Adithya Raj

CEO

Bengaluru, Karnataka, India15 yrs 6 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Spearheaded 4X growth in Titan's wearables business.
Established JBL as a top audio brand in India.
Successfully launched multiple product lines in India.

Stackforce AI infers this person is a Sales and Marketing leader in the Consumer Electronics industry.

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Skills

Core Skills

SalesMarketingE-commerceBusiness Planning

Other Skills

Business AnalysisCRMChannel ManagementCorporate CommunicationCustomer Relationship Management (CRM)Demand ForecastingInventory ManagementLeadershipMarket IntelligenceMarketing StrategyP&L ManagementProcess ImprovementsSales EventsScheme PlanningVendor Management

About

Accomplished Sales & Marketing leader with 15+ years of experience in E-commerce, Offline Channels, Trade Marketing, and Brand Management. Proven track record of building and scaling multi-million-dollar businesses, driving category creation, and accelerating growth for leading lifestyle brands in India through strategic sales and marketing execution. As Head of Sales & Marketing – Wearables at Titan Company Ltd., I lead a high-performing team focused on driving revenue growth across E-commerce and Offline channels, executing high-impact marketing campaigns, and managing P&L. I have spearheaded 4X growth in Titan’s wearables business, establishing the brand as one of the top three smartwatch players in India.

Experience

Harman international

2 roles

Business Head- Online

Promoted

Jun 2025 – Present · 9 mos

Online Business Head

Aug 2017 – Aug 2022 · 5 yrs · Bengaluru, Karnataka, India

Led the launch and expansion of the E-commerce business in India, scaling it beyond $100M and establishing JBL among the top three audio brands in India.
Developed and executed business planning strategies with E-commerce partners.
Established exclusive launch and sustenance plans, crafting GTM and PLC strategies.
Managed P&L and bottom-line optimization, ensuring sustainable profitability.
Drove process improvements and customized business models to maximize results.
Selected for the Global Leadership Coaching Program (Step-Up).

E-commerceBusiness PlanningP&L ManagementProcess Improvements

Titan company limited

Head of Sales & Marketing- Wearables

Aug 2022 – Jun 2025 · 2 yrs 10 mos · Bengaluru, Karnataka, India

Established Titan Wearables as one of the top three smartwatch brands in India, scaling topline revenue to Rs.800Cr+ from less than Rs.170Cr in FY22.
🚀 Scaled Titan Wearables' market share from <1% to 10%, leading strategy across sales (Online & Offline), marketing, GTM, product, and channels.
📈 Drove revenue growth by building strategic partnerships and expanding a robust channel network across Online & Offline space.
🎯 Expanded product portfolio from <10 SKUs to 35+ in Fastrack & 15+ in Titan, strengthening brand differentiation.
📢 Led high-impact marketing (e.g., Follow Yourself campaign) and transformed performance marketing with a data-first, digital-first approach.
💡 Optimized P&L, pricing, and promotions, ensuring profitability and sustainable growth.
🔹 Spearheaded business transformation, redesigning the app, SOPs, and policies to align with industry needs.

Channel ManagementMarketing StrategyDemand ForecastingSalesMarketingP&L Management

Leeco

Sr. Manager Online Business - Smart Devices

May 2016 – Jul 2017 · 1 yr 2 mos · Bangalore

Successfully launched LeEco Phones, TVs & Accessories in India
Owning P&L responsibility with key focus on Schemes, promotions & Inventory Management
Conceptualized, formulated and executed highly successful 3 flash sales for TVs, first time in India TV industry
Successfully conceptualized and implemented special sales events (EPIC919, Singles Day, LeMall For All)
Set Business process across D2C channel and brought in various service providers to help improve operational efficiencies and customer experience in logistics, product exchange, extended warranty, payment solutions

P&L ManagementInventory ManagementSales EventsSalesMarketing

Lg electronics india pvt ltd

DM

Jun 2010 – Mar 2016 · 5 yrs 9 mos · Bangalore, Karnataka

Entirely accountable for scheme planning, forecasting and primary / secondary sales amounting up to annual turnover of 150 Crores of Regional Speciality Stores in Karnataka
Successfully enabled network formation – formed a strong network of 4 distributors and 125 retailers/resellers for the LG HE/HA products
Opened 25 LG Exclusive Showroom with continuous tracking on ROI and expansion
Handling pricing and scheme negotiations on monthly basis with Trade Partners
Daily Market visit to increase reach and extraction of product portfolio in Market
Responsible for competition tracking, market intelligence and also oversee basic product & marketing management extraction
Evaluate marketing budgets periodically including manpower planning initiatives and ensure adherence to planned expenses
Managing corporate communication, brand image building & product awareness campaigns
Written communication / Monthly commitments settlements (Account Reconciliation) / Balance confirmations
Recognitions
Best Area Manager Award by MD in 2013 and got selected for Fast Track Promotion Program (FTPP)
Best functional Employee for the Month Jan’15
5th position for Channel Management for 2012 across India
2nd position for Channel Management for 2011 across India and awarded with 2.5Lacs cash
1st position across India for the first ever AM Premium Product Achievement Award Program for Q2 2012