Parv Vats

Product Manager

Delhi, India12 yrs 2 mos experience

Key Highlights

  • 10+ years in Growth & Marketing leadership.
  • Expert in managing high-budget marketing campaigns.
  • Proven track record in consulting across diverse industries.
Stackforce AI infers this person is a Growth and Marketing Leader with expertise in B2B SaaS and Digital Strategy.

Contact

Skills

Core Skills

Product MarketingProgram ManagementStrategyConsultingProduct Development

Other Skills

Application ArchitectureBusiness Process MappingBusiness WorkflowsCIO Advisory ServicesCapability DevelopmentChange ManagementConsumer ResearchCost OptimizationData AnalysisDelivering WorkshopsDesign ReviewDigital StrategyFinancial AnalysisGoogle AnalyticsIT Cost Optimization

About

Experienced Growth & Marketing Leader with 10+ years of experience in Digital Strategy Advisory, Consulting, Product Marketing, & Program Management across industries such as B2B SaaS, Technology, Manufacturing, BFSI, & E-commerce.

Experience

Innovaccer

Associate Director - Product Marketing

Apr 2025Present · 11 mos

Spyne

Marketing Director

Sep 2024Mar 2025 · 6 mos

Webengage

Director of Growth

Jun 2022Aug 2024 · 2 yrs 2 mos

Cognizant

Strategy Advisory Consulting (Cognizant Digital Business)

May 2017Jun 2022 · 5 yrs 1 mo · Gurugram, Haryana, India

  • Program Management, Product Marketing & Strategy – Google India
  •  Project Managed 10 Google Search B2C marketing campaigns, with $80M+ of media spend, across different verticals such as Finance, Arts & Entertainment, Shopping (e-Com), Sports, Local, & apps like the Google Search app and the Discover feed
  •  Executed complex marketing campaigns pan-India, across digital & offline channels, by managing multiple stakeholders/agencies
  •  Led Partnerships for campaigns; liaised with partner Directors/CMOs & elicited $5M+ worth of free co-branding
  •  Managed Consumer Research (qual + quant), alongside agencies, to help distill actionable campaign insights
  •  Worked with media agencies to help define Media Strategy across Digital channels such as Video, Display, & Social
  •  Helped identify & prioritize Search Product Strategy for IN by collaborating with PMs on market analyses & insights
  •  Conducted app teardowns; benchmarked with top Indic apps and shared insights with global product teams
  •  Owned measurement workstreams; measured campaign performance using statistical analysis tools like R
  •  Performed quant analyses across media, product, & business metrics to distill insights & inform marketing strategy
  • CXO Advisory – Major US Insurance Company
  •  Established current state baseline, determined future operating state, & identified optimization opportunities
  •  Presented key financial insights after reviewing client financials and performing cost breakdown & trend analyses
Program ManagementProduct MarketingStrategyConsumer ResearchMedia StrategyStatistical Analysis

Ptc

Senior Consultant (Global Product Development)

Feb 2012May 2015 · 3 yrs 3 mos · Atlanta Metropolitan Area

  • Senior Consultant – Leading American Heavy Equipment Manufacturers
  •  Owned critical relationships with client Business & Technology Leads at a strategic engagement ($38B Client Revenue)
  •  Recognized as a ‘Trusted Adviser’ by the client and elevated to lead the entire workstream independently
  •  Developed Process Maps with Business Leads that enabled the enterprise to collaborate across all BUs globally
  •  Drove Solution Alignment between client verticals & BUs, ultimately accepted for enterprise-wide implementation
  •  Conducted workshops with 30+ client Engineering & Business Heads and captured crucial Process & Technology gaps
  •  Authored Use Cases/Storyboards for senior stakeholders to address the most critical executive-level value goals
  •  Prioritized these into Stories/Epics; worked with Product teams to create a phased roadmap for deployment
  • Senior Consultant for PTC Global Services in the core PLM focus area of Global Product Development. Recognized as a domain expert with a deep understanding of the product, customer processes and service delivery methods. Drive the Process-led Design approach and lead Application Design and Application Build work streams in customer engagements.
Process MappingSolution AlignmentWorkshop FacilitationUse Case DevelopmentConsultingProduct Development

Accenture

Supply Chain Management and Operations Intern

Oct 2011Jan 2012 · 3 mos · Gurugram, Haryana, India

  • Explored and recommended new product offerings to leverage synergies between Manufacturing and Product Development. Developed proposal recommending new product offerings, gaining acceptance for implementation.
Product DevelopmentProposal Development

Abb robotics

Manufacturing Intern

Jun 2009Aug 2009 · 2 mos · Greater Västerås Metropolitan Area

  • Managed final assembly station for manufacturing Controller Cabinets for industrial robots. Tested more than 250 controller cabinets weekly, meeting client and specific technical requirements. Performed quality control on each individual controller cabinet, exceeding 90% targeted success rate.
Quality ControlTesting

Education

Indian School of Business

Master of Business Administration (M.B.A.) — Marketing

Jan 2016Jan 2017

Georgia Institute of Technology

BS — Mechanical Engineering

Jan 2005Jan 2011

Harvard Business School

Core: Credential of Readiness

Jan 2015Present

Shanghai Jiao Tong University

Jan 2007Present

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