Ashwin Palo — Associate Partner

I am an assistant director of Data & Analytics at HSBC, where I leverage my expertise in data science for performance marketing and customer experience to drive growth and innovation for the bank's digital media analytics and media optimization solutions. I have over 12 years of experience in digital marketing, Strategy, product management, across various industries, including e-commerce, SaaS, real estate, and technology. Here I solve business related problems associated with Customer Acquisition, Mobile App Journeys, NPS, product flows, idea feasibility and execution related problems. Most importantly cross collaboration with other teams to get the best out of them is one of my primary goal. Collaborating effectively with cross-functional teams (sales, product, etc.) to design and implement successful marketing initiatives. Managing performance marketing activities including funnel optimization, paid advertising (Google Ads, SEM, Native Advertising Platforms, Social Media Marketing, Meta Ads, Ad Networks), affiliate partnerships, and ad fraud management. Driving organic user acquisition through App Store Optimization (ASO) and Search Engine Optimization (SEO) strategies. Developing prompts to engineer the output of AI Tools to enhance and refine the performance. My passion is to Strategize and drive revenue to the organization by acquiring and nurturing new and existing customers respectively. I love to identify marketing trends, and use them to create content by leveraging technology. I help local markets to strategize GTM for any versions of the new product. I love to create and cultivate software products that harness the power of data and cutting-edge technologies to fuel growth, optimize marketing investments, and enhance customer journeys. I have built and operationalized a multi-touch attribution platform in-house, developed a GPT-3 algorithm for marketing activities, and analyzed user behavior in HSBC's ecosystem. I have also devised data science models for forecasting trends to identify CPC of keywords, unit media cost per revenue generated. I am always eager to learn new skills, tools, and methodologies to solve complex problems and deliver value to my clients and stakeholders.

Stackforce AI infers this person is a Fintech and MarTech expert with a strong focus on data-driven marketing strategies.

Location: Bengaluru, Karnataka, India

Experience: 13 yrs 5 mos

Skills

Data & Analytics
Marketing Strategy
Product Management
Data Science
Digital Marketing
Customer Experience
Marketing Effectiveness
Data Analysis
E-commerce Marketing
Account Management
Performance Marketing
B2b Marketing
Product Marketing
Digital Acquisition
Startup Operations

Career Highlights

Expert in leveraging data science for marketing innovation.
Proven track record in driving customer acquisition strategies.
Skilled in cross-functional collaboration for project success.

Work Experience

HSBC

Assistant Director Marketing, Product & Data & Analytics (8 mos)

Assistant vice president data and analytics (5 mos)

AVP Data & Analytics | Digital Analytics | Media Optimization & Marketing Effectiveness | CLCM (3 yrs 2 mos)

Marketing Measurement Consultant | Ad Tech | MTA | Global Media Optimization & Effectiveness (1 yr 3 mos)

Google

Senior Account Coordinator | E-Commerce, OTT, Music, B2B | Paid Search | Shopping Ads | UAC (1 yr 3 mos)

Webenza India Pvt. Ltd.

Digital Marketing Manager | Performance Marketing | CRO | Creative Optimization (1 yr 5 mos)

ZippServ

Product Digital Marketing Manager | Digital Acquisition | SEO | Product Development (11 mos)

flipClass

Assistant Product Marketing Manager | Customer Acquisition | Product Design (2 yrs 5 mos)

Merrykit

Co-Founder (1 yr 6 mos)

JK Paper Ltd.

Mechanical Engineer (1 yr 11 mos)

Education

EPGM at Indian Institute of Management, Lucknow

Certificate Program at Indian Institute of Management, Kozhikode

Master's in Power Management at National Power Training Institute, Nagpur (Under Ministry of Power, Govt. of India)

Bachelor of Technology - BTech at Indira Gandhi Institute of technology, Sarang(Parjang), Dhenkanal, Orissa

Executive Program in Advanced General Management at Indian Institute of Management, Lucknow

Ashwin Palo

Associate Partner

Bengaluru, Karnataka, India13 yrs 5 mos experience

Most Likely To SwitchAI Enabled

Key Highlights

Expert in leveraging data science for marketing innovation.
Proven track record in driving customer acquisition strategies.
Skilled in cross-functional collaboration for project success.

Stackforce AI infers this person is a Fintech and MarTech expert with a strong focus on data-driven marketing strategies.

