Jan 2019 – Dec 2020 · 1 yr 11 mos · Palo Alto

• Driving joint marketing activities with Confluent's Tech Ecosystem partners.

Nov 2017 – Jan 2019 · 1 yr 2 mos · Lisa Sensmeier

• Building out, enabling and growing the channel for Cloudian.

May 2012 – Nov 2017 · 5 yrs 6 mos · Sunnyvale

• Developing marketing and programs with Hadoop ecosystem of partners.

Sep 2006 – May 2012 · 5 yrs 8 mos

• Develop channel programs to help our partners generate more revenue and be more successful selling Citrix virtualization, cloud and networking solutions.
• Incentive programs
• Marketing training and support
• Lead generating program execution
• Event support
• Channel Communications
• Program launch and documentation
• Channel collateral creation
• Vendor liaison

Nov 2005 – Sep 2006 · 10 mos · San Mateo, CA

• (Citrix Systems acquired Orbital Data in 2006)
• Worldwide channel marketing and programs strategy and development
• Channel communications and collateral development
• Creation and maintenance of a partner extranet web site
• Event planning and support
• Channel incentives

Nov 2003 – Nov 2005 · 2 yrs · Sunnyvale, CA

• Worldwide channel marketing strategy development
• Channel communications
• Collateral development
• Creation and maintenance of a partner extranet web site
• Channel Events
• Channel marketing and brand awareness
• Development of the deal registration program
• Created the channel training and enablement program

Jan 2001 – Jan 2003 · 2 yrs

• Established product and solution launch processes for product marketing on a worldwide basis.
• Ensured effective and frequent communications between thought leaders in the beginning of the process for strategic planning such as message testing and development, launch timing, field marketing plans, and sales deliverables required to meet business goals.
• Created launch plans, budgets and schedules for each launch; maintained the project schedule, met with the launch team to assure an on time and successful launch.

Jan 1999 – Jan 2001 · 2 yrs

• Created and managed the marketing plan for APAC region including channel relationship management, seminars, conferences and tradeshows, and collateral development.
• Tracked and managed program budgets, developed WW marketing development fund program and co-op program, final approver for distribution of funds.
• Developed and maintained the global channel web site, working with each region and the channel to create a database of information specific to each geographical region.

Oct 1997 – Oct 1999 · 2 yrs · Sophia Antipolis, France

• Liaison to EMEA channels for all product marketing inbound requests for enhancements, changes, and new features. Drove requested changes through product management.
• Tuned marketing messages for training, tradeshows and new product launches to match the unique requirements of the European and Middle Eastern markets.
• Managed EMEA's Analyst and consultant relations programs, holding analyst events and educating and engaging in product and company updates.
• Manager of the EMEA technical marketing team for tradeshows, seminars and customer demos.