Deepankar Meshram

Product Marketing Manager

Pune, Maharashtra, India11 yrs 6 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Expert in brand building and marketing strategies.
Proven track record in increasing client revenue.
Skilled in multi-disciplinary project management.

Stackforce AI infers this person is a Marketing Specialist with expertise in brand management and strategic communication.

Contact

Skills

Core Skills

Brand ManagementMarketing StrategyMarketing CommunicationsClient Servicing

Other Skills

AdvertisingBrand DevelopmentBusiness DevelopmentClient RelationsClient ServicesCommunicationCorporate CommunicationsCreative thinkingDigital CommunicationDigital MarketingEvent managementGoogle Tag ManagerMarket ResearchMarket researchMarketing Analytics

About

A brand creator & storyteller, aspirant marketer, passionate, self-motivated, hardworking with an altruistic personality towards educating businesses how to leverage their customer offerings with the right GTM strategy, accurate communication design & content and in choosing the right platform of communication. I’ve worn many hats in my career—an advertiser, marketer, media planner, researcher, sales officer, strategic alliance maker, event manager. As a result, I have the unique ability to manage multi-disciplinary projects and in navigating complex challenges. I love to make new professional acquaintance. Reach me out if you want to talk about technologies, marketing & music. Specialist: Brand building, brand promotion, brand and product positioning, marketing design communication development, corporate communication, inbound - outbound marketing, qualitative market research and customer study, packaging design development, environmental graphic design development, event management, media planning, sales/business development, web development, A/V development, radio jingle development, photo-shoot handling & assistance, vendor management.

Experience

Ec-council

Product Marketing Manager

Feb 2022 – Present · 4 yrs 1 mo · Pune, Maharashtra, India

Bitwise india

Brand & Marketing Coordinator

May 2019 – Jan 2022 · 2 yrs 8 mos · Pune, Maharashtra, India

Velocita brand consultants

Brand Manager

Aug 2017 – May 2019 · 1 yr 9 mos · Pune

At Velocita, my approach towards marketing communication is to increase the revenue/sales of the set of clientele I work with and be there back-end sales team support person.
Here's what I do:
Handling all types internal and external marketing communication related requirements across ATL ,BTL & Digital
Market research (macro and micro level) to strategies marketing plan for GTM strategy and to get insight of the target audience thinking process (Trend check)
Creative thinking to devise campaigns communication idea for launch or for market awareness across ATL, BTL & Digital or combination of all
Suggesting ideas to increase the channel sales and promote the product at dealers or at distributors end
Assisting photoshoots & celebrity management
Quality check across all platforms of communication
Formulating sitemap for website
Handling social media communication
Suggesting cost effective idea for installation and promotion
Suggesting print material and printing
Generating new business from the existing client or acquire new business
Vendor management
Media planning
Handling payments and budgets
Maintaining MIS
Accounts Handled:
National:
o Asian Paints
o Maersk
o IL&FS
o Aspen (Suzlon sister concern)
o Nexus Malls
State:
o Varistile - (Premium furniture)
o RKC - (Engineering)
o Prime-datamatics - (Cloud database management system)
o Techno-electra - (Ebike manufacturer)
o VRKP - (Steel manufacturer)
o Tufcon - (Steel manufacturer)
o Packwingz - (Food packaging manufacturer)
o T4U - (IOT)
o Ramsukh - (Hotels and Resorts)

Market researchMarketing communicationCreative thinkingVendor managementMedia planningSocial media communication+2

Paradigm plus

Sr. Client Servicing

Oct 2016 – Aug 2017 · 10 mos · Pune

Performing a market research (primary and secondary) was a new skill set that I embedded at Paradigm Plus Marketing Communications.
The marketing communication activities for the client encompassed ATL + BTL and with the help of market research, which define the essence of a target audience exact needs, the marketing communication output received a tremendous market response each time.
Responsible for the marketing communication for few of the premium accounts like Govind Milk and Milk products (FMCG), Symbiosis (Education) and being closely associated with the top management gave me an exposure and understanding as to how to help a business to grow from the core and how are marketing activities aligned with the sales objectives.
Ideating concepts for an advt. or product packaging to its designing & language
Positioning a company or its product in the market space
Handling media budgets upto 1cr or above
Managing an event where more 7000 people are invited
Handling TVC, Radio jingle and video bits from the creation of script till the end production
At Paradigm, I was equipped to handle it all.

Market researchMarketing communicationEvent managementMedia planningMarketing CommunicationsClient Servicing

Currency media live

Client Servicing

Oct 2015 – Oct 2016 · 1 yr · Pune Area, India

A start-up in Pune that helped me with my career start in the field of advertising and marketing communication.
At CML, I was responsible for handling ATL requirements of client, understanding various activities at client's end that requires designing attention, explaining the same to the designers to get the required output and helping the company with business generation.
Because of a good knowledge in finance, I was able to devise budget specific media plans and cost effective marketing campaigns for the on board clients which eventually helped the company to acquire more accounts.

Crisil limited

Business Development Officer

Jun 2014 – Jul 2015 · 1 yr 1 mo

Crisil limited is the biggest research hub and the 1st credit rating agency of India. The name is well respected in the world of finance. Here, I was a part of the business development team which focused on enlightening the MSME sector company with various benefits (Gov. and Non-gov.) of getting a credit rating from Crisil.
I used to target the company's CEO or MD, so that the services & its benefits can be directly be explained to the decision maker in the hierarchy which resulted in spot closure of mandates.
My network, which was spread across banks like SBI, Standard chartered & Oriental Bank's head or credit manager, also served as a great connect for generating business.
During my tenure at Crisil, I was termed as the best performer of Maharashtra.