Contact

Skills

Core Skills

Data & AnalyticsMarketing StrategyProduct ManagementData ScienceDigital MarketingCustomer ExperienceMarketing EffectivenessData AnalysisE-commerce MarketingAccount ManagementPerformance MarketingB2b MarketingProduct MarketingDigital AcquisitionStartup OperationsEngineeringProcess Optimization

Other Skills

AI-powered PersonalizationAd Fraud ManagementAdobe AnalyticsAdvertisingAnalytical SkillsArtificial Intelligence (AI)Artificial Intelligence for BusinessBankingBasic HTMLBudget EstimationBusiness AnalysisBusiness ManagementBusiness Relationship ManagementBusiness StrategyC

About

Experience

13 yrs 5 mos

Total Experience

2 yrs 2 mos

Average Tenure

5 yrs 6 mos

Current Experience

Hsbc

4 roles

Assistant Director Marketing, Product & Data & Analytics

Promoted

Oct 2025 – Present · 8 mos

Analytical SkillsAdvertisingArtificial Intelligence for BusinessBusiness ManagementData & AnalyticsMarketing Strategy

Assistant vice president data and analytics

May 2025 – Oct 2025 · 5 mos

I manage unsecured lending and accounts product and it’s experience for customers for Hong Kong market. I have defined and executed product roadmaps with a focus on personalized acquisition and cross-sell journeys across
web, mobile, and physical banking touchpoints. I have Championed the integration of AI-powered personalization using MTA models and customer segmentation.
Implementing Server side triaging and tracking for marketing measurement. Played a key role in implementing MMP
strategies, increasing annual revenue by $xxx Partnered with product and engineering teams globally to enhance product discoverability and customer journey
Built a proprietary Multitouch Attribution platform using Markov chains to optimize cross-channel contributions and customer LTV. I have Launched awareness and conversion optimization frameworks in APAC, resulting xxx in annual savings and
higher funnel performance.
Cross-Functional Leadership:
Collaborated with UX, marketing, and dev teams to improve user journeys across owned, earned, and paid media. Drove alignment across teams through agile rituals and JIRA-based roadmapping.
Mentored a 8 member cross-functional team spanning performance marketing, digital strategy, and product analytics.
Experienced in effectiveness measurements such as Reach & Frequency, Incremental lift, Brand lift, Sales Lift, A/B testing, Marketing Mix Models, Search Lift and bespoke campaign effectiveness studies. Including questionnaire scripting. Strong knowledge of the advertising landscape, across all kinds of media channels and methods of buying.
Utilize advanced analytics techniques such as predictive modeling, market basket analysis, and customer behavior analysis to inform retail strategies and decision-making. Drive the use of data analytics to optimize product placement, pricing strategies, promotions, and customer segmentation.

Customer AcquisitionAI-powered PersonalizationMarketing MeasurementCross-Functional LeadershipPredictive ModelingProduct Management+1

AVP Data & Analytics | Digital Analytics | Media Optimization & Marketing Effectiveness | CLCM

Feb 2022 – Apr 2025 · 3 yrs 2 mos

Digital sales and commercialization activities such as easing digital journeys (Cards, loans & wealth) is a priority. Optimize sales funnel and conversion by analyzing, formulating and executing various A/B tests. Mar-tech enablement and finetuning Mobile attribution tool to enhance paid media measurement.
Driving digital registration and Mobile engagement by identifying digital journey bottlenecks and reducing number of steps to attain user activation with as less steps as possible. Leverage CRM data to identify opportunities and refine audiences to better business outcome. With a focus on personalization and commercialization, enhancing user experience to drive business outcomes.
Working on Ad Fraud and reporting via Google Cloud Platform. Prepared Training Modules for new joiners on Digital Media footprint. Developing and executing comprehensive marketing plans to drive customer acquisition and retention across various channels for various banking products (Credit cards, Loans, Savings Account, Current Accounts, Business Loans).
Skilled in prompt engineering, refining AI/LLM outputs, and optimizing generative workflows. Passionate about leveraging AI tools for content creation, automation, and innovation. Exploring opportunities in AI-driven roles and future-tech teams.
Executing effective brand marketing activities such as brand building, content marketing, and influencer marketing. Interacting with cards P&L team on customer Profitability.

