aniket kulkarni

Digital Marketing Specialist

Pune, Maharashtra, India18 yrs 2 mos experience

Highly Stable

Key Highlights

Over 16 years of digital marketing experience.
Expert in creating effective marketing strategies.
Proven track record in team leadership and project management.

Stackforce AI infers this person is a Digital Marketing Leader with extensive experience in B2B marketing strategies.

Contact

Skills

Core Skills

Digital MarketingProduct MarketingMarketing Strategy

Other Skills

Affiliate MarketingBrand DevelopmentBrand ManagementBrand MarketingBranding & IdentityBusiness-to-Business (B2B)Content StrategyDrip MarketingE-CommerceEmail CampaigningEmail StrategyGo-to-market StrategyGoogle AnalyticsITILInbound Lead Generation

About

Started my career as an internet enthusiast, having a keen interest in building organizations' digital brands, and working towards enabling marketing and sales teams to achieve various objectives. Today we are more digitalized, smarter, and faster with information access at our fingertips, industries need to improve marketing strategies to explore new online channels and trends to achieve better ROI. As a digital marketer with experience in not only building an online presence but also the know-how of the digital world, I am the ideal person to provide solutions for all your marketing needs. • More than 16 years of experience • Team Lead for over 10 years, having experience in product marketing, partner channel marketing, B2B marketing with team building and team management of graphic designers, webmasters, and social media experts to help an organization manage various marketing objectives. • Coordinating with Key Stakeholders to create various marketing initiatives. • Effective project management and team management to accomplish tasks well within the time frame. Objectives: - Creating marketing strategies that run with Marketing Automation Tools and automated workflows pulling in effective qualified leads. - Creating a marketing plan for the Global sales and marketing team for effective brand awareness - Create a content marketing strategy with an effective tracking system to monitor and improve the marketing plan with long-term funnel building - Create multi-touch point drip campaigns to have a lead nurturing to generate more business, as well as to retain current customers

Experience

Espire infolabs

Marketing Manager

Aug 2022 – Present · 3 yrs 7 mos · Pune, Maharashtra, India · Remote

Ideal customer profiles
Scoring models to hand over leads to sales teams
Customer segmentations to effectively improve marketing campaigns
Analysis of different marketing activities and campaigns to provide insights
Enabling AI Einstein for Salesforce
Working on product launches
Working on Digital Marketing campaigns
Product review farming
Working with different teams to manage Direct to Customer – product sales
Handling Marketing Operations for all the global teams

Operations ManagementProduct MarketingDigital MarketingE-Commerce

Column case

Product Marketing Manager

Apr 2021 – Aug 2022 · 1 yr 4 mos · Pune

Managing complete product marketing including all digital channels. Marketing strategy, planning and execution for Column Case Management Investigative software.
Brand Management
Product Marketing
Digital Marketing
Content Management
Campaign Management

Product Marketing

Column information security

Marketing Team Lead

Apr 2015 – Mar 2021 · 5 yrs 11 mos · Pune

Planning and implementation to build new brand of Column Information Security
Implement online marketing strategy.
Provide assistance in building Marketing / Sales campaigns.
Coordinate with Key Stakeholders to create and manage marketing initiatives
Involved with trade shows, events and conferences (Oktane 19, SailPoint Navigate 2016/2017/2018/2019, Gartner Identity and Access Management, Ping IdentityVerse)
Collaborate with designers for print marketing material creation
Digital asset creation working with the respective stakeholders
Create different campaigns working with higher sales management
Manage portals for content marketing, digital assets, and lead generation
Create lead generating landing pages in Marketing Automation Tool for running campaigns
Collaborate with designers for digital content creation and curation
Measure performance of digital marketing efforts using a variety of Web analytics tools
SEO and Social Media updates
Providing competitor analysis

Marketing Strategy

Column technologies

2 roles

Marketing Team Lead

Promoted

Apr 2011 – Mar 2021 · 9 yrs 11 mos

Work with senior management to develop and execute a comprehensive marketing strategy
Developing new brands for Column (Column Information Security, Column Case HR, Column Case Investigative).
Ensure brand consistency in image and image and messaging across the region.
Create complete online presence for organization, new products and ventures.
Create and implement marketing plan for Column Services and Products
Provide solutions and expert advice for digital marketing needs
Revamp of column website’s from time to time
Coordinate with Key Stakeholders to create and manage marketing initiatives
Create Digital asset working with the respective stakeholders
Manage portals for content marketing, digital assets, and lead generation
Create and implement project plans for developing new websites for column products marketing
Create quarterly plan for events, conference and trade shows with global marketing team
Create digital assets in collaboration with partners
Involved in various events, conferences with partners (ACFE Global Fraud Conference, DevOps World-Jenkins World, IACP 2019)
Create Email Campaigns
Create Drip Campaigns for lead nurturing
Create Content Strategy with clear implementation plan
Measure performance of digital marketing efforts using a variety of Web analytics tools
Analysis of SEO, create strategy to counter the issues and implementation

Marketing Strategy

Sr. Web developer

Mar 2010 – Mar 2011 · 1 yr

Revamping column website, providing solutions for requirements related to different project-based objectives, improving SEO, implementing social media strategy.

Sugen software pvt ltd

Associate consultant

Oct 2009 – Mar 2010 · 5 mos · Pune

Requirement gathering and analysis
Creating project plan
Providing estimation of project time frame
Developing required website, application and products with specified milestones
Creating implementation plan
Creating go live strategy
Consulting on various other products and services offered by organization

Petals informatics pvt. ltd. - india

PHP Developer

Dec 2007 – Oct 2009 · 1 yr 10 mos · Pune

Primary Role was to analyse and create clear project plan for development of product.
Web based products were developed, deployed and analysed by me.
Educational product for different educational institutes and Case Management product for different industries.
I was involved in sales demos, marketing of the product, client visits and analyse with implementation for feature improvements.