Jun 2021 – Mar 2023 · 1 yr 9 mos · Chicago, Illinois, United States

• Responsible for lead generation with and through top-managed Tableau SI, Tech, and Reseller partners across U.S. and Canada, including Accenture, Atrium, Deloitte, Capgemini, Snowflake, Slalom, and others. Pushed accountability for partner marketing KPIs and hosted quarterly business reviews of productivity and learning. Delivered $14M in marketing-attributed bookings in 2022 (15% of total Tableau Partner bookings). Appointed as Global Field Marketing Lead for Tableau at Dreamforce 2022, including project management, team alignment and management, and executive reporting and communication - globally recognized for stellar execution.

Jan 2018 – Jul 2019 · 1 yr 6 mos · Chicago, Illinois

• Established a U.S. partner marketing program for the top 25 Episerver partners to increase pipeline generation. Highlights include forming, launching, and managing the marketing development fund (MDF) program and budget. Delivered 50% of the channel pipeline from Managed Partners and channel marketing efforts in 2018 - 2019. Recognized at Q3 2018 kickoff for successfully launching an innovative full-scale campaign to capture new business from existing Microsoft Dynamics clients – adopted globally. Created quarterly co-op marketing programs to grow the pipeline of the top 20 partner accounts by 10% in 2018, including Avalara, Capgemini, Perficient, RedShelf, Sogeti, Valtech, and others.

Nov 2016 – Jan 2018 · 1 yr 2 mos · Chicago, IL

• Delivered annual marketing strategy and GTM programs for the Automotive business unit- the largest grossing market for the company. Collaborated with product marketing, Communications, and sales to establish messaging, positioning, and strategy to drive an increased pipeline. Ignited a 7% increase in web traffic and 20 new MQLs by utilizing a multi-channel digital campaign method. Spearheaded an extensive co-marketing campaign (2017), resulting in a surge in credibility and increased closed contracts. Implemented streamlined metrics tracking and reporting across marketing and leadership.

Oct 2014 – Oct 2016 · 2 yrs · Naperville, IL

• Refined the nebook.com website to reflect trends in consumer behavior and best practices in digital, which yielded a 21% increase in traffic and a 30% increase in acquisitions. Overhauled email marketing content calendar, increasing open rate by 20%, leading to an above-industry average of 36%. Launched lead generation processes through nebook.com, growing the customer database by 12%. Modernized customer-facing website to support SEO by establishing digital campaigns and compelling content. As a subject matter expert throughout the project, I was an integral part of implementing a new CRM Sales tool. I acted as a project manager to research and stand-up a new email tool in a matter of four months.

Jun 2014 – Oct 2014 · 4 mos · Naperville, IL

• Supported marketing operations with the development and implementation of promotional content and strategic communications to endorse in-store events, generate new leads, and increase Neebo.com and Nebraska Book Company awareness. Sole B2B Marketer for Nebraska Book Company, responsible for the relationship with private bookstores, overall B2B messaging, and strategy. Transitioned to the sole Digital Marketer for Nebraska Book Company after the sale of Neebo. Secured $1.6MM incremental revenue through the newly developed back-to-school rush email campaign. Streamlined and reduced the workload required to support and execute over 45 small and four large trade shows annually.

Jan 2012 – Jun 2014 · 2 yrs 5 mos · Channahon, IL

• Responsible for the Automotive and RV product marketing strategy and event execution. Hired and managed two marketing interns during my tenure. Reduced Marketing spending by 20% YOY by streamlining the apparel program. Grew internship program and retention by 25% through the development of an interactive Marketing Internship Program. Expanded trade show strategy across six large trade shows and over 30 regional OEM shows annually. Reduced trade show marketing spend by 7% while increasing the impact through email marketing campaigns in combination with new materials and displays. Executed an internal marketing campaign and a hands-on awareness event; achieved a 5% increase in participation in the corporate safety program, which led to over two years injury-free at the Joliet plant. Established a marketing internship program and managed all marketing interns.

Jun 2011 – Jan 2012 · 7 mos · Bradley, IL

• Responsible for virtually unlimited marketing spend, corporate branding, trade show organization, press release creation, and distribution. Produced content and secured advertising for Peddinghaus' external publication. Expanded brand and product awareness by developing external publications and case studies. Regulated corporate website and extensions, including social media sites and corporate blog.
• Established a proactive content strategy for social media channels.

Sep 2009 – May 2011 · 1 yr 8 mos · Middleton, WI

• Responsible for corporate branding, product launches, sales team support, trade show organization, training and implementation of SalesForce CRM, communications to internal and external customers and oversite of the strategic marketing plan. I assisted in managing the annual marketing budget, including media planning and the production of marketing materials promoting the brand. Increased sales by 10% by implementing third-party catalogs. Increased website and trade show traffic through email and social media campaigns. Developed a fool-proof system to manage over 140 small trade shows annually. Increased website traffic by 7% by adjusting Google AdWords campaigns. Appraised ROI of campaign tactics, including email, coupons, and advertising against plans and goals.