Scott Albro

Founder

San Francisco, California, United States25 yrs experience
Highly Stable

Key Highlights

  • Co-founded TOPO, a leading B2B GTM advisory firm.
  • Successfully launched Gartner's first SaaS application.
  • Built AI solutions to optimize sales strategies.
Stackforce AI infers this person is a SaaS and B2B growth strategist with extensive advisory experience.

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Skills

Core Skills

Go-to-market Strategy

Other Skills

Start-upsSaaSMarketingBusiness DevelopmentSocial MediaContent MarketingVenture CapitalOnline AdvertisingDigital MediaSalesLeadershipProduct DevelopmentExecutive ManagementCorporate DevelopmentBusiness Strategy

About

Great startups don't win on product alone. What separates breakout companies from the rest is everything around the product – a dominant narrative, tight customer feedback loops, a compelling founder brand, manufactured moments, asymmetric growth bets, secret early adopter cults, arcane GTM tactics, the founder as sales rep zero. Every year, I work with ~5 startup founders to make those things real. Why me? I co-founded TOPO and built it into the go-to research and advisory firm for B2B GTM. Along the way, we helped companies like ServiceNow, Snowflake, Twilio, Procore, and Google (and hundreds of others) achieve breakout, scalable growth. If you're a founder and want to learn more about the things around the product, let me know.

Experience

Goldie

Founder and CEO

Jan 2023Jan 2024 · 1 yr · San Francisco Bay Area

  • Built an AI application that helped sales teams run the right sales plays based on proven patterns. Good early traction, but not afraid to admit that we shut company down because of the Bitter Lesson (look it up), an extremely crowded GTM tech landscape, and startup power law dynamics. Just seemed like a lot of headwinds.
Go-to-Market Strategy

Gartner

Group Vice President, New Product

Jan 2020Jan 2022 · 2 yrs · San Francisco Bay Area

  • Joined Gartner via its acquisition of TOPO. After leading the Gartner/TOPO integration, successfully built and launched Gartner's first SaaS application, designed to help clients evaluate and purchase critical technologies. Strategy was to evolve from data/insights provider to SaaS application(s) to explicit two-sided marketplace.
Go-to-Market Strategy

Topo inc.

Founder and CEO

Jan 2013Jan 2020 · 7 yrs · Redwood City

  • Acquired by Gartner in 2020. TOPO was a research and advisory firm that studied 100s of the world's best sales and marketing organizations in an effort to understand precisely what they were doing in areas such as process, people, and technology. We used this data to provide clients like Google, Procore, ServiceNow, Snowflake, Twilio, etc... with research, advisory support, and consulting to help them grow faster. We also hosted TOPO Summit, an annual event that brought together 2,000 sales and marketing leaders to share proven best practices. As a bootstrapped business, we punched way above our weight, supporting over $20B in client revenue, all thanks to our remarkable team of analysts.
Go-to-Market Strategy

Tippit

Founder and CEO

Jan 2005Jan 2012 · 7 yrs · San Francisco, California, United States

  • Tippit was a digital media company that was acquired by Ziff Davis. We owned and operated a network of websites that helped professionals make better technology decisions in areas like CRM, telephony, and finance software. Major accomplishment was developing a vertically-integrated model that allowed us to monetize traffic in excess of $1,000 RPM.
Go-to-Market Strategy

Covalent

Various Executive Positions

Jan 2000Jan 2004 · 4 yrs · San Francisco, California, United States

  • Covalent was the leading provider of products and services for Apache Tomcat and Apache HTTP, the world's leading Web server. Basically shut the company down, but two team members/absolute legends (Mark Brewer and Javier Soltero) acquired the technology assets of Covalent and built two great businesses which were ultimately acquired by VMware.

Corio inc

Director Business Development

Jan 1998Jan 2000 · 2 yrs · Redwood City, California, United States

  • Corio was an application service provider (ASP) that delivered enterprise applications like PeopleSoft and Siebel to its clients via the internet - basically the first generation of SaaS. Corio completed a successful IPO and then was acquired by IBM.

G2 research

Market Research Analyst

Jan 1996Jan 1998 · 2 yrs · Mountain View, California, United States

Education

Duke University

Jan 1987Jan 1991

Sun Valley Community School

Jan 1983Jan 1987

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