Feb 2021 – Jan 2024 · 2 yrs 11 mos · On-site

• Expedite SMB ad sales and customer growth operations in APAC, envisioning and building up foundation to drive Meta's sales. Onboarded, managed and expanded vendor partners, recruited team, setup operations and playbook to drive sales outcomes.
• Key achievements:
• Builded $100Mn ARR SMB acquisition and growth revenue from scratch in APAC market via vendor channel.
• Increased cumulative ROI by 50 times from global vendor sales and customer growth operations.
• Recognised as XFN champion for owning programs globally. Designed 1st ever sales and customer growth program to help small developers capture greater revenue on Audience Network platform.
• Core responsibilities:
• Vendor Sales, Sales Management, Growth Operations, Business Planning, Go-To-Market Strategy, Program Management, Revenue Management, Vendor Management, Outsourcing, Stakeholder Management

Oct 2019 – Feb 2021 · 1 yr 4 mos · On-site

• Directed vendor sales and growth across APAC, launching and scaling business from scratch to build up team of vendor contractors inside sales channel.
• Core responsibilities:
• Sales Management
• Vendor Management
• Growth Operations
• Business Planning
• Go-to-Market Strategy
• Program Management
• Vendor Management
• Revenue Management
• Customer Relationship Management
• Cross-Functional Team Leadership
• Stakeholder Management
• Key achievements:
• Instigated regional growth business to acquire 6-figure revenue annually in 2 years. Developed business plan, formulated operational playbook, recruited team of 20, and integrated operational processes.

Jan 2018 – Oct 2019 · 1 yr 9 mos · On-site

• Accelerated mid-market developer acquisition and growth for IND and SEA as 1st hire for role to expand Meta’s regional market share.
• Core responsibilities:
• Partnership Management
• New Acquisition
• Go-to-Market Strategy
• Thought Leadership
• Revenue Management
• Customer Relationship Management
• Stakeholder Management
• Key achievements:
• Delivered 76% YoY growth via effective account management, go-to-market strategy, and relationship-building efforts.
• Achieved 30% incremental revenue. Expanded outsourced support channel as sales and customer driver for SMBs in APAC, and supported launch of Rewarded video format.

Jan 2017 – Jan 2018 · 1 yr · Bengaluru Area, India

• Drove management for enterprise sales of advertising solutions in IND which was previously untapped, with key clients such as Samsung, LG, IFB, and Whirlpool.
• Core responsibilities:
• Sales Management
• Ecommerce
• Revenue Management
• Customer Relationship Management
• Cross-Functional Team Leadership
• Stakeholder Management
• Key achievements:
• Tripled revenue within 2 quarters via effective optimisation strategies, and eliciting higher budget and advertising spend.

Jun 2015 – Jan 2017 · 1 yr 7 mos · Bengaluru Area, India

• Spearheaded establishment of affiliate advertising business in IND and China to capture >INR 1 CR monthly within 1 year. Recruited and led team of 7 for operations, delivery, and publisher partnerships.
• Core responsibilities:
• Performance Advertising
• Sales Management
• Partnerships
• Partner management
• Cross-Functional Team Leadership
• Stakeholder Management
• Key achievements:
• Scaled business to capture >INR1 CR monthly in 1 year; later received Rock Star Team Award as fastest growing team.
• Doubled ROI for ecommerce advertisers within 6 months via effective audience targeting. Set up operations, including optimisation, media buying, and delivery processes.

Oct 2014 – Jun 2016 · 1 yr 8 mos

• Founding team member to conceptualise and launch InMobi's affiliate channel (Wadogo). Identified gap and pitched idea to C-suites to secure business sponsorship and scaled business from zero to over $20Mn yearly run rate before exiting.
• Core responsibilities:
• Business Planning
• Affiliate Marketing
• Go-to-Market Strategy
• Revenue Management
• Cross-Functional Team Leadership
• Stakeholder Management
• Key achievements:
• Established and grew affiliate business to capture 8-figure revenue yearly, onboarding >150 publishers. Built up team, developed business and go-to-market plan, launched pilot, and set up website and operations.
• Won Avengers Award for fastest scaling business at InMobi, and Real Star Award for closing >100 partnerships.

Mar 2013 – Oct 2014 · 1 yr 7 mos

• Managed portfolio of 50 key accounts across APAC, with clients including Amazon, Flipkart, Ola, and Uber. Led ad-hoc project to build up teams from scratch across 3 new InMobi locations.
• Core responsibilities:
• Key Account Management
• Project Management
• Cross-Functional Team Leadership
• Stakeholder Management
• Key achievements:
• Grew IND revenue by 200% in 6 months, applying new ecommerce strategy and scaling revenue with key advertisers.
• Set up and train new teams across CHN, JPN, and KOR, establishing advertising operational processes from scratch.

Jan 2012 – Feb 2013 · 1 yr 1 mo

• Owned key accounts deliver as well as operations for Japan market.

Jun 2010 – Jan 2012 · 1 yr 7 mos

• Ad operations, campaign management and scaled support globally.