging, goals, metrics) and run the editorial calendar
• Marketing analytics, performance tracking and reporting. Adept at using Google analytics, SEMRush and custom analytics for reporting. Accountable for results.
• Product Marketing
• Involved in sales enablement, product marketing, customer acquisition and customer success
• Work closely with engineering, sales and product teams to understand customers, tailor marketing strategy and ultimately build thought leadership.
• SEO
• Manage on-page and offpage SEO. Within 6 months, achieved top organic search rank for all target keywords.
• Social Media Management
• Create/implement organic and paid campaigns for LinkedIn, Twitter and Facebook. Engaged in active social listening, monitoring, engaging and reporting to expand online presence and increase brand awareness.

Oct 2015 – Feb 2017 · 1 yr 4 mos · Greater Boston

• Independent marketing consultant helping startups create marketing strategy, build and maintain websites, content creation, lead generation and social media strategy & management. I have helped launch start-ups and worked with over 10 clients in North America, Europe and Asia-Pacific over the last one year.
• Generated 20x more leads than industry average for a tech startup
• Built content that secured coverage and generated leads for AI startup
• Created marketing strategy and buyer personas that led to positive change in product features of a B2C startup

Jan 2015 – Oct 2015 · 9 mos · Boston

• Responsible for marketing campaigns, branding, events, PR, content creation, lead generation and management, and analyst relations across North America and Asia-Pacific regions

Jan 2013 – Jan 2015 · 2 yrs · Boston

• Content Creation
• Producing relevant collateral for StatPro Revolution lead generation including case studies, client testimonial videos, factsheets, brochures, blogs, and press releases
• Media/external collateral mentioning StatPro including product reviews, articles, press releases, advertorials and editorial
• Partner Marketing
• Working closely with clients and partners to produce joint press releases, co-branded factsheets and presentations, events, and customized videos
• Lead generation and management
• Collaborating with the sales team in lead generation through integrated campaigns. End-to-end lead management using tools like Marketo and Salesforce
• Analyst Relations
• Building relationship with top-tier analysts
• Market research
• Manage a marketing data analyst and together we do industry research, data analysis and build a strong database of leads
• PR
• Focusing on building StatPro's brand in North America by building relationships with journalists and bloggers and creating regular press releases. Managing global press release distribution for StatPro through the news wires.
• Event Management
• Creating and managing the full North American event calendar of conferences, webinars, user groups, client events and StatPro summits
• Social Media Marketing
• Managing StatPro's social media marketing on Twitter,LinkedIn, Google+ and Facebook

Feb 2008 – Jun 2010 · 2 yrs 4 mos

• Responsible for building case studies, corporate marketing collateral and other sales tools. Developed and run the company's global webinar, seminar and key industry events participation program; brand coordinator supporting global staff in implementing brand identity guidelines; management of client newsletter; handle entire corporate advertising budget; devising strategies to implement and measure marketing analytics; liaison with web team for website content creation and management; responsible for overall brand communication including copywriting and editing.

Jan 2006 – Jan 2008 · 2 yrs

• Designed marketing collateral, product brochures, client presentations for Priority Circle. Enabled the Priority Circle Business Division by training sales force to provide complete financial planning solutions.

Jan 2005 – Jan 2006 · 1 yr

• Designed marketing collateral, product brochures, client presentations for Priority Circle. Managed Customer events involving over 200 people. Created “Finsight”, a training series to cover all aspects of financial knowledge relevant to sales force and personally trained over 500 sales personnel on the same.

Jan 2004 – Jan 2005 · 1 yr · Mumbai Metropolitan Region

• Managed client relationships, assisted clients to build portfolio of investment products, ascertained key factors to profile potential customers based on risk class, and assessed efficiency of current investment patterns to meet customer’s future financial goals.