Oct 2023 – Apr 2024 · 6 mos · Bengaluru, Karnataka, India · On-site

• Product Marketing & Strategy | Product stack owner - Disbursals: Payouts - Connected Banking, Vendor Payments | NBFC & LSP Payments Stack - digital lending, co-lending | New Initiatives - Escrow as a service [One Escrow]
• Responsible for scaling industry-first products, 0:1:10:100

May 2022 – Oct 2023 · 1 yr 5 mos · Bengaluru, Karnataka, India · On-site

• Product Owner - One Escrow - Escrow as a service, Payouts: Fund Sources - Corporate Credit Card, Current Account [Connected Banking], Vendor Payments [Invoices, Tally], NBFC DLG Payments stack, Co-lending sol, Cashgram [Payout links]
• Product & and feature adoption: Developing and executing effective go-to-market strategies including and TAM analysis, for new product launches. Created thought leadership and the first-mover advantage for the DLG suite of products.
• Market Research: Conducting thorough market research, and customer interviews to acquire valuable insights. Developing marketing plans and activities to retain existing customers and acquire new ones.
• Top-of-the-funnel optimization: Collaborating across teams to optimize and track the entire sales funnel for the product. Regularly monitoring the KPIs, and utilised data-driven insights to identify areas for growth.
• Influencing the product roadmap: Shaping the product roadmap by staying updated on the competitive landscape. Proactively identifying opportunities for product growth to maintain a competitive edge.
• Product Evangelism: Acting as the primary thought leader for the product, internally & externally, building brand awareness in alignment with the company's overall brand identity.
• Sales Enablement: Empowering sales with strategic guidance during all phases of the sales cycle with the creation and development of sales collaterals, product & training demos. Developing enterprise sales kits, testimonials, and case studies to enhance the conversion funnel and drive customer engagement. Led a series of webinars on Payouts and RBI’s DLG. Creating thought leadership & maintaining the status quo.

May 2021 – May 2022 · 1 yr · Chennai, Tamil Nadu, India · Remote

• Launch: Instrumental in handling the bundling launch of Freshstack - 'Freshdesk+Freshsales', for startups. Contributed to the salesplay and enablement for 'Freshmarketer for Shopify'.
• Product & feature adoption: Co-created campaigns for new feature releases with the product and design teams, and drove feature adoption.
• Communicated value prop. & provided high-value sales training.
• Designed client-specific pitch decks for $3000+ MRR accounts for first-level pitches.
• Analysed qualitative and quantitative win-loss data for SMB deals.
• Developed E2E sales enablement collaterals (battle cards, FAQs, Email templates(across 9 industries), call scripts, brochures, pitch decks, feature lists).
• Built comprehensive SMB specific kits for sales interaction with customers.
• Internal comms: Created, curated, and distributed a monthly BU email newsletter.
• Market, customer, and competitive analysis: Kept the pulse on the industry trends, and the players in the market, to keep ahead of the competition.
• Sales conversations: Initiated and spearheaded the 'sales insights' project to constantly interact with deal owners to provide KTs on vertical-specific use-cases.
• Customer success: Worked closely with the customer success teams operating across 5 regions to curate case studies, testimonials and a repository of customer logos.

Feb 2020 – Nov 2020 · 9 mos

• Responsible for securing business for group market by maintaining top accounts and implementing strategic relationship to achieve goals.
• Worked closely with the marketing, and production heads to work out strategies and plans for enhancing the overall sales of the company.
• Carried out surveys and research to unveil information such as market trends, viable leads, and avenues for new sales opportunities, thereby increasing the ROI.

Jul 2019 – Feb 2020 · 7 mos

• Responsible for a team of 30.
• First Project Marketeer to streamline processes for Adult Vaccination Task Force comprising of a team of 30 - SFE Parametres, SnT Tracker etc
• Responsible for their Visual Aid & Strategy for the upcoming year for specific brands and catering to new targeted specialists.
• Responsible for FAQs, Training of the team.
• Carried out all the Marketing Communication - Inputs for AVTF - Vaccination File, Speciality Wise Posters, Creative PELs.
• Visualized and presented the idea for specific Campaigns –and their strategy towards prevention.
• Coordinated brand inputs for various events @ Pune, Goa, Mumbai, Hyderabad, Delhi.
• Was empowered with the task of Brand Plan Presentation & Year plan presentation for AVTF at the annual Abbott meeting.
• AVTF Success: ~2.18 Cr Value Sales of all brands combined.(30 people for 4 months).
• CLM Analysis
• AIL Vaccination Drive coordination since the beginning. Responsible for the creative emailers and content.

Jan 2019 – Jul 2019 · 6 mos

• Responsible for a team of 5.
• Achievement of Sales Target by value, product and territory – From non-achievement of targets in Feb for all products, the territory did a 207.93% achievement in March. Continued at a 113% in May.
• Identified new business opportunities in terms of right customers, geographies. Segmentation and Targeting.
• Ensured a Successful product launch in Pune for a brand in the form of an ISP, ensured maximum attendees.
• Field Training of Associates: Hand Holding of new TBMs in Team.
• Analyzed knowledge & skill levels of TBMs & took up specific development plan to prepare them for next role. Coached & trained associates for their next position in the corporate ladder.
• Assessed the opportunity for adult immunization in different specialty and to identify the most important TG for vaccination based on the clinical condition.
• Covered 16 hospitals, 8 specialities, 172 Doctors, in a span of 35 working days only - Pune.
• Understood the opportunity, the focus patient for different specialty, also current practice and guideline support for different adult vaccines.
• Presented a detailed list of Strategies: Challenges and Recommendations to the Marketing Team.
• The project went live in July with an Adult Vaccination Task force formally recruited for selected territories across the country.

Jul 2018 – Jan 2019 · 6 mos

• Territory Planning: Studying the competitive landscape of Vaccine in Pune city to understand and deliver differentiated business by meeting targets and following all the KPI norms decided by the BU.
• Customer Centricity: Perfected in-clinic communication through individualized approach, product training and relationship building and delivered overall product performance of 154% by YTD.
• Team: Helped the team with forecasting and their personal growth with respect to analysis of data and Presentations.
• Awarded the certification of appreciation for outstanding contribution to Abbott Vaccines BU 2018-19

Apr 2017 – May 2017 · 1 mo · New Delhi Area, India

• Account Management
• Competitive Analysis: Studying the competitive landscape of LED in India for Philips Lighting for the past year. Analysing the rural market scenario for the LED market.
• Client Servicing: Developed targeted branding material and marketing content for EESL, IOCL, Philips Lighting; Everyday coordination for the artwork and creative release.
• Market Research and Branding: Field work to understand the feasibility of a product launch (spike guard) for Philips. Conducted market research and surveys for the same and came up with business recommendations.

Dec 2014 – Jan 2015 · 1 mo · New Delhi

• One of the top 80 students selected Pan India for this Winter Internship Programme, 2014.
• Included various classroom sessions, Interaction with Hon’ble Chairperson : Shri BalaKrishnan, and Members of NHRC
• Research Project work on Human Rights issue namely : 'Reproductive Health Rights'.
• Field Visit to a Police Station, Jail and an NGO conducted & Reports for the same were submitted.
• Recognized for 'Excellent' work at NHRC's Winter Internship Programme 2014.