Nov 2022 – Dec 2024 · 2 yrs 1 mo · Bengaluru, Karnataka, India

• As CMO lead the demand generation activities across channels- Market places, D2C, GT & MT. Lead the Brand, Content & Social Media, Influencers, Creative and PR teams in building WOW as the go- to brand for effective offering having the unique proposition of naturals + actives. Conceptualised the marketing playbook to building an insurgent, well loved, digital first brand leveraging influencers, moment marketing and social collabs.

Dec 2020 – Nov 2022 · 1 yr 11 mos · Bangalore Urban, Karnataka, India

• Built FreshToHome as a formidable player in the Fresh Meat and Seafood space. Crafted the proposition and unique identity across assets. Grew MAU and loyalty through category interventions and targeted communication. Signed up Ranveer Singh as brand ambassador to build FreshToHome as a known and loved brand pan India.

Nov 2019 – Nov 2020 · 1 yr · Bengaluru Area, India

• Early stage startup experience at Third Wave Coffee, where I grew a tribe of coffee loyalists for a homegrown Gen Z brand. Through digital and instore activations centered around coffee & welcoming spaces built a strong community which has kept growing. Drove retail footprint across India with a distinct tone of voice and visuals. Built loyalty and grew wallet through tech (App) and in-store interventions.

Oct 2018 – Nov 2019 · 1 yr 1 mo · Bengaluru Area, India

• As the head of marketing at Licious, I led the growth, brand, category and creative teams in driving demand across channels. Articulated the brand core and built Licious as the most loved meat & seafood brand in India through innovative marketing campaigns across media. Successfully drove category expansion into value added products to drive wallet share.

Aug 2016 – Oct 2018 · 2 yrs 2 mos

• Drive the innovation agenda for brand Good Day (Britannia’s largest brand, turnover of INR 3,000 Cr), with responsibility to conceptualize and launch products to drive the premiumization of the brand.
• P&L ownership for the most premium priced Britannia brands, Good Day Chunkies and Good Day Wonderfulls

Dec 2014 – Aug 2016 · 1 yr 8 mos

• Brand and P&L owner of the third largest and most profitable brand in Britannia, Milk Bikis .
• Led the marketing and innovation efforts on the brand. Grew the brand on the back of a series of initiatives including product, packaging and communication revamp, brand extension into adjacent categories and foray into new geographies with a superior mix.
• Recipient of the coveted 'Chairman's award' for delivering the coveted triangle of highest 'profitability- Market share- Turnover'

Dec 2013 – Dec 2014 · 1 yr

• P&L ownership of most profitable Britannia NutriChoice brands. Drove sustained growth through innovative activations in MT channel. Restaged brand by revamping packaging executed by leading UK based design firm. Communication creation using celebrity endorsement with IPL team to drive brand association of health with sport.

Jul 2011 – Dec 2013 · 2 yrs 5 mos

• Responsible for driving growth and market share of Premium Biscuit categories in Modern Trade Channel. Championed the shopper marketing capability and drove successful shopper programs with large MT Accounts. Devised and executed best in class GTM plans for new launches of Britannia in the channel.

Aug 2009 – Aug 2011 · 2 yrs

• Responsible for the implementation and monitoring of a strategic 3-year business plan to achieve significant growth
• Responsible for all the aspects of Lindt marketing in India, including communication development, print campaigns, consumers sampling, strategic alliances, digital marketing, market research, BTL activations: in-store and outdoors, PR campaigns and events
• Spearheading the Lindt retail program in India, a unique concept of experiential marketing

Feb 2007 – Feb 2009 · 2 yrs

• Brand Management:
• Handled 2 brands in the confectionery and consumer healthcare category
• Responsible for formulating and executing brand plans; working on the areas of communication development, new product development and consumer and trade activations
• Responsible for brand growth targets and brand financials
• Handled the relaunch of the consumer care brand, the packaging re haul and the brand extensionsl
• New Product development:
• Worked on managing innovation pipeline across spectrum of stage and gate processes to find future growth drivers for the company using a ‘consumer forward approach’
• Defined framework and parameters against which future ideas would be benchmarked against. The most promising ideas were then carried into the next stage of the Innovation funnel – capability & feasibility

Jun 2006 – Feb 2007 · 8 mos

• - ASM responsibilities for the consumer care business