Ankita Pathak

Product Marketing Manager

Pune, Maharashtra, India11 yrs 8 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Expert in developing and executing content strategies.
  • Proven track record in product marketing and GTM strategies.
  • Skilled in creating engaging, SEO-friendly content.
Stackforce AI infers this person is a strategic marketing expert in the SaaS industry.

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Skills

Core Skills

Product MarketingGtm StrategyBusiness DevelopmentStrategic MarketingContent MarketingInfluencer MarketingContent CreationContent StrategyEditingMarketingPublic Relations

Other Skills

AdvertisingBusiness StrategyClient ServicingContent WritingCorporate CommunicationsEvent ManagementSocial Media Marketing

About

• Key skills around strategic marketing, product marketing, content creation, GTM product strategy, content development. • Consolidating marketing strategy along with developing and executing a content strategy aligned with business goals. • GTM strategy with ability to use content and analytics to optimise marketing and content strategy. • Overseeing the creation of high-quality, engaging, and SEO-friendly content. • Develop and own the overarching content strategy across platforms (web, social, email, print, video, etc.). • Planning long-term strategic goals with the need to achieve short-term economic success through effective event participation. • Analyst Relations - Content creation for analyst reports like Everest, Gartner, IDC, Forrester. This includes managing briefing decks and pitch calls with mentors. Specialties: Advertising, Internal and External Strategic Marketing, Event Management and Design, Content Creation, Public Relations, Corporate and Interpersonal Communications, Crisis Communication. Acquitted with thought leadership, graphic designing and videography

Experience

Wipro limited

Product Marketing Manager

Apr 2020Present · 5 yrs 11 mos · Pune, Maharashtra

Product MarketingGTM StrategyContent Strategy

Accelerite

Influencer Marketing and Content

Jan 2018May 2019 · 1 yr 4 mos · India

Influencer MarketingContent Creation

Persistent systems

2 roles

Business Development Strategist

Jan 2017Present · 9 yrs 2 mos

Business DevelopmentStrategic Marketing

Content and Product Marketing

Jan 2017Apr 2020 · 3 yrs 3 mos

Content MarketingProduct Marketing

Aretove inc

Editor and Content Strategist

Dec 2013Mar 2015 · 1 yr 3 mos · Pune Area, India

Content StrategyEditing

Worldwide media ltd. (femina)

Content Writer - Features

Dec 2012May 2013 · 5 mos · Pune Area, India

Content Writing

St laurn hotels

Marketing and PR Head

Feb 2012Sep 2012 · 7 mos · Pune Area, India

MarketingPublic Relations

Pratisaad communications pvt. ltd.

Client Servicing Manager

May 2010Aug 2010 · 3 mos · Pune Area, India

Client Servicing

Education

James Cook University, Singapore

Master of Business Administration (MBA)

Jan 2015Jan 2016

MAEERS's Arts, Science and Commerce College English Medium, Kothrud, Pune 38

Master's of Journalism and Masscommunication

Jan 2012Jan 2014

Indira School of Communication

Bachelor of Arts in Journalism and Mass Communication — Public Relations/Image Management

Jan 2008Jan 2011

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