Apoorva Hegde

Product Marketing Manager

Bengaluru, Karnataka, India6 yrs 8 mos experience

Most Likely To Switch

Key Highlights

Five years of experience in product marketing.
Expert in crafting effective marketing strategies.
Proven track record in increasing product adoption.

Stackforce AI infers this person is a Product Marketing Specialist in the SaaS industry.

Contact

apoorvahegde935@gmail.com 9535741754 LinkedIn

Skills

Core Skills

Product MarketingGo-to-market StrategyMarketing CampaignsGrowth StrategiesContent MarketingSeo

Other Skills

Analytical SkillsAutoCADBloggingCompetitive IntelligenceCompetitive LandscapeConfluenceContent ManagementContent StrategyCopy EditingData AnalysisData ManipulationFreshbooksGoogle AnalyticsKey Performance IndicatorsKeyword Research

About

With five years of experience in product marketing, I help SaaS companies grow and scale their products and newly launched features. I have a passion for learning and analyzing products, consumers, and factors that drive them, and translating them into effective marketing campaigns and strategies. As a Product Marketing Manager at SpotDraft, I work with the product, sales, and customer success teams to create and execute go-to-market plans, positioning, messaging, and content for our automated contract management solutions. I also conduct market research and segmentation, identify customer needs and pain points, and craft compelling stories that showcase the value and benefits of our products. My goal is to increase product awareness, adoption, and retention among our target audiences.

Experience

6 yrs 8 mos

Total Experience

11 mos

Average Tenure

1 yr 5 mos

Current Experience

Yubi

Product Marketing Manager

Dec 2024 – Present · 1 yr 5 mos · Bengaluru, Karnataka, India

Keka hr

Product Marketing Manager

May 2024 – Nov 2024 · 6 mos · Bengaluru, Karnataka, India

Spotdraft

Product Marketing Manager

Dec 2022 – Jan 2024 · 1 yr 1 mo · Bengaluru, Karnataka, India · Hybrid

Market SegmentationMarketing CampaignsCompetitive IntelligencePresentationsUser BehaviorPositioning (Marketing)+18

Xoxoday

Product Marketing Manager

Jul 2022 – Nov 2022 · 4 mos · Bangalore Urban, Karnataka, India

Marketing CampaignsPresentationsKey Performance IndicatorsPresentation SkillsAnalytical SkillsManagement+3

Maas

Assistant Product Marketing Manager

Jul 2021 – Jul 2022 · 1 yr · Bangalore Urban, Karnataka, India

Market SegmentationMarketing CampaignsCompetitive IntelligencePresentationsPositioning (Marketing)Key Performance Indicators+11

Affle

Assistant Manager - Marketing

Jul 2021 – Jul 2022 · 1 yr · Bangalore Urban, Karnataka, India

Market SegmentationMarketing CampaignsPresentationsKey Performance IndicatorsPresentation SkillsAnalytical Skills+5

Beaconstac hq

Product and Content Marketing Manager

Sep 2019 – Jul 2021 · 1 yr 10 mos · Bengaluru Area, India

1. Create original content with the aid of thorough research in line with the best SEO practices to improve engagement with prospects, partners, and customers for the Beaconstac blog.
2. Write clean, well-polished copy to contribute to the company's social media platform and other marketing channels.
3. Establish a workflow for requesting, creating, editing, publishing, and retiring content.
4. Build, implement, and update effective SEO strategies to improve blog performance, push visitors into the marketing funnel, and increase conversions.
5. Perform in-depth competitor analyses to check competitor activities with ad placement, keyword use, and landing pages.
6. Maintain a continuous data check via Google Analytics, Google Search Console, Ahrefs, and other SEO-driven websites to increase customer engagement and conversions by optimizing and enhancing campaigns based on current trend data.
7. Manage and lead third-party agencies to scale up high-quality backlinks and guest posts to improve the overall ranking of Beaconstac.
8. Edit, review, and publish guest posts from high-authority websites to improve visibility and add value to the quality of the Beaconstac blog.

Marketing CampaignsPresentationsKey Performance IndicatorsPresentation SkillsAnalytical SkillsManagement+5

Zinnov

Technical Content Writer

Oct 2018 – Apr 2019 · 6 mos · Bengaluru Area, India

1. Evaluated project requirements and content standards for each project to produce copy in line with a creative structure.
2. Utilized exceptional writing, editing, and proofreading skills to produce engaging and error-free content.
3. Prepared and delivered a wide range of reports, covering topics ranging from Gender Diversity and Anti-Money Laundering to Psychology.
4. Created talent and sales schema reports for Draup platform, summarizing a company's vertical, sub-vertical, service providers, top executives, product line, and region.
5. Prepared insights of company reports that were published on Draup LinkedIn.