Digital SalesMobile EngagementAd Fraud ManagementMarketing PlansDigital MarketingCustomer Experience

Marketing Measurement Consultant | Ad Tech | MTA | Global Media Optimization & Effectiveness

Oct 2020 – Jan 2022 · 1 yr 3 mos

Built a product on MTA platform in-house and operationalized it across all the business ecosystem of HSBC. Areas of work include - Media Optimization, Experimentation, Customer Acquisition, Mar Tech, Product Development, Branding, Marketing Mix Modeling, ROMI improvement.
I am working with the Global Analytics Team. I invest most of my time on Multi-touch Attribution for the key markets of HSBC for its wealth based products. I work with causal impact analysis. I love scaling.
Few Interesting stuffs I do: Large scale experimentation, Quad-core Analysis, Linear Regression Modelling, Correlation Analysis, Consumer Behavior Scoring, Multitouch Attribution, Brand Lift Experiment, Message Mix, Message Interactivity Index, Ranking Analysis, Ad Fatigue, Audience Interactivity Index, Audience, Message, Product Saturation Testing etc.
Collaborating effectively with cross-functional teams (sales, product, etc.) to design and implement successful marketing initiatives. Helping paid media team to managing performance marketing activities such as paid search, paid social, Programmatic, native and affiliate channels. Helping SEO team on driving organic user acquisition through App Store Optimization (ASO) and Search Engine Optimization (SEO) strategies.

Media OptimizationExperimentationCustomer AcquisitionMarketing Mix ModelingMarketing EffectivenessData Analysis

Google

Senior Account Coordinator | E-Commerce, OTT, Music, B2B | Paid Search | Shopping Ads | UAC

Jul 2019 – Oct 2020 · 1 yr 3 mos · Bengaluru Area, India · On-site

Key Accounts: Amazon, MMT, Flipkart, Snapdeal; Campaign Management (Performance Marketing) for Major Accounts in India
1. Campaign Implementation
2. Managing Approx INR 35 Cr.+ Revenue/ Month - LCS Clients (Retail, E-Comm)
3. Campaign Optimization
4. Account Growth
5. Media Planning
6. Budget Estimation for PPC Campaigns
7. Strategizing Digital Roadmap for Clients
8. Conversion Rate Optimization for Websites
9. Analyzing Industry Trends on Search Queries
10. Managing Approx INR 35 Cr.+ Revenue/ Month
11. Managing Relationship Between Stakeholders.
12. Devising Data Science Model for Forecasting Trends for different categories
13. Co-Relation and Regression Analysis of various data points to make decisions
14. Reach Estimation
15. Kws Research for categories using BQ
16. Initiated Amazon Fresh campaigns
17. Amazon Pay Bus, Train and Flight Ticket Campaigns
18. Amazon Pay Insurance started from Scratch
19. Setting up Display campaigns
20. Ran Brand lift studies for Amazon Prime video
21. Working with data team to build customized DDA reports

Campaign ManagementPerformance MarketingMedia PlanningBudget EstimationE-Commerce MarketingAccount Management

Webenza india pvt. ltd.

Digital Marketing Manager | Performance Marketing | CRO | Creative Optimization

Jan 2018 – Jun 2019 · 1 yr 5 mos · bangalore

Took the ownership of digital marketing strategy planning and execution for 21+ brands across Insurance, Human Resource Hiring, IT/ITES, Education, Retail, Healthcare, E-commerce, Real Estate, BFSI, Luxury Property, Food & Beverages, Advertising, Consulting, Logistics & Technology Industries. Key Accounts: Amazon, zoomcar, Yellow.AI, WNS Global, Thoughtworks, AON, Zinnov, Kurl-on, DTDC International, Bosch,EzeTap,Rittal
I have expertise over B2B as well as B2C Industries. (Few are Global)
1. Managing a team which will be responsible for various functions including Social Media, Search Engine Marketing & Optimization, Content Writing & Marketing, Mobile Marketing, E-mail Marketing, Graphic Design & Technology
2. Develop strong personal relationships with top affiliates in all online markets.
3. Interact with all publishers through forums/email/phone to maintain a cordial environment.
4. To coordinate with the Client servicing Team and Vendors for different banners, contextual ads, landing pages, including tailored creative for top affiliates.
5. Prepare Monthly report for Internal Reporting, for Vendors as well as for the Client.
6. Analyzing Campaigns on day to day basis to identify crests and troughs for Leads and accordingly monitor the campaigns.
7. Preparing media Plans and Sales pitch presentations for various clients (RFP and Designing Proposals)
8. Imparting weekly educational classes to new comers and subordinates.
9. Devising different strategies to scale business of our Clients.
10. Developed a dashboard (SAAS) product for Clients to visualize their marketing spends and the respective business outcomes to measure performance using R, R Shiny and sql.
11. Demand Generation along with Customer retention with the help of Marketing Automation Platform (Drip Campaigns, Exit Popups design) for clients.
12. Designing Customer Journey, flow mapping for multiple clients.
13. Identifying different scenarios, developing the prototype for it, testing the cases etc.

