Feb 2022 – Aug 2022 · 6 mos · Noida, Uttar Pradesh, India · Hybrid

May 2021 – Feb 2022 · 9 mos · Noida, Uttar Pradesh, India

• Develop GTM strategy for Payer Enterprise data platform(EDP) and create the strategic blueprint to achieve pipeline targets.
• Ideate and execute campaigns to generate leads, awareness and interest for EDP, CMS compliance solutions, CDI and Payer Digital Transformation solutions
• Develop core positioning, buyer personas, messaging hierarchy and pitches for the identified target audience.
• Collaborate with Innovaccer Leadership team and cross-functional heads across sales, product, and marketing functions to align strategies in achieving category business goals
• Performing in-depth market analysis to identify current market trends and growth opportunities.
• Build, execute, and optimize marketing activities to drive engagement via conferences, workshops, and online events

Jun 2019 – May 2021 · 1 yr 11 mos · Gurgaon, India

• Work with the CEO, sales, and strategy teams to define product vision, product roadmaps and market penetration goals
• Determine product pricing by utilizing market research data, competitor pricing, reviewing production and sales costs, and anticipating volume of business
• Work with sales on proposals, product packaging and pricing strategy based on current industry trends and customer needs
• Analyze and report campaign performance on Power BI dashboard, based on pipeline and quality of leads generated
• Work with the product teams and industry partners to define product go to market strategy, USPs and specifications for the
• entire range of offerings
• Keep a track on consumer trends and opportunities for new product development and enhancement of existing products

Jun 2017 – Jun 2019 · 2 yrs · Bengaluru Area, India

• My Key Responsibilities include:
• Head of Platforms, Software Products vertical marketing and Consulting portfolio for technology unit
• Lead generation campaigns for solutions and services in the areas of Internet of things, analytics, AI and cognitive platforms and digital offerings
• End to end ownership of Wipro’s participation in industry events, partner events, Wipro wide events
• Tracking and communicating progress on ongoing deal pursuits, pipeline and other business highlights
• Working closing with partners and sales team to build partner ecosystem
• Collaboration with customers and partners to explore joint GTM and cross-selling opportunities
• Working with analysts and subject experts on Thought leadership/POV to showcase Wipro’s prowess in latest technologies
• Leveraging online channels for promoting key achievements, product/service launch, thought papers and articles, lead generation and brand awareness
• Corporate storytelling through visual content creation (infographics / videos) for the SBU verticals’ offerings/solutions
• Market sizing and opportunity analysis for new products, services and IPs to define product/service roadmap

Apr 2016 – Jun 2016 · 2 mos · Mumbai Area, India

• KEY RESPONSIBILITIES
• Strategized product development roadmap through competitor analysis, customer need assessment for Mia Mia app/website
• Responsible for improving the UI/UX of the product through study of the recent trends in minimalist design in web
• and mobile.
• Drafted the promotion strategy for the product on conventional media like radio ads, newspaper ads and entrepreneurial blogs

Jul 2012 – Jul 2015 · 3 yrs · Noida Area, India

• GET Hiring Program 2014-2015
• Worked with project managers for understanding the GET demand in terms of their number requirements
• Administered training schedules and modules for GET Hires through co-ordination among respective teams
• ➢ Unix SOE Platform development
• Successfully Implemented ACE (Automated compilation Engine) for creating compiled tars for Unix flavour OS
• Expedited system process by automating software and firmware patch collection for RHEL, AIX, HPUX and Linux
• ACHIEVEMENTS
• Sensitivity: Internal & Restricted
• Presented with token of Appreciation for execution excellence for customer impact/Value added, 2013
• Achieved token of Appreciation for quantity of work output for collecting Unix patches (00’- ’13) in 2 weeks