Digital Marketing StrategySocial Media MarketingContent MarketingCustomer Journey MappingPerformance MarketingB2B Marketing

Zippserv

Product Digital Marketing Manager | Digital Acquisition | SEO | Product Development

Jan 2017 – Dec 2017 · 11 mos · Bengaluru Area, India

Some Exciting problems are solved here and I was a part of it.
1. We created a tool to help our Bengaluru to identify their dream is in the danger Zone of Storm Water drain or Not. You can check the product link attached here.
2. We have designed a product which will help you figure out the exact price of the property using Newton-Raphson's Technique
3. Idealization of the website, materializing it into Zippserv website.
4. Developed a tool - https://www.zippserv.com/rajakaluve-and-lake-encroachment-check-map-bangalore.html
5. Property Cost Forecasting Tool is designed me.

Product DevelopmentSEOCustomer AcquisitionMarket ResearchProduct MarketingDigital Acquisition

Flipclass

Assistant Product Marketing Manager | Customer Acquisition | Product Design

Jul 2014 – Dec 2016 · 2 yrs 5 mos · Bengaluru Area, India

I have worked on a lot of product in flipclass.
1. Designing the CRM of Customer Acquisition Dashboard. I have worked in-detail with the sales team and the development team in designing the process flow and the UI of the dashboard for the in-house sales team.
2. Designing the CRM for Acquired customers by interacting with the need of the customer as well as the authentication mechanism for in-house Customer Relationship Team.
3. Designing the CRM for After sales Support team for Revenue Monitoring, Academic Support, Payment Management System for After Sales Support Team.
4. Automation of Tutor registration process for flipclass.
5. Built, developed and launched 3 Mobile Applications products successfully.
6. Ideation, documentation, planning, designing and implementation(Marketing) of a product "Worksheet" for kids starting from LKG to Grade 5th. I have worked on the details like starting from image identification to usage of colors, size of paper to types of paper, quality of book binding to packaging of the product. Currently these products are sold in thousands of numbers every month in various e-commerce platforms as well as https://shop.flipclass.com(flipclass shopping platform).
7. An online learning assessment platform "mindquest" is also a product on which I have worked on. It is a competitor of byju's learning Tablet. It uses various statistical tools to analyze the learning pattern of different students. It uses certain algorithms which enhances the learning ability of the student.
8. We have designed a marketing tool to identify the various performance indexes like Customer acquisition cost, Life time value of a customer, Cost of various Advertising Expenses and month-on-month trends using R.
9. Developed an Android Application for Clearing doubts in Mathematics and Science.
10. Built and Designed two Vocabulary Applications like Vocabsmith for GRE and SAT Exams.

CRM DesignProduct DesignMobile Application DevelopmentCustomer AcquisitionProduct ManagementCustomer Experience

Merrykit

Co-Founder

Nov 2012 – May 2014 · 1 yr 6 mos · Delhi

It was an E-Commerce Startup for retail. I was responsible for the operation, marketing and logistic segment of the business.

E-Commerce OperationsMarketing StrategyLogistics ManagementTeam ManagementStartup OperationsE-Commerce Marketing

Jk paper ltd.

Mechanical Engineer

Jul 2010 – Jun 2012 · 1 yr 11 mos · jkpur

I was working as a maintenance Engineer in JK Paper Mills.
I have worked on a lot of product enhancements as well as reduced a lot of bottlenecks.
1. I was an active member of 5S committe(seiri, seiton, seiso, seiketsu, and shitsuke)
2. I was taking care of Chipper House and Pulpmill(New Fibre Line) Area.
3. By adding a small process of Chips-Washing we have reduced the cooking time of wood to form pulp by 6% of actual time. This helped the plant to make extra 40 tonnes of pulp per day which ultimately generate 40 tonnes of extra paper.

Maintenance EngineeringProcess EngineeringStatistical Data AnalysisEngineeringProcess Optimization